How to exploit a possible opening in my niche?

11 replies
When I created my website I put directory in my url. I received an e-mail from a gentlemen today asking me how he can get listed in the "directory".

The site is only a month or so old, and all I've been doing is promoting affiliate products so far. I've had a couple of sales but nothing that has me getting ready to quit my day job.

Onto my question, After reading this e-mail I thought about actually changing my site into directory for business in my niche. My problem is it would be a monumental undertaking for me and wouldn't even begin to know where to start and how to set it up the right way and monetize it and all that jazz.

Where would I even begin to learn how to do this. My budget isn't very big and I'm still learning SEO and tactics for being successful on the internet. My gut is telling me that I would shift my compass from affiliate to more of affiliate manager type role?

Would traffic options be along the lines of press releases and paid traffic? And setting up a membership styled website?

Just thought that I would ask those of you that are way more experienced than myself. Thank you in advance for any and all input! My apologies if I've asked something that has been asked before and for going real in depth I have a billion things going on in my head right now. Now I'm off to have a chat with the search function.
#exploit #niche #opening
  • Profile picture of the author travlinguy
    Originally Posted by Phantom309 View Post

    When I created my website I put directory in my url. I received an e-mail from a gentlemen today asking me how he can get listed in the "directory".

    The site is only a month or so old, and all I've been doing is promoting affiliate products so far. I've had a couple of sales but nothing that has me getting ready to quit my day job.

    Onto my question, After reading this e-mail I thought about actually changing my site into directory for business in my niche. My problem is it would be a monumental undertaking for me and wouldn't even begin to know where to start and how to set it up the right way and monetize it and all that jazz.

    Where would I even begin to learn how to do this. My budget isn't very big and I'm still learning SEO and tactics for being successful on the internet. My gut is telling me that I would shift my compass from affiliate to more of affiliate manager type role?

    Would traffic options be along the lines of press releases and paid traffic? And setting up a membership styled website?

    Just thought that I would ask those of you that are way more experienced than myself. Thank you in advance for any and all input! My apologies if I've asked something that has been asked before and for going real in depth I have a billion things going on in my head right now. Now I'm off to have a chat with the search function.
    Actually, this is the type of question this forum was created for.

    I don't think putting up a directory is such a monumental undertaking. It's likely you can get a directory script installed on your server at a very reasonable price.

    The challenge is what do you do with it? How do you monetize it? Would people pay to be listed? Could you offer a free trial period and then a fee to renew? It's hard to throw out suggestions not knowing what your site is about. It's also possible you can stay with what you're doing and have the directory as a subdomain. Still, it's hard to say without knowing more. Good luck.
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  • Profile picture of the author collison
    You can use this Wordpress plugin to setup a directory:

    https://wordpress.org/plugins/busine...ectory-plugin/
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    viva business

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    • Profile picture of the author Steve B
      I owned and ran a directory for a number of years. Setting up the website is the easy part. Don't fret over that. (I used PHPLD)

      The bigger questions are: how do you monetize it and how do you drive traffic to it . . . especially paid traffic?

      I had a business directory that had free listings and also paid premium listing. I felt having free listings was important early on so that the site could gain some traction. When you follow that logic you have to deal with a lot of spam.

      The reason directories work is because they attract a lot of traffic. You want tons of listings so that potential listers will feel like they are getting great exposure by being listed with all the others in the directory.

      If your directory attracts a trickle of traffic, it will probably fail quickly. But if you drive good traffic to it you might make it work. Be aware though, directories are a lot of work regardless.

      Good luck on this project.

      Steve
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      • Profile picture of the author The Niche Man
        Personally, I'd be careful about changing my entire model based on one persons email inquiry. That's double if you don't know how you'll monetize it or even direct traffic to it.

        Experience has taught me to have at least a concrete plan of how you're going to make money before -- not after you make changes. I'm not trying to discourage you, just pointing out a few potholes and stumbling blocks you need to approach with caution.
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        • Profile picture of the author Jeffery Moss
          Originally Posted by The Niche Man View Post

          Personally, I'd be careful about changing my entire model based on one persons email inquiry. That's double if you don't know how you'll monetize it or even direct traffic to it.

          Experience has taught me to have at least a concrete plan of how you're going to make money before -- not after you make changes. I'm not trying to discourage you, just pointing out a few potholes and stumbling blocks you need to approach with caution.
          I was thinking the same thing and had planned to respond with a similar answer. Who is to say what this person meant in their email by a listing in 'the directory'. Maybe this was a misguided attempt by a site visitor to get some help on being found in Google search. Not everyone has English as a native language.
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      • Profile picture of the author dvduval
        Originally Posted by Steve B View Post

        I owned and ran a directory for a number of years. Setting up the website is the easy part. Don't fret over that. (I used PHPLD)

        The bigger questions are: how do you monetize it and how do you drive traffic to it . . . especially paid traffic?

        I had a business directory that had free listings and also paid premium listing. I felt having free listings was important early on so that the site could gain some traction. When you follow that logic you have to deal with a lot of spam.

        The reason directories work is because they attract a lot of traffic. You want tons of listings so that potential listers will feel like they are getting great exposure by being listed with all the others in the directory.

        If your directory attracts a trickle of traffic, it will probably fail quickly. But if you drive good traffic to it you might make it work. Be aware though, directories are a lot of work regardless.

        Good luck on this project.

        Steve
        I'm finding directories that get traffic have ratings and reviews with actual people doing the rating and reviewing. Just putting up a directory doesn't work, but if you can get real people participating it still works. I have a music directory for a niche that has been profiting for years, and just as well today as before that uses this strategy.
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  • Profile picture of the author Chris_Custer
    Yep, I agree. Not sure I'd shift my whole business model based on one email. I would, however, recommend you continue to do what you're doing and keep your eyes and ears open to a real need in your market for a directory. Continue to scale and build traffic and revenue with your existing model. Then down the road, if through your research and networking with others you determine adding a directory would be an asset, you're in a better position to make it work.
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  • Profile picture of the author Phantom309
    Awesome solid advice..thank you everyone for your inputs. I'm definitely not going to change my whole website based on this one e-mail. I do think that I will keep my ear to floor though and continue to research how to effectively incorporate and run a directory.

    I think right now I need to focus growing my traffic (so far I'm at 120+) visitors and the site is a month or two old. Then I will expand the site as time goes by and I can make the directory work.

    Thanks again everyone I really appreciate it.
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  • Profile picture of the author JensSteyaert
    Perhaps you are doing this already, but you could use your sirectory site to build your list and promote related products. That would be the best way to monetize it i think, and since you receive traffic already it shouldn't be too hard.

    Just keep working at it.
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  • Profile picture of the author Phantom309
    Hey Jens thanks for suggesting that! I was just thinking that maybe I could use it as a way to build a list.
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  • Profile picture of the author Samuel Adams
    Another example of chasing shiny objects syndrome. You can't redo your website every time a new thing comes along.

    And, who is to say you would even earn with a directory concept, especially if you don't have a good way to get traffic or monetize.
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