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Did you study marketing at uni?

by mirsh
26 replies
Hey folks, im curious to see how many people actually studied marketing or there abouts at university and have made a success online since then..

Im currently studying at uni in malaga, Spain and i actually dont know if this is what i want.. It's half private so im paying a hefty amount for this.

I seem to be study 10% of what is actuallly marketing and the rest just makes me want to cut my self, accoutning, comuncation etc...

They all have similarities to marketing but its making me wonder if this is the right thing.

So have you made a success with or without studies is my main question?

Thanks

Ps> sorry if wrong section
#marketing #study #uni
  • Profile picture of the author TeganSpruce
    I didn't do marketing at a university level. I'm actually trained in multimedia design and fine art - I drifted here thanks to my love of writing!

    I'll be honest I sometimes wonder if there's aspect to the job that I might understand better had I been educated in marketing topics beforehand... but you can learn practically everything online. I've also heard from people who've done courses that a lot of techniques aren't relevant if you're focused solely on online commerce.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by mirsh View Post

    So have you made a success with or without studies is my main question?
    With.

    Very much     with, in my case.

    I wouldn't have been able successfully to set up and run my online business at all without having learned the analytical, logical, interpretative, reasoning and decision-making skills I acquired at university. But in my case that was from studying an academic subject that's entirely unrelated to business. I don't think it matters very much what degree you do (though I admit that marketing wouldn't be my own choice).

    Education (with the exception of one or two qualifications like medicine and law) isn't about the content of "the stuff you learn", at all - and it shouldn't be: it's about the intellectual skills and benefits that stay with you long after all that stuff's been forgotten.


    .
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    • Profile picture of the author heavysm
      Originally Posted by Alexa Smith View Post

      With.

      Very much       with, in my case.

      I wouldn't have been able successfully to set up and run my online business at all without having learned the analytical, logical, interpretative, reasoning and decision-making skills I acquired at university. But in my case that was from studying an academic subject that's entirely unrelated to business. I don't think it matters very much what degree you do (though I admit that marketing wouldn't be my own choice).

      Education (with the exception of one or two qualifications like medicine and law) isn't about the content of "the stuff you learn", at all - and it shouldn't be: it's about the intellectual skills and benefits that stay with you long after all that stuff's been forgotten.


      .
      Quite literally the same case for me, because i know we had the same major lol

      It's nice having strengthened intellectual skills; namely the reasoning, interpretative and analytical prowess I've gathered from reading and discussing huge volumes of tediously long text.

      There's no comparison between me before and after experiencing uni. I'm just a different person entirely.

      I could have technically maintained my business without having gone to school. The path i chose, however, was a lot more interesting and fun with school **or so i would like to think
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    • Profile picture of the author Adrianhenry
      Originally Posted by Alexa Smith View Post

      With.

      Very much       with, in my case.

      I wouldn't have been able successfully to set up and run my online business at all without having learned the analytical, logical, interpretative, reasoning and decision-making skills I acquired at university. But in my case that was from studying an academic subject that's entirely unrelated to business. I don't think it matters very much what degree you do (though I admit that marketing wouldn't be my own choice).

      Education (with the exception of one or two qualifications like medicine and law) isn't about the content of "the stuff you learn", at all - and it shouldn't be: it's about the intellectual skills and benefits that stay with you long after all that stuff's been forgotten.


      .
      All this imo. I think that a degree outside of marketing may actually be better as you wont be thinking in the same paradigm as the other "marketers" but instead will have your own skills and knowledge. The specific skills of marketing can be aquired easily these days but the background knowledge and skills you have are what will make you unique and give you a different angle on the market which will hopefully bring you success!
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  • Profile picture of the author Tom Addams
    Yes, I studied marketing at university.

    In fact, it was my best area; the only subject where I believe I got 100% on every module. Once finished a 3-hour exam in 30 minutes.

    Has it contributed to my success? Of course, but believe it or not, my facility for writing has proven far more helpful. I firmly believe having a mastery of the written word trumps any other area of knowledge in the online world of business.

    GRM
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  • Profile picture of the author ChrisBa
    I didn't , I've always been an IT guy, but I do wish I learned more about marketing in soon or when I was younger
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  • Profile picture of the author voice123
    I'm in my final semester of college, getting a BA in Advertising & Public Relations.I admit that it has given me an upperhand with selling and knowing how big brands plan, manage and execute their advertising campaigns. Its very good foundational stuff which has gave me the ability to position almost any product [ digital / physical. & SELL. Some stuff that you really can't find in a WSO. I then fuse it with all my digital marketing knowledge.
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    • Profile picture of the author jamescanz
      Nope.

      Exercise science, wellness, and nutrition
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      • Profile picture of the author discrat
        B.S. Marketing...... UT at Knoxville.

        I think on a more macro level it helped me. Just business in general. Going over what makes a Company profitable or not, consumer behavior, communication etc..etc

        Some of the variables that make these up.

        But was it necessary to be successful in IM ?


        Absolutely NOT !!



