How to promote an affiliate site in 2015?

47 replies
Hi,

How would you promote an affiliate site in 2015?

I used to run a bunch of affiliate sites before the Panda and Penguin algorithms appeared and nowadays I find it VERY HARD to get anywhere in the SERPs.

I do guest posts, try to stimulate SM activity, but with very little success.

Basically my sites would have to deliver leads, sales through CPA, PPC ads.

Nothing seems to move or I find myself in the sandbox or I don't know...

Is anyone out there doing fine with these types of ads, generating a substantial income on a regular basis (PPC, CPA)?

I'm wide open to any good advice. Thanks in advance!
#2015 #affiliate #promote #site
  • Profile picture of the author Tom Addams
    Think social.

    Something very big is coming in the social sphere. Game changer big.

    GRM
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    • Profile picture of the author Ariah
      Originally Posted by Get Rich Methods View Post

      Think social.

      Something very big is coming in the social sphere. Game changer big.

      GRM
      Care to expand on that?
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    • Profile picture of the author shipwrecked
      Originally Posted by Get Rich Methods View Post

      Think social.

      Something very big is coming in the social sphere. Game changer big.

      GRM
      Because?

      Be more specific: what is about to happen, are there any signs?
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    • Originally Posted by Tom Addams View Post

      Think social.

      Something very big is coming in the social sphere. Game changer big.

      GRM
      Tom, could you elaborate on that, please?
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      • Profile picture of the author celente
        Originally Posted by AffiliatePrograms View Post

        Tom, could you elaborate on that, please?
        Grass Roots Marketing

        and we are already killing it with this, this year, and I am not going to share, as I do not want every man and his dog to know about that. Especially when i am doing $1000 dollar days, in a niche other warriors know about.

        This is going to be effin huge. Especially if you are savvy with marketing, and good at communicating with customers and their wants, needs, desires.
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  • Profile picture of the author NeedBucksNow
    Just started using Bing ads the other day & try to keep everybody updated on my results
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  • Profile picture of the author NeedBucksNow
    Been getting my clicks for about .09 a piece right now, so looks pretty good to me.
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  • Profile picture of the author netrover
    These days you've got to offer very specific, niche information on your blog/ websites in order to get decent traffic. If you're not an expert in that topic, you can forget about it because those who search for this information cannot be fooled by PLR material or generic crap. An example would be a site about plantar fasciitis treatment.

    I would put a lot more focus on generating that specific, niche content instead of SEO. Then, try some Facebook Ads targeted to your market to build you list. You can also try TrueView ads by YouTube; they are currently pretty inexpensive. You goal will be to get the opt ins, then send them great info about twice a week.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by shipwrecked View Post

    How would you promote an affiliate site in 2015?
    The same way I always have done in the past.

    Originally Posted by shipwrecked View Post

    nowadays I find it VERY HARD to get anywhere in the SERPs.
    The Penguin and Panda updates seem, collectively, gradually to have made it easier to rank sites highly through content syndication, because "site relevance" seems to be increasingly rewarded, these days, and "being the site from which initially-indexed content has been extensively syndicated to relevant sites" seems to many people to be increasingly recognized by Google as conferring some sort of "authority status", but search-engine traffic has such low value to me (in terms of opt-in, responsiveness and especially buying potential) that I don't really care anyway.

    If Google de-indexed all my sites tomorrow morning, I think it would take away 20% of my traffic but probably only 2% of my income.

    Originally Posted by shipwrecked View Post

    Is anyone out there doing fine with these types of ads, generating a substantial income on a regular basis (PPC, CPA)?
    I have virtually no CPA experience. I've found PPC pretty profitable at various times (albeit typically not nearly as "scalable" or "passive" as some of its great proponents proclaim!). It certainly compares very favorably, for me, with "organic traffic" but still very unfavorably with the type of pre-targeted, pre-qualified traffic one typically generates from article marketing.

    Not sure if it helps/interests you at all, but this is what I do, and it really does seem gradually to get a little easier and more profitable, year by year.

    Some of the thoughts in this thread may also help you: http://www.warriorforum.com/main-int...ml#post8659398


    .
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    • Profile picture of the author nik0
      Banned
      Originally Posted by Alexa Smith View Post

      The same way I always have done in the past.



