How To Keep Somebodys Attention

15 years ago

Originally Posted by ChadMarano

I know we live in a world where we all seem to have short attention spans. Trying to market to people for more than a few seconds is quiet a chore. When I started making video's they were coming out to be close to 4 minutes. Then I started to realize that people were only interested in the first 5-8 seconds. Thats about all the time you get to make that critical point on how you can solve their problems.

Sorry.. I stopped reading at 5 words.. {yawn} I'm sleepy....

Good point really... there must be a way to track that. Capturing attention is what its all about.

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Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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Scott Murdaugh

15 years ago

That's why there's a whole art/science devoted to copywriting...

The FIRST thing you have to sell people on is why the hell they should waste their time reading/watching whatever it is you have to say.

It's not easy to do... My best advice, don't be boring.

-Scott

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sega001

15 years ago

Yeah. Another great way is start by asking a compelling question. . . that makes them think so you can hook their attention

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Jeff Henshaw 15 years ago

Sorry if I'm detracting from the thread but an attention grabber when I was younger went something like this:

"What do you get when you have a little green ball in your right hand and a little green ball in your left hand" ...

"The undivided attention of a Leprechaun".

(Irish Warriors - Did this Welshman spell Leprechaun correctly?).

I hope that this helps - but I would not recommend putting it into practice with your off line clients

Regards,
Jeff.
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artwebster

15 years ago

The first 5 - 8 seconds of most videos is enough to convince people they don't want to hear or watch any more. I have given some videos a chance and been bored to tears by some voice trying to convince me that it really was a good voice to listen to and that it had some really good ideas after struggling blah blah blah blah.

Even worse are the videos that take more than two minutes to introduce the person who is then going to take two minutes to introduce himself and then take ten minutes to talk about what his video is going to be about and then take twenty minutes to say nothing new and then take two minutes to tell you that you should really sign up below to get even more videos.

We don't live in a world where we all have short attention spans - we live in a world where the skill of holding someones attention no longer exists.

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Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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Katie Rich

15 years ago

As well as long videos, huge salespages bore me to tears. I have just had 4 sales emails this morning and when I clicked on the (beautifully designed) salespages and saw how long they were, I just skim read them. Long long lists of testimonials, paypal earnings, free extras, and additional bumf. What I want to see is what does it do and how much. The shorter and more to the point the website, the more tine I spend checking the offer.

Perhaps that's just me being pissy, how do others feel?

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John Taylor

15 years ago

Watch TV ads.. see how they get their message
across in a short period of time. Pay attention
to movie trailers and analyse what they do to
arouse your interest

There's no reason why AIDA shouldn't apply to
a video in the same way that it applies to sales
copy.

John

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KPKP

15 years ago

Infomercials have always amazed me at how they can keep your attention... check those out too and try to mimic their techniques in a shorter version.

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mavischan

15 years ago

Originally Posted by ChadMarano

I know we live in a world where we all seem to have short attention spans. Trying to market to people for more than a few seconds is quiet a chore. When I started making video's they were coming out to be close to 4 minutes. Then I started to realize that people were only interested in the first 5-8 seconds. Thats about all the time you get to make that critical point on how you can solve their problems.

I am practicing meditation myself, very good result. more focus on important thing, in this way also help me work less and gain more( coz i can now identify thing that matter and only spend time to work on things that matter )

check this out:Sahaja Yoga Meditation and Self Realization

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mavischan 15 years ago

oops, another thing, I would also recommend you to read this
book by Richard Koch -"the 80/20 principle: the secret to success by achieving more with less"
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loserooi

Banned 15 years ago

[DELETED]

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Kevin Riley 15 years ago

In my 20s I did some in-home sales. The best way to get full attention was to first ask for a glass of water. For some reason, when you're holding their glass in your hand you have a much higher percentage of their attention.

OK, online this is a bit more difficult. "Excuse me. Could I have your Internet connection for a few minutes?"
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Kevin Riley, long-time Warrior living in Osaka, Japan
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Paul Hancox

15 years ago

I nearly fell off my chair and snapped my spine when I discovered the following golden rule, which I wrote about in this blog post about Copy Length, The Golden Rule... it's this:

People will read any amount of words on a web page, as long as it is interesting to them.

To do that, keep it Relevant, keep it Fascinating, keep it Entertaining.

Some Internet Marketing videos still have a long way to go before they "get it".

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corvetteking

15 years ago

GIMMICKS AND TRICKS BORE PEOPLE . They want to see tragedy and sex. Godaddy sells a million websites a day thru commercials. Next time you see one pay attention . Women in bikinis. There is NO mention of websites in any of their commercials . Funny works well also and sharp crisp info. I sell Corvette's online and good at it. kind of tricky selling a 100k car without ever seeing the customer .

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