I'm fairly new to this world but I've done a fair bit of research to date.
Our non-profit website is nearing completion and we're interested in ways to use it to make revenue - revenue that reinvests in the site or given as cash donations to our small (but growing) charity network. I would like to know, what form(s) of revenue generation would you use if you were is?
To give you some context - our site for arguments sake hosts user-uploaded pictures of inspirational scenes (it's not this, but quite similar). Users on the site then vote on the best pictures and the best ones receive the cash/awareness for the charity they desire.
My immediate thinking is that we could use PPC/CPM with a banner here and there on each of the site's pages. I realise that any form on advertising has to be carefully considered with us being a not-for-profit.
We have made contact with a few select organisations about direct banner advertising and selling their merchandise on our site - with our profit margins being donated to charities each month.
Aside from these ideas, we're at a lose end. I should add that our users typically see us on Facebook, Instagram, Twitter and our site today. There is no physical site for us.
Any advice will be hugely appreciated by the time and I.