      The Penguin and Panda updates seem, collectively, gradually to have made it easier to rank sites highly through content syndication, because "site relevance" seems to be increasingly rewarded, these days, and "being the site from which initially-indexed content has been extensively syndicated to relevant sites" seems to many people to be increasingly recognized by Google as conferring some sort of "authority status", but search-engine traffic has such low value to me (in terms of opt-in, responsiveness and especially buying potential) that I don't really care anyway. .
      Uhmmmm....

      Neil Patel from Quick Sprout did a case study where he showed how his search engine traffic dropped after syndicating it on multiple sites.

      Only after asking the publishers to include a rel=canonical back to his site all went well again.

      Do have to say that the sites he had his content featured on were of a higher authority then his own site (and his own site has plenty of authority on itself though) but yeah can't box up against the BIG guys.

      Maybe it works in your case cause your site has more authority then the others, eg stronger backlink profile and such or maybe you never really tested it properly cause you don't are about organic traffic from Google but only about direct traffic.
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      • Profile picture of the author Vikram73
        Originally Posted by nik0 View Post

        Uhmmmm....
        Maybe it works in your case cause your site has more authority then the others, eg stronger backlink profile and such or maybe you never really tested it properly cause you don't are about organic traffic from Google but only about direct traffic.
        I suspect that article syndication is a bunch of nonsense.

        Take a look at the leaderboards of top CB offers in the health niche and you'll see a group of affiliates doing PPC or email marketing. Reverse engineer what they're doing - not one of them is relying on article syndication (or really SEO for that matter). It's all PPC & email at the very top.

        Unless someone can provide some legitimate case studies on article syndicaiton I would not waste my time with it.

        OTOH, I can look around and see dozens of case studies on PPC and email marketing campaigns and even SEO campaigns returning good ROI.
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  • Profile picture of the author morg2k2
    I think Facebook advertising its probably the best bet as long as you have funnel optimized. The only thing with facebook are some specific niches that are not welcome by facebook, so will be tricky.
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  • Profile picture of the author ElGuapo
    Originally Posted by shipwrecked View Post

    How would you promote an affiliate site in 2015?
    Neatly phrased question.

    In the mid-2000s it was enough to focus on SEO, game the system a bit. Nowadays, I think we're dealing with a more sophisticated class of internet user.

    Think about it. A decade ago, if you had a query, you threw your trust in Google. But today we rely on recommendations we receive from friends, family, followers, and peers. When I started on Twitter a few years ago, I followed perhaps 20 accounts. Today that is closer to 250, thanks to retweets of interesting accounts from my original group.

    I think as a microcosm it represents where we're at as marketers: you have to put out the kind of content/service that earns recommendations/retweets/word-of-mouth. That's why I'd urge against anybody putting up a traditional affiliate site - it may still get some mileage out of shrinking SEO loopholes or whatever, but it's ignoring where the 'net has taken us.

    So: if you have a website you can stand behind, just get involved in your niche community. Contribute substantively and regularly. Fill out your profiles. Memorable avatars. Links placed wherever they are allowed. Engage and respond. Stick at it...
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  • Profile picture of the author Nick Logan
    Same as in 2014, social media. Try Pinterest, Facebook and Google +. Depends on your target group. Maybe Instagram too.
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  • Profile picture of the author Brent Stangel
    Buy advertising space.
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  • Profile picture of the author Spectreoutreach
    Originally Posted by shipwrecked View Post

    Hi,

    How would you promote an affiliate site in 2015?

    I used to run a bunch of affiliate sites before the Panda and Penguin algorithms appeared and nowadays I find it VERY HARD to get anywhere in the SERPs.

    I do guest posts, try to stimulate SM activity, but with very little success.

    Basically my sites would have to deliver leads, sales through CPA, PPC ads.

    Nothing seems to move or I find myself in the sandbox or I don't know...

    Is anyone out there doing fine with these types of ads, generating a substantial income on a regular basis (PPC, CPA)?

    I'm wide open to any good advice. Thanks in advance!
    well , I being using my social media account to earn some pocket money by sharing link on daily basis since I got limited time to spare
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  • Profile picture of the author Afiqfikri Daud
    Well, basically we have two main options :

    Paid Advertising or SEO

    Since OP have a trouble in ranking, why not trying out PPC instead?

