So here I am.
A few months ago I finished reading a book by Stephen Covey - called the 7 Habits of Highly Effective People.
And one of the habits inside the book was 'Seek first to understand, then to be understood'.
And I believe this concept is so, so, so POWERFUL in business.
You always want to seek to understand your prospects problems first, how you can be of service to them, how you can GIVE value to them FIRST.
Then the money (or whatever it is that you need) - will come second. It is the bi-product of giving.
This is the law of reciprocity.
But what a lot of people are doing these days - is they're in it for a 'quick fix' - to make as much money as possible, in as little time as possible WITHOUT giving any real value to the marketplace.
I used to be like this. I was so excited about this whole 'internet thing' that I jumped straight on to eBay and started selling anything I could to make money.
It's great - but if you want to be in this long term - you HAVE TO provide value in everything that you do.
Your products, your customer service, your business relationships, everything.
Because at the end of the day, we're all human - we all have goals, aspirations, dreams and ideals for ourselves that we work for every single day.
Put yourself in your prospects shoes, put yourself in your business partners minds - how would you like to be treated if you were them?
Treat them like a friend, assume familiarity, and talk to them as if you've known them for years.
And you'll build rapport instantly with them.
Be genuine. Be you.
Give FIRST. Receive SECOND.