For those of you who do article syndication for traffic

It's possible that you will find some writers who are good enough o show your business off in a good light. But it will probably take trying out a few before you find someone to work with on a consistent basis.

Even though it is the responsibility of a true writer to get into your shoes and look at your business needs from your perspective, YOU really have to be able to make the understand your true needs.

We offer a variety of web services to clients and be it design or content we always come across some people who think it's enough to just pay for services and then expect the service provider to deliver exactly what the buyer has in his mind.

That's a wrong approach. You need to do research on your niche and sub niche etc. and then give your writer a detailed spec sheet on what you want from him. Of course he's going to do his own research, but YOU need to use some elbow grease too.

Once you have some cash flow, along with traffic streamed from your syndication efforts, consider paid advertising. If example.com publishes one or more of your articles, and their audience responds to them by visiting your site, look for more sites like example.com.

This is one way to tap into the audience of sites which don't accept syndicated articles or guest posts.

Another tactic for paid ads is to see if example.com has a Facebook page, Twitter account, etc. Do some research to see what other sites people who like/follow/whatever example.com like/follow/whatever. Those pages might also be good targets for your paid ads.

Of course, if you're syndicated in an ezine or print publication that gets results, testing ads in those pubs is kind of a no brainer.

The key to this strategy is to tag the links in your syndicated articles and guest posts with a tracking ID so you know where people are coming from.

Hire the right writer, and you can definitely get enough quality. But that quality will come with a price, and it probably won't be a fiverr

If hiring writers is part of your long term game plan, you may want to consider hiring students and training them to write the kind of content you want. Such students are usually accustomed to producing a volume of content and matching the requirements of their instructors.

I'm sure it's possible to outsource "syndication-quality articles". There are writers who more or less specialize in this (but at a price). Let me know if you want a suggestion or two, of people to approach.

The potential difficulty in finding them is that these tend to be writers who don't advertise or promote their services very widely at all: they tend to be fully booked with their own regularly returning clients, who know how to use the articles successfully and profitably. (I used to do write articles for syndication for other people myself, briefly, in 2007/8, though I no longer do so at all. That was how I first learned what "article marketing" is.)

As mentioned above, Myob has been hiring literate writers through universities, but I believe he put them through a kind of training-course, too. That was actually how I got started, myself (though not for Myob: with offline writing at first), through my university.

Anyway, I agree that "hiring students and training them" is an approach full of potential.

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Absolutely. I think I'd do more than just give him a spec sheet. After I do my research and take notes, I pretty much know everything I want covered in my article. I could probably just give him my notes and what I want him to cover in the article.

I really don't want him doing his own research because he might have a difference of opinion on something than me. And then he'll end up writing something that I disagree with.

I guess that's why I've been hesitating to having my articles outsourced – I'm afraid they won't end up wording things in quite the right way. Because I have spent more time researching the topic than they have, I feel like I could probably do a better job of that. I am somewhat of a perfectionist, which is why it takes me so long to write my articles myself. But, I don't really enjoy the long tedious process, which is why I'm considering outsourcing the task. But, on the other hand, I don't really trust anyone else to meet my expectations either.

Yeah, if I outsource my writing, it sounds like I'm going to have to train them as to what I want from them since I'm so picky.

Good ideas for additional traffic sources John, thanks. Anybody want to add to that?

Finding your ultimate article syndication outsource will be the toughest job on this case.