How Often Should You Email Your List?

by The Expert

Posted: 17 years ago 23 replies

INTERNET MARKETING

What is a good ratio of emailing those who've signed up for your list?

It seems that the gurus would have you believe that more is better, with some recommending you email your list as much as twice a day!

I think this would be a bit much, but there has to be some type of "balance point".

I bought some stuff from Tiger Direct and they now email me EVERY day with their different "hook" to get me to click through back to their site. I never do as I have no need for electronic stuff right now...but I don't unsubscribe either. Probably will do business with them in the future over Best Buy.

So one a day is not too much?

#email #list

CCCAffiliate 17 years ago

Hello Expert.

I recommend at the beginning sending out as much quality content as you can to build a nice relationship.

Then after about a month of that email half sales products and half free information.

I hope that helps. I find it very effective
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CCCAffiliate 17 years ago

I agree Razer. It does depend a lot of what time of market you are in.

Who are you looking to target Expert?
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thejoeb 17 years ago

Guys thanks for your answers. I have been trying to come up with a balance as well. I have decided on 3 times a week.
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- jewin 17 years ago
  
  Originally Posted by thejoeb
  
  Guys thanks for your answers. I have been trying to come up with a balance as well. I have decided on 3 times a week.
  
  Let us know how it goes!
  
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CCCAffiliate 17 years ago

3 times a week is good I'd say.

I don't want to sound like an A hole but I always try to get as much out of my subscribers as I can before they leave .

I make sure they get a bunch of content, I email them just about everyday and things are very responsive.
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InternetMarketingIQ

17 years ago

You might want to consider mailing them when you have something of real value to present to them. Crazy thought... but they are people and the more value you provide the more interest.

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CCCAffiliate

17 years ago

There is plenty of free quality content out there which is a good thing

Originally Posted by InternetMarketingIQ

You might want to consider mailing them when you have something of real value to present to them. Crazy thought... but they are people and the more value you provide the more interest.

Thanks

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fthomas137 17 years ago

I think that the good answer is this:

If you've promised an autoresponder series that goes over 7 days, then send an email every day for 7 days. Then start to back off then. Twice per week is more then enough. And, yes, your emails shouldn't be sales pitches, they should be good information emails.

Make me trust you, then like you and then love you (not physically ok?), and then I'll buy from you. Don't worry about the sales links, if I love you and your info, I'll look for whatever you are selling and buy it!

Yes, I'm the average customer.

Frank
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- The Expert 17 years ago
  
  My idea is for a review site.
  
  The site is to be built on Wordpress with the comments fashioned as reviews. I'm going to forward the blogs comments feed to Aweber and use their RSS-To-Email feature to send out a daily digest of all the comments (er..I mean "Reviews").
  
  I'll then encourage every visitor to sign up for their free daily update of product reviews.
  
  This would all be automatic, and the emails would go out every day. The site has Adsense and Affiliate links on it, so it doesn't really sell anything. As a review site ALL the info going out to this list would be "information" with pretty much zero sales pitch emails.
  
  I just want to induce them to come back to the site with the hope that they will click on my Adsense links.
  
  So you can see where my question came from.
  
  Thanks
  
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  HassanAjmal 17 years ago
  
  Email them twice a day. In the morning as a story,
  and in the evening as a sales pitch. If you have
  good stories, and lessons they will stick around don't
  worry..
  
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jasonl70 17 years ago

I originaly did a daily email for 10 days or so. After that, I'd do a broadcast every few weeks.

What I noticed with the broadcasts was that a lot of people weren't opening my email for a day or so, making me realize that lot people only check their email every few days.

I figured it would be best if they didn't have a backlog of messages from me when they logged on, so I spaced my messages to go out 3 days after the previous for the first several weeks, then I space them out 7 days after that.
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- Marian 17 years ago
  
  It really depends... I send broadcasts at least once a week - so they don't forget about me and I don't forget about them. There's always something happening and worth telling...
  
  On the other side I know some of the "gurus" and they're mailing each day or once in a month :-)
  
  Marian
  
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dsmpublishing 17 years ago

Those that email their lists twice a day are the ones that a few months down the line will end up with the unresponsive list so please dont do it.

With my IM lists for example i email them day1/day2/day3 so that i can introduce myself and my services to them. After that though i email them every four days and get fantastic sales from it. Tell them a story and have an offer in the signature and you will get really good sales.

kind regards

sam
X
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Igor Kheifets

17 years ago

You should email your list with a certain frequency
to it. You can even send out an email every 2 hours
but the important thing is to be consistent with it.

Igor

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JohnMcCabe

17 years ago

Originally Posted by The Expert

My idea is for a review site.

The site is to be built on Wordpress with the comments fashioned as reviews. I'm going to forward the blogs comments feed to Aweber and use their RSS-To-Email feature to send out a daily digest of all the comments (er..I mean "Reviews").

