I've been reading about bum marketing here, and it seems most of you think it's better to link from an article to a landing page rather than straight to the sales page. However, I haven't seen much explanation as to WHY that's a better idea. Does a landing page build up the viewers interest more? Get them all excited to buy something? From the sales pages I've looked at, it seems most of those already do a good job of that, so why make the viewer have to look at something extra?
I'm totally willing to put in the work to create a landing page, so I'm not asking this because I want to be "lazy". Just hoping to gain some understanding so that when I do get to work I can work smart! Thanks for the input everyone.