If by small business owners you mean offline, you could try talking to them like they are NOT internet marketers!

Your terminology will offend some small business owners and have others choking on their coffee. 'Blow away your competition - leave them in the dust!' - that has all the credibility of 'We do all the work while you collect all the money'.

If you mean internet marketers I suppose they will lap it up.

In either case, it would be better if you could rehearse what you say in the video so it comes over more fluently and with just a suggestion that you actually believe what you are saying.

Most business people will accept a free trial of anything but you might find that many are simply too busy to take time out to watch a series of videos. Your first survey question could relate to that point. As to a good way to survey them, if they are reasonably local, why not simply call on them and explain what you are doing and see if they will spare you a couple of minutes of their time?

It is a very demanding niche without any doubt. Your problem is with the promotion. In this time of economy there are lot of entrepreneurs out there looking for opportunities to invest. Find a way to reach your market segment. Spread the word about your site.
good luck.

thx for the input; I got a lot of work to do; just needed to get something up this week; I'll rework my strategies into something more turn-key and less "IM"

would something like this work for newbie web designers? maybe I can make this work for them and design another system for small business owners that's much simpler and turnkey

I'm guessing you are asking about getting feedback once someone has seen your free video. If so, the easiest way is to simply ask them. Put your survey form on the same page as your video and ask them to fill it out. If you've given them truly valuable information with no strings, reciprocity should get you a high percentage of viewers answering your survey. Make it anonymous, and you'll get more honest feedback.

Others have pretty well covered the problems with the video itself. I'd add some supplemental lighting so that half of your face isn't in shadows due to the bright light from the window.

Lose the baseball cap and t-shirt. As others have said, you don't need a suit and tie, but a fresh haircut and an obviously high-quality golf shirt - basic 'business casual' - will give you a better image.

Whatever market you do decide to go after, you might think of adopting a uniform of sorts. For example, Jim Edwards has branded himself by wearing the same bright red Hawaiian shirt in his videos and other products.

I have one client from the states that i do a lot of work for. She is very successful offline and has won several awards for her marketing. She doesnt understand online marketing at all and instead of learning it would rather have it all delivered to her on a plate. She has no desire to learn it she just wants results.

If your working with offline marketers do it for them or concentrate helping out the online marketers as they both completely different in many ways.

kind regards


sam
X

I am doing the same thing as you. All I have left to do is create and upload my video to my site.

Looks like you are using the Micro-Continuity model. That is what I am using.

Shoot me a PM if you want and we can discuss this more, maybe help each other out.