Offline marketing: $100 discount made me $4,000 extra!!

Travis Clark

14 years ago

referrals are always the best type of customer / lead.

Congrats on the additional income

Thanks

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jimojeda

14 years ago

Wow Lou, that's an ingenious idea. That's the art of mastering customer service and the ability to see things from the customer's view point at work!

Way to go on your ability to think outside the box.

Jim

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Anteros

14 years ago

Very nice business model, congratulations and thanks for the tip!

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herrick

14 years ago

Congratulations! Thanks for sharing the tip!

Thanks

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clbeav

14 years ago

Originally Posted by Lou Diamond

Hello,
I just wanted to share my success story from last week.
I have been doing offline seo marketing for the last few months.
My last customer was very happy with the results.
When it came time to pay I handed him two bills,
one for the agreed upon price,
the other was a bill for $100 off with a blank piece of paper
with ten lines on it for referrals for ten friends that may need my service.
He looked at me kind of puzzled and said is that all I have to do to save $100.00 ?
I said that's all I want,he filled it out and paid me and he was even happier that he saved
an extra $100.00
Well,a week later I made over $4,000.00 in sales to his friends,
I plan on repeating this process with all of my new customers.

Congrats and excellent idea. Good way to build a consistent system of customers!

Thanks

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Sam Smith

14 years ago

I love stuff like this... it's the kinda thing we've all heard about and forgotten, and just need reminding about.

Thanks for sharing Lou.

(friend request sent).

Thanks

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Riz

14 years ago

Congrats Lou

Referrals from existing happy customers are the best type prospect.

RA

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Shaka

14 years ago

Thank you for sharing your success story. Unexpected bonuses are a wonderful way to build customer goodwill. And in your case, showing unexpected financial appreciation for referrals is a way to create lifetime customers. Congratulations on your $4,000 bump in sales to his friends.

Thanks
1 reply

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Nightengale 14 years ago

Awesome tip! Thanks for sharing.

Michelle
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- Loren Woirhaye 14 years ago
  
  that's such a delightfully goofy ploy! I love it!
  
  Totally makes sense.
  
  Good job.
  
  Thanks
  
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gapsapman

14 years ago

this is a great idea, thanks for sharing. I think it is the first i have heard of it.

Thanks

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pavel100

14 years ago

This is really intresting. I'm gonna try it, thanks!!

Thanks

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Jagged

14 years ago

Nice job Lou...

Thats a nice return on your 100.00. Asking for referrals is often over looked. It's a vital part of any local "service related" business.

Good luck,
Ken

Thanks

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rhelaine

14 years ago

i use a similar technique.

I tell them if they refer someone that sign up with me they will get 20% back, 2 sign up 50% etc....

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Al Andrews

14 years ago

Congratulations on your success and thanks for sharing. What a great return on a $100 investment.

Thanks
Al

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maco

14 years ago

Great idea, well done.

Thanks

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chrisnegro

14 years ago

Originally Posted by Lou Diamond

Hello,
I just wanted to share my success story from last week.
I have been doing offline seo marketing for the last few months.
My last customer was very happy with the results.
When it came time to pay I handed him two bills,
one for the agreed upon price,
the other was a bill for $100 off with a blank piece of paper
with ten lines on it for referrals for ten friends that may need my service.
He looked at me kind of puzzled and said is that all I have to do to save $100.00 ?
I said that's all I want,he filled it out and paid me and he was even happier that he saved
an extra $100.00
Well,a week later I made over $4,000.00 in sales to his friends,
I plan on repeating this process with all of my new customers.

Nice tip Lou! After you satisfied the business owner (of this surprised discount for the 10 referrals) ask him when you are about to leave...."hey...would you mind giving me a testimonial of my service to you so other business can know what they expect from me when they use my seo services".

You see....most business owners would be GLAD to give you 10 referrals for $100 discount.....so after you get the 10 referrals....THEN YOU PITCH THEM FOR THE TESTIMONIAL. Its all about timing and WHEN you present the information.

At a glance, using this strategy, you would get a testimonial and 10 referral leads for business owners for $100....not bad if you ask me.

Much continued success to you Lou!

Chris Negro

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TheDebtEliminator

14 years ago

I have see coupons that were printed to look just like a super jumbo $100-bill that was given after receiving a referral.

But was cashable on new purchases by the old customer after his friend completed a purchase.

Everyone wins and you cost is buried in the new customer's purchase

Thanks

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jasonl70

14 years ago

What at awesome idea Lou!

Thanks

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-Jason

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peterzhang

14 years ago

Wow, it's really a nice tip to expand the market, thanks for sharing with us, Lou. I wrote a new post about 2 useful seo tips which was summarized according to my own experience and I hope it will be helpful for you too. Thanks again and I will try this model

Thanks
1 reply

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AndrewCavanagh 14 years ago

Nice simple referral system.

Referrals are so much easier to turn into paying clients...especially referrals from other business owners.

Did you have any other requirements for him?

For example did you ask him to call his friends or did you get him to okay a letter you would send to his friends on his behalf?

Also can you put the $100 in perspective for us...what was the total bill before the discount?

Kindest regards,
Andrew Cavanagh
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Fernando Veloso

14 years ago

Nice technique Lou, thanks for sharing. Definitely will test it next days.

Thanks

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pmlharry

14 years ago

You may want to try adding a tweak to this already excellent referral strategy...

Instead of just offering $100 discount for the referrals, add some leverage/sweetener on the other side of the deal too. In other words, structure it such that you can go to the referrals and say "your friend loved this service so much he instructed me specifically to give you this $100 voucher with his compliments."

It's been proven that people hate to lose what they already have, so you think this tweak will help to increase your conversion rate?

[ 2 ] Thanks

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akira

14 years ago

Excellent idea. Thanks for sharing!

Thanks

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GoGetta

14 years ago

Great referral idea, LOVE IT!

GoGetta

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xohaibx

14 years ago

Congratulations! Nothing gets more targeted than word of mouth. Kudos!

Thanks

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Droopy Dawg

14 years ago

OMG... that's outstanding... I'll try this with my next couple clients and see what happens. thx

Thanks

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rmholla

14 years ago

Just curious... Did you use any graphics, like a picture of a hundred dollar bill, on the "bill" for referrals?

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Ron Killian

14 years ago

Great post Lou! Something so simple, yet so effective. Too many people complicate everything.

Thanks

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IMDimWit

14 years ago

Lou,

This technique along with some of the suggested tweaks makes this an excellent deal to offer clients. Thanks for sharing.

Thanks

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Hugh

14 years ago

Thanks Guys,

Adding a new dimention to my system!!!

Thanks

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Offline marketing: $100 discount made me $4,000 extra!!

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