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Buyer guard... what puts yours up?

by Dan Ambrose
8 replies
Hello,

Hope you're all having a good and profitable day.

I'm looking to get some research for some copy..

I want to know what YOUR biggest flags are when it comes to reading a sales page or watching a sales video.

What do you read, see or hear that instantly puts your "buyer guard" up.

For example: Mine HAS to be when a marketer says something along the lines of:

"I am giving you this awesome product as a huge discount purely because I am so successful and I want to give back!"

Maybe I'ma cynic but I always think "Who are they trying to kid?".. we are marketers.. we want to make money... that is ourt first function. If/when someone benefits from using our product, then that is a BONUS.. But first and foremost, a marketers function is to make money. So when I read, see or hear this... I know I'm being pitched at.

Do you agree with me?

I would love to hear what else puts your "buyer guard" up when you land on a sales page/landing page.

Thanks in advance,

Dan
#buyer #buyer guard #guard #landing page #puts #selling
  • Profile picture of the author Humbee360
    1. No contact information.
    2. No help desk
    3. No community interaction options.

    When I see this I move on.
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    "Everything goes where attention flows..."
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  • Profile picture of the author Tom Addams
    You win today's most USEFUL thread of the day competition.

    My major one: Lack of Trust.

    I have to believe the product or service will do what it says on the tin.

    GRM
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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    • Profile picture of the author Dan Ambrose
      Originally Posted by Get Rich Methods View Post

      You win today's most USEFUL thread of the day competition.

      My major one: Lack of Trust.

      I have to believe the product or service will do what it says on the tin.

      GRM
      I appreciate that you have to believe the product or service will do what it says on the tin...

      however with regards to text or video copy... could you explain how one would go about building trust for when you first land on their page?
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      • Profile picture of the author Tom Addams
        Originally Posted by Dan Ambrose View Post

        I appreciate that you have to believe the product or service will do what it says on the tin...

        however with regards to text or video copy... could you explain how one would go about building trust for when you first land on their page?
        Sure, no problem.

        Think of how you purchase products on Amazon. Let's say I'm in the market for a new laptop. A good one doesn't come cheap, so I want to make sure I get a good deal. When I go hunting for a laptop, the process that leads me to a buying decision looks something like this:

        1. I look at the price.
        2. I look at the specs.
        3. I look at the pictures.
        4. I look at the advanced specs.
        5. I look at the reviews.
        6. I compare other similar laptops based on items 1 to 5.

        I'm fairly confident when making a buying decision like the one outlined above. I know that I'm purchasing a solid product and if something does go wrong, a faulty fan or a damaged CPU, it'll be a one-off thing and I can get it fixed. But chances are, I'm going to get what I want.

        GRM
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        I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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  • Profile picture of the author Carter Boatright
    I think all of the replies so far relate to a lack of trust and that's the big one for me as well. Whether it's the seller obviously BSing or if they don't seem easy to get in contact with.

    Also for some reason the people who are always in Thailand on vacation shooting their sales video. It's is a little overdone and a turn off for me.
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  • Profile picture of the author Dlemon
    When the headline of the sales page starts with something like:

    I will show you my cash sucking method that made me $5297 in 1 hour blah blah blah...

    Or the flashier the sales page turns me off too.
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  • Profile picture of the author NutraCash
    Whenever I see a guy/gal talking about how much money they made, on a page, I think scam. I believe speaking in more generalized terms works better. These people made this much. You can change your life and be like these people, etc.
    Not Jimmy Woo's Roads to Riches
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  • Profile picture of the author Diana Lane
    Perhaps it shouldn't put me off but, apart from what's already been mentioned, glaring spelling and grammatical errors are what make me click the 'Back' button. It kind of implies to me that the person involved has either gone through life garnering so little respect that he has no one around to tell him that these things aren't his strongest point, or he knows and doesn't care.

    I suppose I just find it difficult to believe that anyone who can't summon the strength to grapple with a spellchecker has managed to summon up enough to gain anything worth paying for either.
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