Cheeky Shortcut for Spying on YOUR Competitors
If you want to see where your competition is getting there traffic from simply visit a website called Simliar Web Dot Com www.similiarweb.com
PLEASE NOTE THIS IS NOT AN AFFILIATE LINK ( I AM NOT A DORK) NEITHER AM I AFFILIATED WITH THIS SITE IN ANYWAY ... JUST WANT TO SHARE SOME LOVE UP IN HERE

On the Similiar Web homepage you can simply enter the web address of your competition and you instantly get all sorts of interesting stats including
How many hits per month
Where traffic is coming from (great way to see where someone is advertising)
Top destination sites (so if the majority of people leaving their site do so via PayPal it would suggest they are making a lot of sales for example).
Plus a whole bunch of other information.
I teach all my clients that as well as understanding your customers you MUST get to know your direct competition.
BernardR