Question about giving freebies before sales page

5 replies
I have a landing page that gives a free product once people enter their email, and then after it redirects them to my affiliate link. My question: when I'm advertising this site, am I going to advertise the free product, or am I going to be advertising the free product and the sales page? The free product is an MP3 file, and the sales page sells MP3, ebooks and videos. Which one should I be telling people about in my advertisements?
#freebies #giving #page #question #sales
  • Profile picture of the author entrepreneurjay
    You should always be getting the lead first so advertise your freebies first and foremost always.

    Your email funnel should be doing the selling for you

    Always get the lead first you do not want to send your potential leads to a sales page where most of them are not going to buy anyways.

    If you collect there email address you can potentially have a repeat buyer who will buy your products for a long time granted you treat them right

    Good Luck!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by KelvinN View Post

    I have a landing page that gives a free product once people enter their email, and then after it redirects them to my affiliate link.
    This can be rather a big mistake, Kelvin.

    As people who have split-tested it have often discovered (and they tend to be the ones who quickly abandon that idea, once they've tested for themselves. )

    There's quite a lot of misguided thinking about, on this subject.

    It's worth bearing in mind that it's possible to make the occasional quick sale that way and still lose a lot of money overall. Here's the key concept: the few people who will buy anything, that way, are all people who would have bought it in a week's time anyway, after receiving some email from you, so there's no real gain.

    But many other people, who would otherwise have bought it a week or two later, will be alienated by it, because of course it makes you look like "just another marketer", so if you do that, expect a much lower open-rate for your emails than if you don't do it.

    It can make an enormous difference (at the very least, this is something you should carefully split-test for yourself, rather than just "deciding to do it").

    Also, for myself, I need the thank you page, in order to give clear instructions, both in words and in pictures, on what subscribers (two groups: "gmail users" and "others") need to do, in order to receive my emails in their in-boxes. Again, without doing this, my open-rates are significantly lower - and I certainly don't want anything else distracting from that, because it's what the bulk of my future income depends on, and future income is the whole point of building the list in the first place?

    Originally Posted by KelvinN View Post

    My question: when I'm advertising this site, am I going to advertise the free product, or am I going to be advertising the free product and the sales page?
    Or perhaps "neither"?!

    How would you "advertise" a "sales page", in that context?

    Originally Posted by KelvinN View Post

    The free product is an MP3 file, and the sales page sells MP3, ebooks and videos. Which one should I be telling people about in my advertisements?
    Mostly the free product, but there may be ways to do so that mention that "other stuff is also available, too". In the overall context of what you've explained you're doing on the site, though, after people have submitted their email addresses, it may be that the question you're asking, here, is relatively unimportant, as you may be devaluing the list (and perhaps even quite seriously) as you're building it.

    .
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  • Profile picture of the author amitdave
    Hi KelvinN,

    Once your lead subscribes, ideally you should send them to a thank you page. here you do a few things,

    1) introduce yourself personally preferably via video (2 - 3 mins) and thank them for opting in.

    2) ask them to connect with you personally on FB, Skype, email, etc if you they have any questions.

    2) provide a download link to your freebie, (as well as in the welcome email)

    3) provide a link to your main affiliate offer

    4) provide links to 2 or 3 different affiliate offers, and present them as a bonus.
    So after you introduce yourself and tell how to download the freebie, you would say something like...

    "also, don't forget to check out these special bonus's I managed to get for you"

    All the products have to compliment each other, in the sense, that they have to relate to one another. So you could have a eBook on affiliate marketing, then you could promote a tracking software that will help with their affiliate marketing, or a video course that takes them through the entire process step by step.

    People buy off people, starting by engaging with your prospect first and get them to like, trust and respect you.

    All The Best.
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  • Profile picture of the author gcbmark20
    Hi,

    1. You could buy the affiliate product yourself.

    2. Then create a TASTER report or videos around what it teaches.

    3. This way you can then stay consistent with your approach/set up etc.

    4. From Landing page to offer etc your copy can relate to what you're trying
    to promote.

    At the end of the day, those who are joining your lists are already interested
    in what you're offering.

    So why not make it as closely related to the oto offer as possible.

    All the best,

    Gavin
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    • Profile picture of the author discrat
      Definitely concentrate on the Free Product and offering that on your Sq. Page. Make it something of real value too.

      Not just some junk PLR Ebook. If you get PLR material, you need to add some of your own touch to it.

      No question.

      I think in MMO Niche having a Thank You page along with an OTO is standard.

      If you are outside the MMO Niche then I would be wary of jumping into selling an affiliate product so soon.

      Again, it is about peoples' expectations , and I think prospects in MMO Niche are not only expecting this but they are receptive to it. At least from my own experience



      - Robert Andrew
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