We've recently launched a plugin that was in high demand (in our niche) and fulfilled a big need.
Since it accomplished basic functionality, and is still considered a "work in progress" - we are still selling the plugin, along with offering excellent tech support, as well as a dedicated Facebook user group.
We've offered an unconditional "30 days or your money back" policy for this plugin - and it is backfiring massively on us. We're bleeding money just because many people show up with unrealistic expectations about the plugin, or refuse to contact Tech Support and just need their money back.
Any expert warriors that can advise us about adding a few fair refund policy terms, to our purchase agreement? Something you may have used in the past, and helps us make our case against ignorant customers from buying the plugin expecting miracles and immediately asking for refunds?