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Selling a broad line of info products all niches

by smaddoxjr
5 replies
Hello Warriors,

Lets talk, If I sell information products, must I specialize in a niche, or can I sell a broad line of info products on many different topics? Let's chop it up. Shall we?
#broad #info #line #niches #products #selling
  • Profile picture of the author Kelvin Chan
    Hi Scott,

    Honestly, you don't need to only specialize in a niche but seeing that all of us have only 24 hours, my question to you is this ... how many niches can you market well?

    Instead of giving your 10% of your time, money & resources to each niche you want to be in, suggest at (very) most 2-3.

    I would personally pick a niche that:
    1) I know have a proven marketplace.
    2) Does not violate my personal values (Cos even if that particular niche has tons of buyers but I'm not for it, even if I make tons of money in that space, I count it ultimately as a failure. E.g. gambling, etc)
    3) Ideally you're excited, passionate about and have the knowledge and expertise in

    My 2 cents.
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  • Profile picture of the author onSubie
    If you simply mean "make money" from multiple niches then yes, it is not too difficult.

    You could easily set up a squeeze page that leads to a Clickbank offer with a 30 day autoresponder series re-pitching the offer and then just leave it with no intention of continuing to build a relationship with the list but instead just driving traffic to your funnel.

    This works best for niches that don't really have a relationship building aspect that would easily lead to further marketing. Once you've cured my hemorrhoids what else do we want from each other?

    With that method you could easily set up multiple set-and-forget funnels for all sorts of niches from Cure Hemorrhoids to Building A Chicken Coop to Membership Site Riches.

    If you mean "build a presence and market to" multiple niches then I would listen to Kelvin. It takes much more work to keep working on your relationships and status as an expert if you are splitting that work across multiple niches.
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    • Profile picture of the author HostZealot
      The very best definition of a difference between long-term relationships and one-night stands I have ever seen. And the examples are great, too. I want to throw all my money at you, sir

      Once you've cured my hemorrhoids... hehehehe...
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  • Profile picture of the author gmarklin
    I don't understand your reasoning. Why would you want to market to a whole lot of niches at one time. Are you an expert on all the niches, probably not. I don't see that strategy as a formula for success.
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    Do you want to make $50 a day on autopilot?
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  • Profile picture of the author Brent Stangel
    With that method you could easily set up multiple set-and-forget funnels for all sorts of niches from Cure Hemorrhoids to Building A Chicken Coop to Membership Site Riches.
    I did this using Youtube to drive traffic. For a while I set up one a day. I've made sales in probably easily 50+ different niches.

    Concentrating all my efforts on many fewer niches increased my income.
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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