What web marketing strategy to use being a brand owner and producer within the beauty industry

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Hope this question fits in the forum.
Being a producer and brandowner of a small product line normally sold in Scandinavia in beauty clinics we have now started to work on a Shopify web shop to start selling more internationally but we are unsure of what strategy to pick and what way to go if we want to go in the web marketing arena. I am interested in advise, or a partner to plan and execute the necessary steps to get the shop up and running with the right web marketing strategy
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    Hope this question fits in the forum. Being a producer and brandowner of a small product line normally sold in Scandinavia in beauty clinics we have now started to work on a Shopify web shop to start selling more internationally but we are unsure of what strategy to pick and what way to go if we want to go in the web marketing arena. I am interested in advise, or a partner to plan and execute the necessary steps to get the shop up and running with the right web marketing strategy