Monetizing a not-for-profit / charity site

2 replies
Hi all,

I'm fairly new to this world but I've done a fair bit of research to date.

Our non-profit website is nearing completion and we're interested in ways to use it to make revenue - revenue that reinvests in the site or given as cash donations to our small (but growing) charity network. I would like to know, what form(s) of revenue generation would you use if you were is?

To give you some context - our site for arguments sake hosts user-uploaded pictures of inspirational scenes (it's not this, but quite similar). Users on the site then vote on the best pictures and the best ones receive the cash/awareness for the charity they desire.

My immediate thinking is that we could use PPC/CPM with a banner here and there on each of the site's pages. I realise that any form on advertising has to be carefully considered with us being a not-for-profit.

We have made contact with a few select organisations about direct banner advertising and selling their merchandise on our site - with our profit margins being donated to charities each month.

Aside from these ideas, we're at a lose end. I should add that our users typically see us on Facebook, Instagram, Twitter and our site today. There is no physical site for us.

Any advice will be hugely appreciated by the time and I.

Thank you

#charity #monetizing #notforprofit #site
  • Profile picture of the author Steve B
    IMO, the best way to monetize a charity site is to get corporate sponsors. The problem most all charities face is the fact that they don't have a wide enough following and it is difficult for them to drive traffic to their web site.

    You overcome those challenges by working your tail off to enlist businesses in a related field to help you "get the ball rolling."

    Once you have some traction, especially with a large business (or several is even better) as your sponsor, then you feed off the social and viral traffic that their employees, clients, and business partners can generate for you.

    Banners on random sites is a very non-targeted and hugely inefficient method of spending your promotion money.


    Steve Browne, online business strategies, tips, guidance, and resources

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  • Profile picture of the author ronrule
    Can 501(c)(3)'s in your state legally hold raffles (not all states can).

    The National Corvette Museum gets very little of its funding from donations, they get it from raffles. You'd be surprised how profitable this really is. They raffle off a new Corvette every week via $100 raffle tickets. They sell 2,015 tickets every week - that's $200K collected for a $55k car.

    Next week's raffle is a $300 ticket and they're limiting the number to 1,000 - they'll probably sell at least 700 tickets, bringing them $210k-$300k for the same $55k car.

    Non Profits are a big business when you do it right... they're actually more than 10% of the entire US economy right now.
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