I'll then encourage every visitor to sign up for their free daily update of product reviews.

This would all be automatic, and the emails would go out every day. The site has Adsense and Affiliate links on it, so it doesn't really sell anything. As a review site ALL the info going out to this list would be "information" with pretty much zero sales pitch emails.

I just want to induce them to come back to the site with the hope that they will click on my Adsense links.

So you can see where my question came from.

If you promise a daily update, your frequency should be once a day. People love consistency - do what you say you will do.

If you deviate from your promised schedule, it should be occasional and for a specific reason.

Good reasons might be a short term discount coupled to a special occasion, or an early bird bonus on an offer, or something similar...

Thanks

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Michael Franklin 17 years ago

Originally Posted by igorhelpsyousucceed

You can even send out an email every 2 hours but the important thing is to be consistent with it.

Hmmm....Call me crazy but I would think that a list owner that sends a new message every 2 hours will probably see a high unsubscribe rate.

I'd be curious though....I know that some of you send emails as often as twice a day, but do any of you send them more frequently than twice per day?
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- Steven Wagenheim 17 years ago
  
  It is not how often you email but how consistent you are.
  
  Most of my lists, upon opt in, I tell the subscriber how often they can expect
  to hear from me. For one list, it's a weekly newsletter. For another, it's a
  few times a week.
  
  As long as you are up front with your list and consistent, you shouldn't have
  too many problems. If you tell somebody they're going to get a weekly
  newsletter and that's just too much time in between issues (they want
  more emails) they will probably opt out. On the other hand, the list where
  you say they'll get about 3 emails a week, if this is too much, they will do
  the same. You won't please everybody so don't try to.
  
  The key, as I said, is to be consistent.
  
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The Expert

17 years ago

Originally Posted by igorhelpsyousucceed

You should email your list with a certain frequency
to it. You can even send out an email every 2 hours
but the important thing is to be consistent with it.

Igor

I thought this sounded crazy at first, but for certain applications, it might make sense.

Let's say you were a Day-Trading guru and you were training Day-Traders. You MIGHT send them updates throughout the day of what YOU are trading.

They might actually be sitting in front of their computer's all day waiting to get an email from you.

You could encourage them to start out by "paper trading" at some stock service that you have affiliate relationship with. Then you just constantly put a link to their service on the footer of each of your "What I'm Trading Now" emails.

As I just thought of this, there must be more applications where multiple emails p/day makes sense.

Thanks

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Michael J Ottman 17 years ago

This is all very good information as I know everyone emails at different times. I guess it all depends on the kind of people in your list. Some are hyper responsive and others are freebie seekers who can't wait to get off the list.

I don't mind emailing whenever I feel like it because those who are not willing to listen to my story or look at my offers are ones who I don't want on my list anyways.

Like I said, there are way too many freebie seekers. I've double opted in people and the very next day was reported as spam and all I was doing was giving away free stuff.

So many people sign up for these give away events so it stands that they are going to get a million emails when they do this. Just try to do something different than the rest of the crowd.

I hope this helps some of you to decide.

Michael Ottman
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jayguy 17 years ago

Its a tough one but I´m in a business of huge transaction values so I couldn´t feel comfortable doing any more that 1 per month.

You don´t want the people on your list pressing the dreaded unsubscribe button!
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Clark 17 years ago

Ask your list that question via survey.

Include the type of content/promotions/frequency of delivery they may be interested in then give it to them.

Asking others their opinion in this thread about frequency of delivery means nothing as they don't have an understanding of what you, your list and niche is all about.

Here's a revelation to someone who was dead wrong about what he initially "thought" his list wanted:

http://www.warriorforum.com/main-int...-guidance.html

If building a relationship with your list is essential to response rates from promotions then start by asking them what they want then deliver it to them they way they want it.

Your list has the answers to the question.
.
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talfighel 17 years ago

I have an opt in list of a few thousands and I usually send them an email 2-4 times per week.

What I noticed is that when you send less email per week, the subscribers are more responsive. I used to email my list every 2 days and sometimes even everyday for like a week and a half. That did me no good.

Tal
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tandren544 17 years ago

I think the most important thing isn't the frequency of e-mails, rather the frequency of sales e-mails. If you send 6 quality e-mails a day and no sales pitches, you'll still keep a (very) loving customer base.

However, if every e-mail you send is straight sales copy, you aren't going to get a very favorable response from your customers.

Personally I e-mail twice per week or once per week, depending on how aggressive my campaign is. I only send sales copy one out of five to ten e-mails.

Hope this helps!
Connor

EDIT: It's all about quality. People signed up for your opt-in list to receive quality, so give it to them!
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How Often Should You Email Your List?

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