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Low cost front end offer - $1, $7, $11, $17 or others?

by Kelvin Chan
15 replies
Hi Warriors,

Is there anyone here that have tested EXTENSIVELY what pricing has worked best for you in terms of your front end offer?

As most know, we've heard many times to keep the front end offer as low cost as possible to build up the buyers' list and the pricing recommended is usually $7 to $17.

Look forward to hear some sharing on this.
#$11 #$17 #cost #end #front #low #offer
  • Profile picture of the author jamescanz
    From one of my solo ad funnels, $7 ==> $1 brought in a ton more money than $17, $19, $20, etc.

    Specifically for 2 reasons:

    1) Got more buyers
    2) More buyers got to see the backend
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    • Profile picture of the author discrat
      Yes, $7 FE is more effective in my experience. You make up with Volume and impulse purchasing !!


      - Robert Andrew
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  • Profile picture of the author Kelvin Chan
    James,

    Did you say dropping from $7 to $1 brought you a ton more money?

    You're saying that because you've included your back end sales and not just front end right?

    Hard to imagine the frontend buyers to increase by more than 7 fold by dropping price from 7 bucks to 1.
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    • Profile picture of the author jamescanz
      Originally Posted by Kelvin Chan View Post

      Did you say dropping from $7 to $1 brought you a ton more money?
      Should have clarified more...

      But the arrow in there was $7 then a downsell to $1

      Originally Posted by Kelvin Chan View Post

      You're saying that because you've included your back end sales and not just front end right?
      Yeah my backend was HUGE (haha) ...

      As it differentiated based upon the price, as well.

      Getting more people to see it was much easier with the initial smaller price tags
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      • Profile picture of the author JohnnyPlan
        Originally Posted by jamescanz View Post

        Should have clarified more...

        But the arrow in there was $7 then a downsell to $1



        Yeah my backend was HUGE (haha) ...

        As it differentiated based upon the price, as well.

        Getting more people to see it was much easier with the initial smaller price tags
        This is a good idea actually and could even be adapted to a membership or software upsell. The first month could be $1.00 (with subsequent months being full price on subscription). Since that person has just ordered something from you, it's easier to make that backend sale, even a small one and just keep spending money as they already have the credit card in hand and in the buying mood.
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  • Profile picture of the author Kelvin Chan
    Appreciate the clarification James.

    When you first built this particular funnel, did you start off from $7 right away? Or a higher price pt?
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  • Profile picture of the author NutraCash
    We have experimented with $3, $5, $7, $8 and noticed no difference, other than more money, between 5-7-8.
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    • Profile picture of the author JensSteyaert
      Originally Posted by NutraCash View Post

      We have experimented with $3, $5, $7, $8 and noticed no difference, other than more money, between 5-7-8.
      If that's the case then i think t's best to just charge $9,95 on the FE offer and still have a downsell for $1 to get more buyers.

      It'll make you more money from the sales ($2,95) and it might increase your conversions on your downsell...

      But yeah testing will be the only thing that gives you a clear answer, but it's a fact that FE offers below the $10 price point will increase your overall profits.
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      • Profile picture of the author Kelvin Chan
        Jens,

        Why do you say this?

        Originally Posted by JensSteyaert View Post

        ... but it's a fact that FE offers below the $10 price point will increase your overall profits.
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  • Profile picture of the author adetunji
    The $7, $9.95 and $17 have worked quite well for me

    Cheers!
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  • Profile picture of the author Pedro Lopes
    I like to do a low front end offer on a dime sale capping off just under $10

    Works well for me

    Cheers!
    -Pedro Lopes
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  • Profile picture of the author IvoryPearl
    People are more likely to try out a low cost item when they are starting out in this business...$7 won't break anyone's bank account.
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    • Profile picture of the author jamescanz
      Originally Posted by Kelvin Chan View Post

      When you first built this particular funnel, did you start off from $7 right away? Or a higher price pt?
      Yeah it was higher than $7, took too long to finally get that pricing down.

      However, this was for a niche using a specific traffic source.

      There were also no affiliates involved, which would have created a completely different scenario.

      Originally Posted by IvoryPearl View Post

      People are more likely to try out a low cost item when they are starting out in this business...$7 won't break anyone's bank account.
      I've noticed the same as well, for obvious reasons
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  • Profile picture of the author Tom Addams
    Price is important.

    More important, though:

    1. Killer Product;
    2. Making Prospects See the Truth.

    You need to work out how valuable your product is to the target market, and price appropriately. On one of my sites, I currently use very low prices in order to increase awareness and therefore help with point (2), and then I'll price appropriately.

    GRM
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  • Profile picture of the author Sid Hale
    Kelvin,

    ALL of those prices are valid front end prices, in the right scenario.

    Consider:
    What's the niche?
    What is the product?
    Do you already have a buyers' list? or only a freebie list?
    Are you using affiliates?

    I've released products to my own list at $7, but then increased the price when I launched to affiliates (at 100% commission), just so there was more profit in it for them.

    Most affiliates know that the lower price is designed primarily to build your list, and would rather make more commission from every new buyer they add to your list. Find a way to accomplish that, or they'll promote someone else's offer instead

    Front end pricing with an upsell is only one selling technique.
    Higher priced products can also be sold with NO upsell. Instead, you might have a payment plan as an "exit offer".

    A buyers list that consists of only $7 buyers, is a $7 buyers list.
    Great for upsells <$50, but if you are ultimately trying to sell a $300 product on the backend, a $7 buyers list is about as effective as a freebie list.
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