    You can try Bing PPC.
    http://www.warriorforum.com/pay-per-...-roi-bing.html
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  • Profile picture of the author enhu
    Interesting contents always attract attention to readers and maybe your page will be shared by users. it always pay to have a well written content and that you can make users do something after reading.
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    can I have a signature?

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  • I think SMO really work 2015.because you can target your niche with SMO.
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  • Profile picture of the author Terrance01
    I recommend you follow Alexa Smith's advice.

    To your success,
    -Terrance
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  • Profile picture of the author himanuzo
    What about forum marketing? It is free method and still converting.
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  • Profile picture of the author emmanuelkigen
    Content Is Still King- Even in 2015

    Build It & They Will Come- build great content and the traffic will come
    & also social media marketing

    you surely need niche content- highly informative articles, 700-1000 words with a highly enticing title and a catchy first paragraph. article to have subsections with subtitles. bulleted and numbered lists also to be found in the article. also, include some wise niche related quotes in your article.

    Remember, most people do not read articles from top to bottom, they simply scan, that is why you article has to be optimized with subsections, bulleted lists and quotes that can easily be grabbed by the reader who is simply scanning.

    this is the kind of content i specialize in producing.

    social media marketing

    using facebook and linkedin is the best way to promote the great content you have created.
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  • Profile picture of the author jeffs89
    I would never depend on SEO for my income.. I would try to learn paid traffic asap.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by jeffs89 View Post

      I would never depend on SEO for my income.
      No, I agree. That's just about the most evanescent, precarious and least responsive kind of traffic there is for affiliate marketing.

      Originally Posted by jeffs89 View Post

      I would try to learn paid traffic asap.
      Well, that's one option, certainly. But more suitable and appropriate for some marketers than for others (depending on their existing skills, capitalization and interests).

      Fortunately, there are also very many other forms of traffic-generation available, which are neither SEO-traffic nor paid traffic: http://www.warriorforum.com/main-int...ffic-tips.html


      .
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  • Profile picture of the author shipwrecked
    Thinking of those alternative traffic sources, but search engine traffic still seems the best source.

    I am trying social media, but that too is hard to achieve without going through the search engines first.

    Basically, I am focusing on Twitter and Facebook. Attracting fans, tweeting and posting Facebook. The traffic is weak, it is not propagating.

    And slowly, people are probably getting sick to read all the "junk" appearing on those platforms.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by shipwrecked View Post

      search engine traffic still seems the best source.
      Please excuse a dissenting voice, but after so many years' experience as an affiliate marketer, in so many entirely different niches, I'm sometimes fascinated by quite how radically others' experiences can differ from my own.

      In income terms, search engine traffic has only about a tenth of the value to me as "average traffic" from my other sources. My (semi-obsessive) testing, tracking and monitoring has actually led me to believe that for affiliate marketing purposes, search engine visitors are barely worth my while. I always suggest to people that they shouldn't put time and effort into trying to attract SEO traffic, for two main reasons: first, it's very precarious and makes your business Google-dependent, and any business that's Google-dependent is no more than one algorithm-change away from a potential accident (or even a potential disaster), as so many Warriors have been finding out over the last year or two, some of them to their very great cost; secondly, for me, search engine traffic, in every single one of my niches, has been uniformly the worst-converting traffic out of everything I've ever tried - search engine visitors to all my websites typically stay the least time, view the fewest pages, opt in the least often and actually buy anything by far the least often. I admit I do get tons of search engine traffic to all my main sites (because high rankings for multiple keywords happen to be a minor side-benefit of the main targeted traffic-generation method I use) but I'd hate to have to make a living just from that traffic. If you have a good look round the forum, you'll also certainly see plenty of other people making their livings as affiliate marketers making exactly this point.

      But if we all had the same experiences, it would be a much less interesting forum.


