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Advice on Plan

by rpat451
6 replies
Hello all,

I'm new to internet marketing, and I'm trying to focus my attention, for now, on one strategy. Would anyone be willing to give me some feedback and answer a few questions?

I teach a high school elective course. It is a relatively common course, but one that has minimal resources in terms of lesson plans, grading rubrics, etc. I'd like to start selling some of my plans, but would like to avoid sites like Teachers Pay Teachers. Here's my plan for now (based on my limited knowledge of internet marketing), but I would love advice. I appreciate any and all help, and look forward to contributing to this forum!

1. Get a domain
2. Install WordPress
3. Post some free resources in different categories (Prezis, graphic organizers, etc.)
4. Create 10 lesson plans (with resources like PowerPoints, etc.) to give away in exchange for email
5. Create an offer that would allow teachers to purchase other lesson plans. I'm thinking of offering a few different "packages." Each package would include a number of lesson plans, handouts, PowerPoints, etc.
6. In terms of generating traffic, I'd probably begin with sharing my site with other teachers I know. Then I'd probably use Facebook, Twitter, Pinterest, etc. I know some basics about SEO, but definitely need to learn more.

My plan is not to replace my job, but just to make some side money (a couple hundred bucks a month would be ideal). I'd like to not spend a ton of money upfront if possible. I'm definitely willing to put in the work, as I do already with creating lessons and writing.



Ryan
#advice #plan
  • Profile picture of the author NutraCash
    Make sure to only give out the lessons every day, week, or whatever. Not all at once. Keep them re-billing. Also, you could market this to people who home school.
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    • Profile picture of the author Michael Shook
      Your plan sounds pretty good. Simple, doable, not overwhelming. Teachers Pay Teachers is the big dog in this market, you will need to overcome their market advantage by offering something unique that people would pay for. That cannot be gotten at TPT.

      It sound slike you will need to be spending a lot of time promoting your site, perhaps if you started with a single set of lesson plans that was knock your socks off fantastic, and spent a majority of your time making your site well known, that might get you some customers quickly.
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  • Profile picture of the author Brent Stangel
    Looks like a pretty decent plan to me. I can't see a whole lot wrong with it as long as you know your target market and where they hang out online.
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  • Profile picture of the author Mr Lim
    Your plan sounds okay to me

    I remember I read it somewhere that every visitors that first visited your site are consider cold traffic.
    There, you will need to warm up your visitors by giving interesting content, buy their trust, collect them in first, then sell them.

    Did you plan to work on a facebook page for that too?
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  • Profile picture of the author EliteIM
    As everyone else mentioned above, the plan looks solid. Focus more on Social Media Marketing is what I would recommend - and also Linkedin if most of your colleagues are on it. Good luck
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    • Profile picture of the author rpat451
      Thanks for all of the tips and advice.
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