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When you figure it out.

by ZephyrIon
23 replies
When you come across someone doing something considered, grey area.

Do not spend your time writing a blog about how they are doing their marketing. But, do it yourself and take some market share.

Your not in marketing to be an ethics student. Your in marketing to make money.

Don't be scared.
#figure
  • Profile picture of the author Brent Stangel
    When you come across someone doing something considered, grey area
    Like some one who is constantly doing it on this forum?

    Really great advice, just stellar!
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  • Profile picture of the author Janice Sperry
    Ethics mean more than money to some of us.
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    • Profile picture of the author ZephyrIon
      Originally Posted by Janice Sperry View Post

      Ethics mean more than money to some of us.
      Explain your theory.
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      • Profile picture of the author mlepisto
        Originally Posted by ZephyrIon View Post

        Explain your theory.
        Would you steal from someone and sell what you stole to make money? Some of us (hopefully most) would not.
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  • Profile picture of the author Adrianhenry
    Im not saying that the info provided by OP is right or wrong I am just throwing in my 2 cents on what Janice said regarding ethics over money.

    I think this can go either way. I think in cases where it is at any extreme ethics definitely has to take precedence. If you let a total greed for money take over your life and destroy any ethical boundary that may be there to reach the goal of more money then that is obviously destructive to you and everyone around you. Having said that though I do understand OPs point about trying to take control and grab some market share instead of writing about how someone else is making money doing x.

    But I do believe that ultimately you must hold ethics higher than money its just where you place your own boundary of what is deemed unethical. For some conservative people they may find certain common practices unethical and avoid them whereas someone else is pushing all kinds of boundaries but to them it is not unethical (of course there will be a point where it is universally considered unethical but assume they are still in the "grey zone"). So when looking at the whole issue through that lens then I think everyone can remain ethical while still doing their best to make money as long as they all have a clearly defined ethical boundary they will not cross.

    To some people a lot of the activity within the financial world is unethical while to others its fine, its all a matter of perspective.
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    • Profile picture of the author Michael Shook
      You don't need to be spiritual, or religious or metaphysical to understand that what goes around comes around. There is plenty of money in the world, you don't need to be unethical to get some. Or even a lot.
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  • Profile picture of the author hbennick
    Originally Posted by ZephyrIon View Post

    When you come across someone doing something considered, grey area.

    Do not spend your time writing a blog about how they are doing their marketing. But, do it yourself and take some market share.

    Your not in marketing to be an ethics student. Your in marketing to make money.

    Don't be scared.
    It's not light, and it's not dark, it's just shady......

    So, you're saying that if you come across a tactic that seems wrong, but you just can't put your finger on why, just go for it. Seems like you're doing a little guerrilla marketing to clear out the other shady characters as they go under or go to jail.
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  • Profile picture of the author Salma08
    I give equal importance to money and ethics. As far as I have experienced, both these things matter a lot to me.
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    Salma Ali

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    • Profile picture of the author NeedBucksNow
      I agree. There was a time when I would have picked money over just about anything but the older I get I start to realize that all you've really got are your ethics and if you try to cheat somehow you'll probably end up getting burned.
      Originally Posted by Salma08 View Post

      I give equal importance to money and ethics. As far as I have experienced, both these things matter a lot to me.
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      • Profile picture of the author rbarnhart1
        A grey area is that place where the other person walks away feeling like they need to take a bath.

        Don't operate in grey areas. The question to ask is: "Does everyone involved in this transaction walk away better than they were before the transaction?" If the answer is "no" or "unsure" then you are probably in a grey area or something worse.

        As someone else said in an earlier post, ethics matters in the end. Find a group of people who resonate with who you are and what you offer. Then treat those people to the best experience they can imagine, and never break that trust.

        Dan Kennedy talks about this all the time (as do many other intelligent business people: Michael Gerber, Wendy Lipton-Dibner, Jeffery Gitomer, etc.). Anyone who does not operate their business this way should not be in business.
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        • Profile picture of the author iAmNameLess
          Originally Posted by DubDubDubDot View Post

          The "grey area" is for people who need to scrape the bottom of the barrel for their opportunities.

