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1 Lesson I've learned about Internet marketing from Silicon Valley entrepreneur.

by aqif
3 replies
I believed most of us known Eric Ries.

He is the co-author of The 22 Immutable Laws of Marketing with Jack Trout.

(Simple bio: Eric Ries (born 1979) is a Silicon Valley entrepreneur and author recognized for pioneering the lean startup movement - Wikipedia)

I just want to share with you 1 important lesson that I've learned after reading few chapter in this book.

===
The law of category.
===

Eric Ries said in the book,

1) It is very hard to gain leadership in a category where competition already exists.

2) It is better to create a product in new category than trying to attack existing categories.

3) Category doesn't have to be radically different.

4) For example, if one can't be first to fly over Atlantic, one can still be the first women to fly over Atlantic.

I believe niche is the suitable terms that have the same meaning with his "category."

It is hard to become top in existing general niche. Be specific. Be unique. And we will be remembered.

Thanks for taking your time to read this thread.

Feel free to share whats on your mind about this particular topic.

Are you in the general niche or specific niche?
#entrepreneur #eric ries #immutable marketing #internet #internet marketing #learned #lesson #marketing #silicon #valley
  • Profile picture of the author Anonymous Affiliate
    So basically he's saying that it's better to become the go-to guy in a small sub-niche than to be just another name in a larger market, to which I agree.
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  • Profile picture of the author JensSteyaert
    It's true that it's hard to become an authority in a niche that already has a lot of "leaders", but then again it's not impossible. It just takes longer.

    So i agree to an extent, but in the internet marketing world things can go fast if you're creative and add personality to the mix.
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    • Profile picture of the author kilgore
      This may be true for some businesses some of the time, but it's certainly not true for all businesses all the time. Consider:
      • Google wasn't the first search engine, but it certainly dominates search.
      • Facebook wasn't the first social network, but it certainly is the biggest social network out there.
      • Microsoft didn't invent the desktop operating system, but it certainly dominates the desktop OS market.
      I certainly don't deny that there is what economists call a "first mover advantage" -- that the first company to get their product/service to the market enjoys certain advantages from being first. But there also advantages to not being first: for instance, firms with completely new products/services often have to create demand and/or convince potential customers that what they're offering is useful or valuable. Moreover, they don't have the benefit of learning from other companies' experience and mistakes.

      My point is that you can be successful being first or not being first. The most important thing is that you are the best -- or near to the best -- in whatever niche you operate in. So yes, I agree that it's best to enter a niche you can dominate, but I wouldn't assume that this means you should enter a niche without competition because (1) there are probably few profitable niches without competition and (2) just because a niche doesn't have competition now doesn't mean it's going to stay that way. And I also wouldn't assume that the smaller the niche the easier it will be to dominate. In general that may be true, but it's also true that certain business models only work when niches are sufficiently broad.
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