      .
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  • Profile picture of the author cupcakemonster
    Instead of building an "affiliate" site, why don't you build a site around a topic which also sells affiliate products?
    Write a bunch of articles on topics that people in the niche you're targeting would be interested in and then promote relevant affiliate offers in the text. This seems to work pretty well, even without having to do social promotion.
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  • Profile picture of the author jbsmith
    Having been active in IM for over a decade, what I have found is the following:

    1. I still earn the vast majority from my own products where I get partners/affiliates to help build my customer base - I realize this is not directly affiliate marketing, but once I have customers on my email list and/or customer list, we then market affiliate products to them with very high conversion rate (since they already trust us enough to buy our own products). By far, this converts highest as affiliate marketing strategy

    2. SEO/Content still works (always has been relatively low conversion rates) - the key here is to be highly effective at funneling traffic into very related front-end offers (either give-away's or even low-cost, front-end products - mind-maps, work sheets, reports, mini video trainings, etc...) I have had recent success improving conversions from high traffic blogs to both email subscribers and buyers - more than in the past for sure, but it has taken a LOT of testing and work - I just couldn't ignore the low conversion rates anymore spending most of this year focused on improving these with good success (will continue on this into next year)

    3. FB Ads to specific offers - did *some* of this with positive results this year, actually very pleased with the conversions - you really have to know your numbers here and have a good sales funnel in place to ensure you are not just paying for leads, but that you are converting them into sales for positive ROI. So far we have mainly used FB ads for our own products where ROI is proven, then we can "back-end" affiliate offers to customers with established trust

    4. Social - continue to build on Twitter to the point of seeing some return this year, key here is engaging rather than just tweeting - really not many people are doing this STILL even after everyone has been told this is the key to social. See sales and leads coming through this year, so things are very encouraging, we are on the right track for sure
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  • Profile picture of the author mlmworld
    Originally Posted by shipwrecked View Post

    Hi,

    How would you promote an affiliate site in 2015?
    I use SEO and Solo Ads
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  • Profile picture of the author Nick Jonathan
    Affiliate Marketing requires a lot of promotion. You can promote your product in many ways, especially in 2014/5, now that the technology is more advanced than it was 4-5 years ago.

    For example, you can create your own website (landing page) to promote an affiliate product (e.g. from Clickbank). In order to gain better rankings on search engines (SEO), you will have to take almost every other promotion method into your account.

    What does it mean? It means that you have to use a combination of promotional methods. Those methods will have a great (positive or negative) impact on your ranking wherever it is promoted on. Suppose you have an Fitness affiliate product and the competition is very high for those specific keywords.

    What you can do is try to dominate the market by starting new threads on specific forums, creating videos or paying some other people (e.g. from Fiverr) to create videos about your advertised product (testimonials), ask your friends on Social Media to promote the product website and maybe offer an incentive (bonus).

    However, before you proceed with advertising your affiliate product, you must dedicate a day or two on making a research about the product. In the end of the day you must know what group of people is targeted, where do they usually look for a solution (your product) etc.
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  • Profile picture of the author Pilgrim_Warrior
    Always looking around for an alternative to Google's hegemony thus freeing oneself from the tyranny of SEO in a variable, extremely competitive and unpredictable marketplace. And there are alternatives such as low-cost PPC with Bingads, along with tools developed to do an 'end around' Google but not to game them...completely 'WhiteHat'. These tools exist.

    To live and do business in the Google world is risky at best and fleeting for many who once thought they finally found the secret to Google's capricious and arbitrary nature.

    I mean, don't get me wrong, there is and should be a proper balance to participating in a Google dominated online business world but, to solely do business with them while making and changing the rules on you is like playing roulette. I personally do not know a 'Wizard of Odds' that has conquered Google.

    You gotta realize and do business knowing that there is life after Google.

    That's my soapbox and I hope I gave you enough provocation to look beyond Google. It's a big world online and Google is not the only major player.
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  • Profile picture of the author trell19832002
    Im a little new to affililate marketing but I just put up a site .. can I get a review? How to cure Plantar Fasciitis .. I think making money in 2015 is going to be focused on cpc
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  • Profile picture of the author Stardate
    I do hours of research online, and in order to survive in such a brutally competitive market the trick would be to focus on gaining very targeted traffic. So let's think where would your likely ideal audience be at??? Most likely they would be wanting reviews of the affiliate products your selling. So perhaps look into launching a review website of your affiliate products and scale the heck out of it.
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  • Profile picture of the author Stardate
    I say this in the most sweetest way, lol, but so many people have ideas on which way to promote, but the only real way to know is to just get up and try something!!! If your going to do something you got to give it 120% all of the time, not sometimes and stick to it!
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  • Profile picture of the author hardworker2013
    Try using Facebook Ads, it seems to be very popular with internet marketers in recent times
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  • Profile picture of the author Randall Magwood
    What's wrong with generating a lead and leading them to your affiliate site? Is this not working anymore for people?
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    • Originally Posted by Randall Magwood View Post