          I guess it's better than having to eat bark off the tree seasoned with dirt. Hopefully things pick up. I'll be praying for you.
          Originally Posted by ZephyrIon View Post

          What do you all consider to be grey area.
          Originally Posted by Diana Lane View Post

          Automatically eliminating any tactic I wouldn't want practiced on myself or wouldn't want my loved ones to fall victim to works for me.
          This is a very interesting thread.

          To the OP: I think if you wouldn't have said throw your ethics aside the response would be much better.

          When I think of grey area and seeing these responses, I think it's hypocritical. If you perform any kind of SEO, the best light that you can see it in, is grey. Of course there are those that say they are white hat SEOs but the truth is SEO itself is a grey area.

          You can have ethics and be in a grey area. Grey areas can be industries that have pending regulations or future regulations that are expected, like the e-cig industry and e-juice in the USA.

          There are many grey areas in marketing, that I don't think are ethically compromising.
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  • Profile picture of the author apocalypsejay
    I agree that many times rules are made to be broken. With that said your word and name are the most valuable tools you have in the long run. I never attach my name to anything I do not personally believe in.
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  • Profile picture of the author DubDubDubDot
    The "grey area" is for people who need to scrape the bottom of the barrel for their opportunities.

    I guess it's better than having to eat bark off the tree seasoned with dirt. Hopefully things pick up. I'll be praying for you.
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  • Profile picture of the author Diana Lane
    I always try to treat other people as I'd wish to be treated myself, not in an airy 'be the change you want to see' kind of way, but just because it's part of my nature.

    However, there probably is something in all that 'be the change' stuff, and as long as you are leading with lights like yours and there are people who can be influenced into following them, you're only making your own world worse. Those people you're cheerfully telling to disregard ethics in order to take money will have no problem with doing the same one day in order to take yours.
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  • Profile picture of the author John Thornhill
    Ethics always win in the end.
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  • Profile picture of the author Cali16
    Originally Posted by ZephyrIon View Post

    When you come across someone doing something considered, grey area.

    Do not spend your time writing a blog about how they are doing their marketing. But, do it yourself and take some market share.

    Your not in marketing to be an ethics student. Your in marketing to make money.
    Well, at least you've let everyone here know that being an ethical marketer isn't important to you.

    Probably not the smartest move....
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    If you don't face your fears, the only thing you'll ever see is what's in your comfort zone. ~Anne McClain, astronaut
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  • Profile picture of the author ZephyrIon
    What do you all consider to be grey area.
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    • Profile picture of the author Diana Lane
      Originally Posted by ZephyrIon View Post

      What do you all consider to be grey area.
      Automatically eliminating any tactic I wouldn't want practiced on myself or wouldn't want my loved ones to fall victim to works for me.
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      • Profile picture of the author Michael Shook
        Grey probably varies from person to person, and there are more than likely a lot of shades of grey. Maybe even as many as 50.

        You can say " you are in this to make money" about any business, because that is true for the most part. The idea of ethics is separate from making money, some businesses make a lot of money ethically, and some make a lot of money unethically.

        A business relationship works best when each party to the agreement walks away convinced they have received more in value than what they gave up. Having everyone satisfied in the outcome works great for long term relationships.
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  • Profile picture of the author ZephyrIon
    OK consensus is theft is wrong, which I never mean't to be, grey area. Please discuss grey area here so people understand it is about creativity.
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    • Profile picture of the author mlepisto
      Originally Posted by ZephyrIon View Post

      OK consensus is theft is wrong, which I never mean't to be, grey area. Please discuss grey area here so people understand it is about creativity.
      Why don't you give an example if the responses aren't what you were intending to discuss?
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  • Profile picture of the author IvoryPearl
    Originally Posted by ZephyrIon View Post

    When you come across someone doing something considered, grey area.

    Do not spend your time writing a blog about how they are doing their marketing. But, do it yourself and take some market share.

    Your not in marketing to be an ethics student. Your in marketing to make money.

    Don't be scared.
    AMEN! Anyone can be a critic but it takes guts to do it yourself!
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