Facebook Ads vs Bing Ads vs Google Ads
I've been doing PPC marketing for the past 8 years. I loved it when you can get penny clicks on Google back in the day using image ads but since those days are over I've completely dropped Google except for my top 20 keywords, just way too expensive.
Using Bing for Top 200 Keywords
I recently found that Bing Ads is significantly cheaper and I am getting daily traffic and conversions just using PPC and nothing else. Here I add all my keywords and reduce prices as low as possible and still get clicks for some keywords daily.
Using Facebook for Targeting Peoples Interest
I believe Facebook has the some really good targeting. I am running few campaigns and tracking at $0.16 - $0.29 per click and just about half of the visitors signup and about 1/4 of them actually purchase one of my services.
All Bring Targeted Traffic
I completely stopped blogging, all traffic is from seo and ppc. PPC and SEO are both targeted. SEO is free once you are ranked. PPC is for bringing those new people yet to discover you or to remind those who have already. Google Ads, Facebook Ads, and Bing Ads can all target so I suggest combining them all.
Salma Ali
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