      What's wrong with generating a lead and leading them to your affiliate site? Is this not working anymore for people?
      My understanding is that one normally generates "leads" when people first visit your affiliate site and from the affiliate site itself. So pardon me if I'm missing something and may not be fully acquainted with all the various different avenues of affiliate marketing that some here may be using, but how exactly to you first generate a lead before leading them to your site? Isn't this kind of like the chicken and egg question? Or are you talking about something very informal and unstructured with highly uncertain prospects? The way you've put it there you kind of make it sound so simple and straightforward that it would be a no-brainer that people may have simply forgotten about or are not talking about or something.
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    • Profile picture of the author celente
      Originally Posted by Randall Magwood View Post

      What's wrong with generating a lead and leading them to your affiliate site? Is this not working anymore for people?
      Randal hit it on the head yet again, with one sentence.

      Everyone keeps the ball rolling, goes to sleep dreaming WAYYY TOO BIG for themselves and their britches.

      Basically randall spits out the secret for everyone in here. There is no secret, everything is still the same in 2015, with a few twists in social media, which is huge right now, but everyone is out there looking for the next push buttom complete system, where you push a button and the computer spits out money! Bullchit!, this is not true, it takes hard work, dedication and getting LEADS, every day, and more and more leads, to make your business thrive.

      Everyone has their secrets, I agree, but the fastest way to make money online is to build a list of people and offer them stuff. This is how successful businesses have been run since the year 1800. Nothing or the fundamentals have not really chaged.

      Build a LIST, and you will see the benefits pretty fast, I mean lightning speed. I dunno why people keep searching for the holy grail, only to find there is none!!!

      Spend a majority of your DAY, building a list, or getting more leads into your business funnell and watch your profits EXPLODE!

      Say no more!....

      Have a great day.
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  • Profile picture of the author Danny Cutts
    Seo has always been my preferred method but I have been using faceache to drive traffic to my sites and I have to say it's been pretty good...

    Build up the page likes... pages with 10k plus have been the best and I do this using faceache own tools and then just keep scheduling posts up that point to my sites. ..

    Works for me
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  • Profile picture of the author amuro
    Besides the usual backlinking, you might consider social media as well.

    Like Facebook, Pinterest and Youtube.

    For Facebook, you can set up fanpages, groups and even ads related to your niche if you don't mind setting aside at least $5 per day.

    For Pinterest, everything is self-explanatory. You create a board and put up pin posts and images related to your affiliate site.

    And for Youtube, you can create or get someone to create for you videos related to your niche. Ranking Youtube videos is much faster than conventional sites.

    Last but not least there is another social networking site you might want to check out.

    It is called Meetup.com whereby you can either join groups of people meeting up in your local area and talking about a common interest or problem or you can set up one yourself if you can't find any related to your interest.

    You can also check forums and blogs related to your niche just like this one and post valuable content be it posts and blog comments.

    Hope that answers your questions.
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  • Profile picture of the author beiter
    I still believe original content = king
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  • Profile picture of the author jaidevraghu
    So many ways to promote affiliates programs but best and genuine way for same is huge traffic generating websites. You can also promote by pay per click services in google and bing too.
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  • Profile picture of the author WarGun
    Want to promote affiliate links and get paid?????
    Go to warrior plus (nothing to do with warrior forum) it's similar to jvzoo. Learn how to create a WSO and post it in the warrior forum. You will make plenty of money if done right. Need more help just ask me.
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  • Profile picture of the author kdrinky12
    I think Facebook Fan pages are the way to go, you don't even have to sell anything on your page to generate income.
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    • Profile picture of the author Carsten Tiensuu
      Google+ communities, Youtube and Lanyrd would be my best advise if you do not have an email list.
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