The thing is I know there's a delicate balance to strike between giving away too much or too little of the right information. I also know the main goal of this incentive is to prove your knowledge of the niche, showcase a bit of your personality and likability and to basically presell them on receiving your future email messages and offers.
My question then is, how much information does it really take? And my more specific question is, what's your sweet spot?
A curious mind wants to know.