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E-Commerce Site... Product Pages Wont Rank?

by clucks27
10 replies
Hey All,

Fast question for all of you! I have an ecommerce site and when I search products in google yahoo or bing, the product pages aren't the pages that ever pull up...

I'll pull up organically for blog posts and sometimes category pages when you type in the product name, but never the product page?

I use wordpress, and woocomerce, and am just wanting to know why every other page would pull up organically and not my actual product page?

Please let me know what's going on?!?!
#ecommerce #pages #product #rank #site
  • Profile picture of the author flesterking
    Usually the product pages will have less or duplicate content, so its hard to rank them. But not indexing is weird.

    How many days if your site old, when did you post all the products, how many products does the website have? We cannot explain you without looking at the website or we need more details to explain you better.
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    • Profile picture of the author clucks27
      The site is pretty new... the site is aspenvalleyvapes . com... We continuously are putting products and writing unique content...
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  • Profile picture of the author Tom Addams
    I run a few eCommerce sites.

    Follow the latest SEO principles and you'll have your best shot at ranking them. Where most people go wrong, as the chap above rightly pointed out, is duplicate content. This can happen based on how your have your CMS setup or, more usually, how you choose to add content to that page (some people can be lazy and use pretty much the same content for similar products). Treat a product page like a blog post, you won't go wrong.

    GRM
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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    • Profile picture of the author clucks27
      Yup that is what we do!!!

      We continuously write blogs answering peoples questions... we write about the recent news on our industry... and we write out our product pages more like blog posts and try to answer questions that are asked about that product on the actual product page!

      Anything I am missing for SEO practices?
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  • Profile picture of the author Tom Addams
    All I can suggest is researching the latest SEO practices. I'd have to look at your site and write reams of information to be more helpful than that. There are lots of unknowns here. So I'd do that and begin by targeting easy long-tails. Get used to ranking those and then gradually go after the harder ones.

    GRM
    Signature

    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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    • Profile picture of the author clucks27
      Is it bad to make offsites for products??

      For example

      A product called "inogen freestyle2"

      Make a site that is www. inogenfreestyle2 . com...

      It only talks about the product itself so everything is relevant to the search term, and won't be identical to product pages?
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    • Profile picture of the author savidge4
      Aside from your product specific information, all 38 (+ / - ) words of it. The descriptions all are all exactly the same. you have to change it up.

      each and every product page you have has a h2 PRODUCT DESCRIPTION - not good. you need to remove that ( you can do this with some CSS ), and replace each one with a specific to product h1 title

      The one thing I am noticing in your writing.... you are not targeting BUYERS. write about each FLAVOR as in what people might actually search for. I am pretty sure its the "Refill" side of the business that makes the money. To be honest in your niche, not to many seem to do this.

      The other issue you are having with not being listed is that Google and the others do not know how to classify the page. A plugin like Schema will enable you to do this.

      Make your life a bit easier and create a few accounts and go through and set ratings on all of your products. it makes it more "readable" to search engines.

      Writing is but one aspect of SEO. Products are a whole other animal. You need to look into best practices of conversion optimization. there are some fundamental mistakes you are making with element placement. Free shipping should be below the product select section. you really should not have a side bar there.

      Technically there are just a bunch of reasons why these page will not perform well for you. Getting Google to understand it is a product page is your largest hurdle, and Schema wil helpyou with that.

      Hope that Helps!
      Signature
      Success is an ACT not an idea
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  • Profile picture of the author cpaonfire
    You need more backlinks from good sites. You can create some YouTube videos and link them. I looked at Majestic and you had a TrustFlow of 1 and a CitationFlow of 9. This indicates that you're hardly even noticed by google. I'd suggest creating a blog on Blogger, as well as doing some backlinks from Google+. All of these are Google properties, and if you make Google happy -> they return the favor
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