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  • Profile picture of the author spearce000
    No, I studied Film & TV production at university. I agree with Lexy, though: The biggest thing I learned at university was how to THINK differently to people who didn't go to uni.
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  • Profile picture of the author pewpewpewmonkeys
    The most important thing you learn at uni is to....Learn. To absorb knowledge, categorize it, adapt it, and apply it with critical thinking skills.

    All of which anyone can do on his/her own without going massively into debt.

    A degree (and not the knowledge behind it) is a tool. If you want to be hired at X then you have to have Y qualification so you go and get the degree. But if you plan on working for yourself, then do you really need to go into debt or pay a fortune just to have the same education but with a large piece of paper?
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  • Profile picture of the author skyro
    I think a lot of people who do internet marketing especially in this forum were trained by private coaching or just from doing their own research.
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  • Profile picture of the author KevinWellsMarketing
    Yes I studied marketing (postgrad) at uni, and also economics. I don't think marketing as it's taught at university is that much use to digital marketers. The marketing we learned was mostly intended to fit us in as cogs in the marketing departments of big companies.

    A very interesting thing happened on the first day. The director of the course asked us all if we were interested in sales and selling. Hardly anyone put their hand up. They all wanted to "do marketing" and advertising, and that was it. They didn't want to know about or have any contact with sales, if they could help it. Which kind of defeats the object.
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  • Profile picture of the author Brent Stangel
    No, I didn't.

    I quit school in 9th grade and the only formal training I've had is a course in small business management.

    I learned "at the feet" of successful business people.
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  • Profile picture of the author Pedro Lopes
    Originally Posted by mirsh View Post

    Hey folks, im curious to see how many people actually studied marketing or there abouts at university and have made a success online since then..

    Im currently studying at uni in malaga, Spain and i actually dont know if this is what i want.. It's half private so im paying a hefty amount for this.

    I seem to be study 10% of what is actuallly marketing and the rest just makes me want to cut my self, accoutning, comuncation etc...

    They all have similarities to marketing but its making me wonder if this is the right thing.

    So have you made a success with or without studies is my main question?

    Thanks

    Ps> sorry if wrong section
    Never taken a marketing class in my life

    But I've learned a whole lot just from being exposed to network marketing, some great books and the fine people of this forum

    Cheers!
    -Pedro
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  • Profile picture of the author Rod Cortez
    I have a marketing degree (Bachelors) and though it was handy, I learned way more about marketing from the courses and the seminars I attended than I ever did in school. And I learned even more from implementing what I learned.

    Even so, I don't for one second regret studying marketing and getting that degree. But I could have achieved success without it.

    RoD
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  • Profile picture of the author misshang
    I didn't, I am a linguist........
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  • Profile picture of the author ecoverartist
    I got my bachelors degree in Spanish / Education and my masters degree in media. None of which had to do with marketing. Everything I know about online marketing (which is quite a bit, as I've been doing it for years and years), I learned entirely on my own!
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  • Profile picture of the author borsaronero
    I think that it is not a matter of what you study, but of what you master in your life. Marketing is the perfect starting point in my opinion, but from there what's the plan?

    In my opinion, dirty your hand from now applying what you are learning and see the results. This make you understand what is good and bad, and what knowledge you miss. From there you can decide what courses and more to include in your study or future.
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  • Profile picture of the author Zak L.
    I actually went to university to study marketing and dropped out 4 months in, because I realized that the people I was learning marketing from - didn't even run there own successful online business's themselves.

    So I dropped out and now I make a full time income online.

    But I worked my ass off to get to this point and still do.

    I view ANY SUCCESS as a slippery mountain, once you get some success, keep going otherwise you'll fall back down.

    Just my 2 cents on it bro!
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  • Profile picture of the author EPoltrack77
    All self taught here. I've spent thousands in my online training and over a thousand dollars just in a couple of single one on one trainings.

    What I have learned in this industry I don't believe is taught in uni. The biggest thing and if I had to start all over again it would be focusing on my mindset and thinking rather than the technical aspect of things. Once my thinking shifted so did my results!
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  • Profile picture of the author Lightlysalted
    I did a business degree with a strong marketing element. It has come in very useful! But you don't need a marketing background to succeed, you just need to be a creative thinker
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  • Profile picture of the author ronrule
    I studied archaeology. Ironically, that experience taught me more about marketing than I would have learned in a marketing class.
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  • Profile picture of the author Neil692
    You need education in any way, I need to learn IM from the beginning, but still experience it's a huge part of your qualification.
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  • Profile picture of the author usemyteam
    Not everything about marketing is taught in uni. Many learned it online and by themselves.
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  • Profile picture of the author Willing2Learn
    Yes. I have a BA in Management, an MBA in Entrepreneurship and have focused mainly on business education for the past 21 years. So I'd say I've acquired quite a bit of knowledge about marketing. It's always interesting to turn theory into practice.

    To answer the other part of your question, I'm not as super duper successful with my online endeavors as many other entrepreneurs. That said, I've earned well into the 6 figures category since I started in 2008 and I'm perfectly happy with that. I'll regard myself as very successful once I get into the 5 figures a month group, which I'm aiming to do within the next 12-18 months.
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