How to make sure eBook written by others will serve my customer need and will sell?

10 replies
I am thinking of outsourcing my eBook writing to others. However, the job of the freelance writer is just to write an eBook, and it is not really their focus to make sure that the eBook sells.

What are some of the things that I can do to research my niche, and how can I provide some sort of guidelines (is there some sort of format or something), so that the outsourced eBook writer know specifically how to write the eBook?

Also, are there any sort of course that you would recommend to solve this issue?

Thanks.
#customer #ebook #make #sell #serve #written
  • Profile picture of the author blueclcl
    You can research your niche by visiting popular blogs in your niche and see what they are doing/writing and selling.

    These popular blogs will have already done there research, so they know what the niche wants.

    Also read comments on the posts and visit forums in your niche and listen to what the readers want and are asking for.

    The free app called Feedly could come in handy for you.

    As for the layout/guidelines for the report, then this will be easier for you once you research your niche more.

    Read other reports on your niche.

    You could even get them free by opting in to the email list.
    Signature
    Free cheat sheet for getting your first paying writing client on Upwork within 7 days - Learn More [/B]
    {{ DiscussionBoard.errors[9658774].message }}
  • Profile picture of the author Jack Sarlo
    Research topics and subtopics and provide him those (the more specific the better)...
    as well as prepare a list of questions they have to answer in the ebook.

    As for you how to get them well via forums, q & a sites, groups, on those sites prospects shed out all their problems and so forth.

    Then make sure you hire someone who has experience, how has done it before preferable, not someone who is on the freelancing site for money (hired by a company or whatever) - but a real write (freelancing is his actual job). They will deliver results if they're good cuz they understand your needs.
    {{ DiscussionBoard.errors[9658775].message }}
  • Profile picture of the author Work1099
    You may consider hiring a research specialist to uncover what the market's problems and desires and compile it into a research dossier. Then, give that dossier to a researcher whose job it is to find solutions to all of the problems, and ways to deliver on all of the desires and organize that into a second dossier. Then, hand the second dossier to the writer and tell them to make it into a book.

    Breaking it into components allows you to give each step to someone who is most competent at that given step; this increases quality. Also, this narrow focus tends to greatly increase the speed at which the project completes compared to giving all of these steps to one person.

    It's best to be clear with each person at each step exactly what you want for best results. For example, give the first researcher a clear set of questions you want answers to about your market. And clear standards for the quality of the end-document and how it is composed.

    The assembly line isn't just for factories.
    Signature


    Work1099 Simplifies Self-Employment.

    Get 600+ Proven Business Models and Money-Making Ideas at: http://work1099.com
    {{ DiscussionBoard.errors[9658920].message }}
  • Profile picture of the author Lightlysalted
    Make sure you give the freelance writer clear terms of reference. Have a clear structure as to how you want the e-book flow what headings you would like and summary information about the content for each heading.

    You should base your headings on research done on the Internet for popular subjects.
    {{ DiscussionBoard.errors[9658953].message }}
  • Profile picture of the author info126
    May I know where can I find an eBook research specialist? I intend to sell the eBook in ClickBank in the future. I have been Googling for it, but the search results is not what I am looking for.

    Thanks.
    {{ DiscussionBoard.errors[9659019].message }}
  • Profile picture of the author tudexo
    Originally Posted by info126 View Post

    ..... However, the job of the freelance writer is just to write an eBook, and it is not really their focus to make sure that the eBook sells.
    Not really. A good writer is not the same thing as a good typist (who can dodge copyscape)!!

    As the customer you'll need to provide as much information as possible to the writer, but it's actually the job of the writer (a good one) to understand your exact needs and step into your shoes before creating the copy.

    So, all you need is a GOOD Writer and not some typist. Meet him (online or offline) and talk your heart out and then let him explain to you how he sees your project.
    {{ DiscussionBoard.errors[9659069].message }}
  • Profile picture of the author drem
    I agree with tudexo. Yes, it's your job to promote your eBook, but it's also the job of the writer to make sure that the book is well-written and will actually appeal to your audience. Look for someone who has experience writing on your topic/niche and tell them what you're looking for. A good writer will deliver an eBook that your customers will want to read.
    {{ DiscussionBoard.errors[9659969].message }}
  • Profile picture of the author jbsmith
    Exactly! You just put your finger on the biggest mistake that people make when outsourcing ebooks (or any product for that matter)

    In my years of experience, you cannot (and should not) outsource your ebook (or info product) without very specific guidance as to the topic and organization.

    I personally make sure we outline each product completely, whether we outsource the actual content creation, writing or not.

    You will find as you progress in your ebook selling business that the specific topic, organization and angle you take with your ebook is all part of the ultimate marketing - so you have to have control of all that

    Jeff
    {{ DiscussionBoard.errors[9660273].message }}
  • Profile picture of the author laurencewins
    When I write, I always ask enough questions so I understand the needs of my clients. I can't write your articles unless I know what you want. It's as simple as that.
    Signature

    Cheers, Laurence.
    Writer/Editor/Proofreader.

    {{ DiscussionBoard.errors[9660840].message }}

Trending Topics