16 replies
Hosted Sales page VS WSO

I've always been very curious as to why some people within WarriorPlus self host their sales page as opposed to posting a WSO thread. I can see the pros and cons of each, but would like to hear from product creators as to why they choose to self host with WarriorPlus when you can take advantage of the cheap, targeted traffic from a WSO?


Here are my thoughts on the PROS of each...


WSO

- Instant traffic source = sales

- Bumps = more traffic = sales

- More "live" customer feedback from threads = increased credibility of product

- Sales copy can be a lot shorter, yet still produce a great ROI

- easier to sell lower priced products which can = quicker buyer list

- All in all, much quicker to setup and produce quick income



HOSTED SALES PAGE

- Split testing as well as analytics can be measured

- optins can be utilized on page

- additional scripts like exit pops, dynamic pops, countdown timers, etc can be utilized.

- Can use retargeting pixels to re-market your product

- More professional look and feel compared to being hosted within a forum

- Pre-launch pages can be fully utilized to build "buzz" and also collect more JVs

- All in all, more time is involved, yet more income can be generated over the long run, along with MUCH more insight into your analytics and split testing results.



Here are my thoughts on the CONS of each...


WSO

- can't use a pre-launch page to build "buzz"

- can't track anything or split test

- can't use scripts

- can't use retargeting pixels to remarket


HOSTED SALES PAGE

- traffic is completely reliant upon your affiliates, JVs, as well as your own marketing prowess. No push button targeted traffic like WSO.

- no additional "live" testimonials can be added which can be verified easily

- more time is spent developing sales pages



AFTER THOUGHTS

I've utilized the strengths of both affiliate platforms (JVzoo and Warriorplus) and intend on using one platform for my next product launch as to not spread out sales over 2 platforms, thus having a better chance at WSO of the Day or JVzoo Top Product Picks.

ON the other hand......

By using WSO first, I could gain quick insight (as well as income) into how well the sales page and product is going to do before a self hosted sales page is built for JVzoo. As a byproduct, I will also be able to accumulate an affiliate base easily (without head hunting) and a buyers list, that I can utilize within the next step below.

With sales and insight obtained from the WSO launch (including several bumps), I can launch a more robust version of the product with a few more "bells and whistles" and re-market it to the JVzoo crowd. This would also entail constructing a more complex and professional sales page to boot.

I'd love to hear feedback from other product creators, especially ones who have actually tried this system with success or failure.


MAIN QUESTION:
Why would someone choose to self host their sales page within WarriorPlus when you can take advantage of the cheap, targeted traffic from a WSO? (sorry in advance for the runaround)
#pages #sales #wso
  • Profile picture of the author jamescanz
    Originally Posted by grafx77 View Post

    Here are my thoughts on the CONS of each...


    WSO

    - can't use a pre-launch page to build "buzz"

    - can't use retargeting pixels to remarket
    Didn't want you to miss out on any extra benefits...

    But you can do each of those.

    With the first, you can simply put the sales letter without the buy now buttons...

    Or put some part of the sales letter (while people leave some reviews below)

    And for retargeting, I use leadlock which allows you to place a cookie when the person clicks on the link.

    So you put the retargeting link which goes to the sales letter in W+ or JVZoo
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    • Profile picture of the author grafx77
      Originally Posted by jamescanz View Post

      Didn't want you to miss out on any extra benefits...

      But you can do each of those.

      With the first, you can simply put the sales letter without the buy now buttons...

      Or put some part of the sales letter (while people leave some reviews below)

      And for retargeting, I use leadlock which allows you to place a cookie when the person clicks on the link.

      So you put the retargeting link which goes to the sales letter in W+ or JVZoo
      Thanks for the additions, however with the first addition, why would you pay $20 without a buy button? It would need to be seen.

      I suppose you can always do a prelaunch page on your server and then point to your WSO upon launch day.

      Regarding #2 - Thanks for the resource. I'll have to read more about Leadlock, however the problem is still there. Sure you can always retarget when the visitor clicks through, however you can't retarget when the individual views your salespage within WSO, so it's still a con. Most want to retarget visitors who visit their sales page.

      Thank you for your input though!

      Originally Posted by agmccall View Post

      A sales page sells a product,
      A WSO (Warrior Special Offer) is a product
      A WSO is a sales page

      I don't get the question

      al
      Oh lord....ok well if you want to be extremely literal, then yes, they both sell products, but the "point" of the discussion is between self hosted sales pages vs WSO. Sorry for not including "self hosted" in there, however if you read the full post, you would understand what was asked. Sometimes you can't spell everything out for everyone.

      Here, let's be a little more clear....why would someone choose one over the other?

      Note: Added "Hosted" to the original thread.
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  • Profile picture of the author agmccall
    A sales page sells a product,
    A WSO (Warrior Special Offer) is a product
    A WSO is a sales page

    I don't get the question

    al
    Signature

    Broken promises don't upset me. I just think, why did they believe me?
    ~Jack Handey~

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  • Profile picture of the author Carlos Stratton
    I think both of them are good and useful for nice income. WSO is quick and short in some cases. But self hosted without posting it in WF is also a great option.
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  • Profile picture of the author trevord92
    I've moved from WSO hosted to self hosted for my last few offers, so have quite a few other marketers.

