1190 dresses were sold in October for $88201!

by yarkul
12 replies
Hello guys!

In this post I want share my idea about one of the way how to find your niche. Unfortunately dress count and total amount mentioned in topic title were not done by me. You want ask me where I took this data? I have a simple affiliate site that represents products(dresses, shoes, accessories, etc) from popular e-commerce US sites. Twice a week I compare prices and product statuses ('in stock' or 'out of stock') and if there are difference I log this change in my database. So, by this way I collect interesting information that I think it could be useful - it is some kind of niche research.
Here more detailed information about dresses success.

Site information:
- domain created on 1999 (I think it's not fair to show domain)
- target United States(Dallas), 95% female visitors
- women's dresses and clothes - skirts, jackets, tops
- 36000 pages indexed by Google

Dress sales mini-report October 2014:
- 1190 dresses were sold
- gross $88201
- min price for dress $39.95
- max price for dress $199.95
- avg price for dress $74,11
- total dresses in stock 5301
- type of dresses: knit dress, maxi dress, cotton dress. For all events except wedding.

I am interesting in your opinion does such mini-reports would be useful for you? I can do similar reports in shoes, accessories and other niches..
#1190 #dresses #october #research a nich #sold
  • Profile picture of the author positivenegative
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    • Profile picture of the author RobertoM
      Originally Posted by positivenegative View Post

      Keep taking the tablets. They must have some effect eventually.
      You should change your name and just keep the second part of it. That will match your personality much better...
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  • Profile picture of the author grandstar
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    • Profile picture of the author Kay King
      It's not the English. Tracking the sales and stock on a site you don't own does....what? What would the point be of offering "mini reports" for similar items?

      I understand what he's saying - just don't understand the value in doing it.
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      • Profile picture of the author yarkul
        Originally Posted by Kay King View Post

        It's not the English. Tracking the sales and stock on a site you don't own does....what? What would the point be of offering "mini reports" for similar items?

        I understand what he's saying - just don't understand the value in doing it.
        I think mini-reports helps you to find niche. If you interested in opening online shop for women, you find what product is best seller. My reports can answer this question, for example dresses better to sale instead of blouses.
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        • Profile picture of the author Kay King
          Ok - thanks for the explanation. I'm not in that field (selling physical products) - seems there is a use for knowing the style/fabric that is selling if you are stocking/selling similar products. Didn't think of it that way.
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          Saving one dog will not change the world - but the world will change forever for that one dog.

          I wish offended people would react like fainting goats and quietly tip over.
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          • Profile picture of the author yarkul
            Sure it's better to show deeper - what brand of dresses is more profitable.
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  • Profile picture of the author ericando12
    How do you market your business ?paid ads like google adwords or facebook ads ?
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    • Profile picture of the author Steve B
      Yarkul,

      I actually see relying on your mini-report information as potentially dangerous for someone who draws conclusions from the snapshot you're providing.

      Just one "for instance."

      Someone might say "I can sell 1200 dresses a month if I target knit, maxi, and cotton dresses at an average price of $74.11 each." That's what the data shows.

      What if 1150 of those sales came from a special buy by a particular manufacturer that was featured on Oprah and that can't be duplicated.

      My point is . . . without the details, this kind of information is of questionable value.

      In an ever changing fickle sales environment like women's fashion, you've got to know the details of exactly what is being sold (the actual products), who was it offered to (target audience), what were the promotion places and channels, and other variables in order to get meaning from other peoples' sales data.

      Steve
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      • Profile picture of the author yarkul
        Originally Posted by Steve B View Post

        Yarkul,

        I actually see relying on your mini-report information as potentially dangerous for someone who draws conclusions from the snapshot you're providing.

        Just one "for instance."

        Someone might say "I can sell 1200 dresses a month if I target knit, maxi, and cotton dresses at an average price of $74.11 each." That's what the data shows.

        What if 1150 of those sales came from a special buy by a particular manufacturer that was featured on Oprah and that can't be duplicated.

        My point is . . . without the details, this kind of information is of questionable value.

        In an ever changing fickle sales environment like women's fashion, you've got to know the details of exactly what is being sold (the actual products), who was it offered to (target audience), what were the promotion places and channels, and other variables in order to get meaning from other peoples' sales data.

        Steve
        Thank you for your post. I agree that information provided in mini-report not enough to copy 'dress success', but I think it's better then nothing when you thinking what product to market. Also I don't think that information you described existed at all, it very confidential by shop owner.
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    • Profile picture of the author yarkul
      Originally Posted by ericando12 View Post

      How do you market your business ?paid ads like google adwords or facebook ads ?
      I am trying bing ads.
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  • Profile picture of the author NeedBucksNow
    What rank is the website & how do they advertise? That would probably be a better question. Almost anything can sell if you're at the top of the search engines.
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  • Profile picture of the author yogyogi
    I don't understand what mini report you are giving. When we have tools like analytics and order reports from the affiliate site, what use it is of?
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  • Profile picture of the author blogmarketer
    Personally, I think the info provided in the OP is too non-specific and random to be of any practical use.

    However, there is potentially a lot of value in different analytics, providing the information is valid and has enough data points or particulars to be able to draw inferences from it.

    Consider any of the 'best of' or 'best sellers' lists; those have some value as they are essentially filters that highlight high performers out of a group.

    Slicing & dicing that type of information can provide insights that otherwise wouldn't be available, such as identifying trends, conditional or seasonal performers, etc.

    Kim
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