Critique My Business Name

25 replies
I'm starting a freelance web design business on my own, and the name I came up with is "Rocketflair" or "Rocket Flair". I'd like to hear your guys' thoughts; can I roll with it or should I consider changing it?
#business #critique
  • Profile picture of the author SaeedKhan
    I think the name is quite catchy, what you would want to do is create a "brand" as you build your business so that overtime, when people think of "web design" they think of "Rocket Flair". Example: when I think of burgers, I think mcdonalds, burgers. etc:-)
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  • Profile picture of the author Tom Addams
    Impossible to answer, I'm afraid. It depends on your target audience.

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  • Profile picture of the author Jeff Burritt
    Do you have the domain RocketFlair.com ?
    What about common misspellings like RocketFlare.com ?

    Also, might make the actual biz name Rocket Flair Designs, LLC or something similar.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Jeff Burritt View Post

      What about common misspellings like RocketFlare.com ?
      I think Jeff makes a very good point, here.

      Given the natural affinity/commonality between "rockets" and "flares", I think it would be wise to be very aware of the potential for instinctive misspellings and misunderstandings, here.

      I don't suggest that should rule it out, of course, but it's certainly rather a striking issue with regard to the word-combination proposed?

      .
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    • Profile picture of the author Skyldust
      Originally Posted by Jeff Burritt View Post

      Do you have the domain RocketFlair.com ?
      What about common misspellings like RocketFlare.com ?

      Also, might make the actual biz name Rocket Flair Designs, LLC or something similar.
      Yes, that's actually my domain.

      I have considered the possible "flare" misspelling, but judged that it wouldn't be that big of a problem.

      To be honest, "Rocket Flair" wasn't my first choice; it's just that all the other names were taken, xD.

      I'm still debating whether it's an appropriate name. I'm very pedantic when it comes to names, and I'd hate needing to change it down the road.
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      • Profile picture of the author Phil Wilkinson
        Originally Posted by Skyldust View Post

        Yes, that's actually my domain.

        I have considered the possible "flare" misspelling, but judged that it wouldn't be that big of a problem.

        To be honest, "Rocket Flair" wasn't my first choice; it's just that all the other names were taken, xD.

        I'm still debating whether it's an appropriate name. I'm very pedantic when it comes to names, and I'd hate needing to change it down the road.
        Nothing wrong with being pedantic...
        I think it's all about the branding.
        I doubt that, at first, many people knew what Amazon was about...or Google...or Apple.
        Pick the name you like the sound of the best and brand it.
        About misspelling it...flair/flare...who cares?
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  • Profile picture of the author AdsWorkshop
    Are you selling rockets?

    Jokes aside I don't think it's going to matter a whole lot. You could keep it super simple and just go "Your Name Websites". That way you can gain some exposure a bit quicker.
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  • Profile picture of the author Big Al
    It's a bit of a tangent but I heard someone talk about naming products the other day who said the name isn't as important as the hook.

    I know it's a freelance business but, hey, might be something to consider if you offer something unique or different.
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  • Profile picture of the author Zak L.
    Yeah you want to take in to account misspellings on the name.

    Because I immediately thought it might have been spelt 'Rocket Flare'.

    Make it as easy as possible for your clients to find you - because if they make the mistake I just did, they might end up going with another web designer due to the fact they don't know the correct spelling.
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    • Profile picture of the author agmccall
      You need to make sure that you brand that name to you. What I mean is it is meaningless to me right now. But if your business becomes synonymous with your business name "Rocket Flair" Then you chose the right name

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  • Profile picture of the author mrgoe
    Sounds like a brandable term, good luck.. The name is there, the way in which you make your business, that`s what matters now
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  • Profile picture of the author bosanci28
    Sound really good and catchy.
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    • Profile picture of the author Brett Hitchcock
      The name is great man.

      It all depends on how you position yourself in the market and what your market is...truthfully you could choose almost any name if you are getting the exact message your customers need to hear out to them.

      I would spend time studying your competitors and making your message (solution) as unique to the market as possible.

      Also make your solution provable and an easy one to implement.
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  • Profile picture of the author Afiqfikri Daud
    Originally Posted by Skyldust View Post

    I'm starting a freelance web design business on my own, and the name I came up with is "Rocketflair" or "Rocket Flair". I'd like to hear your guys' thoughts; can I roll with it or should I consider changing it?
    I think it is okay to have Rocket Flair.

    However please consider the misspelling issues. You need to have a very strong marketing so that once people hear it, people will know that it is spelled that way.

    For example (in other perspective), some websites use a digit number in domain names, regardless the fact that people might spell the numbers.
    - 9to5mac.com and 9gag.com, yet people still type the real address instead of ninegag.com
    - try to search "nine to five mac" or "nine gag" on google, 1st result is the official website.
    *well at least you can this in other perspective

    How you promote the website?
    - verbally? if not, I think the misspell issue can be neglected a little bit
    - seo? - if so, you need to rank for the "rocket flare" keyword terms too. Easy way is to run adwords ads for the keyword.
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  • Profile picture of the author iamkevin
    Sound good. Really catchy and easy to remember
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  • Profile picture of the author Skyldust
    After some consideration, I'm thinking "Rocketmode", to omit the possible "flare" misspelling. Thoughts?
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    • Profile picture of the author nitro37
      hmm....Try to combine the last word with something positive that will help stick in their mind and convey hey if I go with this brand it's going to be great. For example, RocketCool,etc.
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    • Profile picture of the author Afiqfikri Daud
      Originally Posted by Skyldust View Post

      After some consideration, I'm thinking "Rocketmode", to omit the possible "flare" misspelling. Thoughts?
      Yes, it sounds okay to me.
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  • Profile picture of the author adetunji
    Rocketcool will do well man

    Cheers!!!!
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  • Profile picture of the author ralchevd
    Originally Posted by Skyldust View Post

    I'm starting a freelance web design business on my own, and the name I came up with is "Rocketflair" or "Rocket Flair". I'd like to hear your guys' thoughts; can I roll with it or should I consider changing it?
    Only concern, like Jeff said, it may lead to a misspelling. My opinion is that the business name should represent the style of the brand. In my case it is something symbolic and has a story behind it.

    If you feel the brand name unique enought, and if it makes a good sense - go for it. Clients rarely care.

    Originally Posted by SaeedKhan View Post

    Example: when I think of burgers, I think mcdonalds, burgers. etc:-)
    Mcdonalds has nothing to do with burgers.
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  • Profile picture of the author Terrance01
    Love it...go buy the domain name.
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  • Profile picture of the author AdwordsMogul
    Honestly, I know this is not what you want to hear, but I think you should focus on more important things. Because regardless of which one you choose, you still have to get customers.

    And at this point, it neither name is really going to make much of a difference.
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    • Profile picture of the author discrat
      In the past I 'OCDed' this subject many times. Make a decision and move on.

      I think Rocket Flair is good. grab the other spelling if it is available.

      If not move forward with that.


      Robert Andrew
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  • Profile picture of the author Mathiesen
    If you want to spread your business in all over the world then the name is okay. But if you have any specific country target then you should try something else.
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