I'm still trying to come up with a strategy for turning years of experience in a tiny niche, and volumes of minutiae, into a set of DVDs that could take me two years to finish. It will be written in chapters which focus on key steps. I'm at work on Chapter One presently, and I know I have to at least finish it if I want to do a market test. I'd like to sell it by the chapter, of course, and start making money now. But...
Am I going to anger customers with a product they can't buy "all at once"? The chapters are useful alone, but they're not the entire solution. I would love to eventually offer the whole manual at a discount to buying it singly in chapters, but to do that the whole thing needs to be done--no money for a "long" time.
How would you go about it?
#market #product #voluminous
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