How do you react to "A Great Way for Bossy People to Make Money"

My reaction is curiosity so I do believe that headline will get you clicks but the only way to know for sure is to test it. Have you driven any targeted traffic to it? Does your landing page convert?

I don't like it and wouldn't read whatever came next. Reason: it's designed to get a reaction and tells me nothing.

Replace "bossy" with "take charge" or "motivated" or "self motivated" or "decisive" and you might get a better response.

Not to pile on the "bossy" theme, but I think I will

There seems to be a conspicuous movement to " Ban Bossy " if you just Google - people who regard themselves bossy or bossy people and you might find a consistent negative connotation at the top of the search results. However, if you are pursuing more shock value than actually appealing to this niche, then you might be onto something.

But, if like the above counseling you to steer clear of "bossy" because of that stigma, then I would follow that counsel.
Just saying...
R2W

Another thing, 'great way' is a very weak headline. Why not say, 'Bossy person's guide to earning money'. That way your shock value (bossy) is up in their face.

I think a lot of women will definitely be inclined to open this email

I ditto RM here because there, in psycho-social circles, is a fine line between being "bossy" vs. being a "bully" or a "jerk" to others - and just to get clicks, signups, sales, profits, etc.!

Unfortunately, there probably might be a sizable element out there on the net that could respond enthusiastically to this campaign - based on current human condition. It almost seems blackhat in the target that it appeals to (again, almost). So, if that is your agenda, knock yourself out.

And, if you might do well (or maybe not....), let us know.
R2W

If you want to attract bossy people its great but personally I wouldn't do it.

I cannot see that a bossy person is balanced in nature especially if they believe its ok to boss people around. There are much more win/win ways to live life. Just my opinion.

I would use some more "acceptable" terms like assertive and motivated.

i don't like to be labelled and wouldn't buy a service tailored towards certain personal characteristics if that's what you can call it. Would make me feel like you're limiting me to certain methods because I'm bossy.

I know bossy isn't the best attitude, and I admit I am definitely bossy, some associated it with nagging. My attitude is: If employees don't give a reason to nag then nagging wouldn't exist and thus I wouldn't be bossy.

I know some might not agree (though many do agree and avoid such situations for that reason) but start to work for a couple of years with people from for example India and you probably end up being bossy as well.

Quick example to illustrate:

I teach someone to do a certain job, for 4 weeks in a row it's being performed as it should, week 5 the quality degrades at a fast pace (like they forgot all about it). Makes you wonder right? Hard to stay calm in such situation. However what turns out to be the issue is not that they forgot how to do the work, nope they realized how boring their job is (yes sorry data entry type of jobs are boring) and thus they start to outsource it to a brother, nephew, uncle or whatever while leaving out all kind of crucial details.

If we worked in the same office I might've killed some people already, though it's likely these issue's wouldn't occur when they're working under your roof, eg no possibility to outsource.

Wow drifting off quite a bit but can you imagine how frustrative such thing is? Especially when it happens over and over (yep sorry can't afford western people to do these type of jobs).