    People used to post early bird threads in the WSO section but I've not seen any recently so I'm guessing they are less effective (never tried it myself)

    I think at least part of the answer is that a very large amount of the traffic in the WSO section seems to be driven by affiliates. So people are visiting one page rather than doing the online equivalent of browsing in a shop.

    For me, the listing fee used to get enough extra traffic to justify the cost, on recent launches it's barely generated a sale.

    Look at the successful launches on Warrior Plus and JVZoo and you'll soon see that a lot of them are now self hosted including maybe half the ones that get WSO of the Day.

    Markets change.
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    • Profile picture of the author grafx77
      Originally Posted by trevord92 View Post

      I've moved from WSO hosted to self hosted for my last few offers, so have quite a few other marketers.

      People used to post early bird threads in the WSO section but I've not seen any recently so I'm guessing they are less effective (never tried it myself)

      I think at least part of the answer is that a very large amount of the traffic in the WSO section seems to be driven by affiliates. So people are visiting one page rather than doing the online equivalent of browsing in a shop.

      For me, the listing fee used to get enough extra traffic to justify the cost, on recent launches it's barely generated a sale.

      Look at the successful launches on Warrior Plus and JVZoo and you'll soon see that a lot of them are now self hosted including maybe half the ones that get WSO of the Day.

      Markets change.
      Great feedback Trevor. Just what I was looking for.....feedback from a seller who has monitored the changes.

      BTW, great comment about the "early bird" special as well. I've never considered that, but may give it a try on my next launch for the sake of trying.
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      • Profile picture of the author trevord92
        Originally Posted by grafx77 View Post

        Great feedback Trevor. Just what I was looking for.....feedback from a seller who has monitored the changes.

        BTW, great comment about the "early bird" special as well. I've never considered that, but may give it a try on my next launch for the sake of trying.
        I know a few vendors who've used the early bird special to get the initial boost of sales.

        Monitor your inbox and check Warrior Plus/JVZoo stats to see which approaches turn into actual sales - you won't get the whole picture as you don't know what's been going on behind the scenes but it will help.

        Some are definitely using retargeting pixels to boost response.

        And I've seen a few on JVZoo where there's a coupon code which will help sales. Plus JVZoo often offer a discount for anyone who shares their potential purchase - spreads the word.
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  • Profile picture of the author Mark Tandan
    Another reason some consider self hosted is to avoid potential negative comments or worse trolls that show up on regular sales threads.

    Some posts can be annoying and time consuming. On the other hand, if your product generates a lot of positive buzz by using the standard sales thread format you can actually benefit from the comments.
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  • Profile picture of the author JensSteyaert
    I think the main reason is that people use self-hosted pages to get their EPC as high as possible as they send to their own list first. Then the high EPC's will attract other affiliates and they get more (easy) sales...
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  • Profile picture of the author Jeff Burritt
    I think a lot of the traffic for self-hosted pages is coming from promoting the launch on jv affiliate sites. There are several of these which have spun off from the forum. And are filled with mostly former WF sellers. A couple examples off the top of my head are Kenster, Chris Munch, Mike Filsaime.
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  • Profile picture of the author Dave d
    One of the biggest reasons to have a self hosted page is if you want to flip your product for quick cash you will have a ton of stats on the domain. Thats is really.
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    • Profile picture of the author grafx77
      Originally Posted by Dave d View Post

      One of the biggest reasons to have a self hosted page is if you want to flip your product for quick cash you will have a ton of stats on the domain. Thats is really.
      Great point Dave!! This is yet another incredible benefit to having a self hosted sales page!

      Once sales die off, you can always sell the entire site and system on Flippa for quick income to channel into your next product launch! This in itself is worth the setup.
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  • Profile picture of the author Sid Hale
    Originally Posted by grafx77 View Post

    Hosted Sales page VS WSO

    I've always been very curious as to why some people within WarriorPlus self host their sales page as opposed to posting a WSO thread. I can see the pros and cons of each, but would like to hear from product creators as to why they choose to self host with WarriorPlus when you can take advantage of the cheap, targeted traffic from a WSO?
    Quite simply...
    "cheap traffic" may not include your target audience (and I'm not talking about the cost of the traffic here).

    The WSO forum is a marketplace. Yes, it's a very visible marketplace for the IM market but a large percentage of its visitors is looking for a "deal".

    It's very much like the difference between a list of "freebie seekers" and a list of buyers. I would submit that there is also a big difference between a $7 buyers list, and a $50 buyers list.

    For many reasons, I think that the WSO is no longer the right advertising medium for anything other than low-end products.

    Potential buyers in the Warrior Forum are just as likely to be on some affiliate's list, and can therefore be sent to a self-hosted page just as easily as they can be sent to a thread in the WSO section.
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    Sid Hale
    Coming Soon... Rapid Action Profits (Pro)

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  • Profile picture of the author Osman Safdar
    Is it possible to use a self-hosted sales page and WSO at the same time... without creating separate listing on Warrior Plus?
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  • Profile picture of the author trevord92
    From memory you can use the same buy button code on both.

    Check with Warrior Plus support - they're the experts!
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