This "Sentence" Increased My Sales 28% OMG

by celente

Posted: 16 years ago 30 replies

INTERNET MARKETING

hello warriors and warrioresses..

I had to share this with you today! I want to show you how I increased sales even though my niche is unrelated to things that do well during recessions and I only used 1 sentence near my "pay now" WOW this works like magic fairy dust...i was so amazed...

just goes to show you that you must test, test...then test some more!!

Ok anyway I had the idea that the economy is dud, so people are struggling but probably still want my product right? well I gave them another option to pay...

I put a text like like this "- Times are tough - CLICK HERE " and that takes them to a page with an instant 20 % off...or the option to pay off this month by month. To make it a bit easier.

WHAMMO...as soon as I put this up on my page an increase of about 28.4%. Who would have thought.

Just thought you would like this, it really does work for me. Feel free to test it out yourself.

#28% #increased #omg #page not found #sales #sentence

noah.whitmore 16 years ago

Congrats, just more proof that innovative and creative thinking actually work. That's a good little idea. Playing on the recession is awesome!

-Noah
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- btheiler 16 years ago
  
  Thanks for the tip, I may try this on one of my sites.
  
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- marmo 16 years ago
  
  Originally Posted by noah.whitmore
  
  Congrats, just more proof that innovative and creative thinking actually work. That's a good little idea. Playing on the recession is awesome!
  
  -Noah
  
  you are so right Noah , creative thinking is how I make my cash online and offline.
  
  and props to the OP for the idea and making it work, your setting yourself apart from the pack , gratz.
  
  Thanks
  
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Jon Steel 16 years ago

Thanks for the info.

js
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HarrisonJ 16 years ago

It's all about headlines. The words you choose directly influence your conversion rate. Nice tip.
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Oscar D 16 years ago

WOW, that is really amazing.

Just goes to show how little changes can make all the difference.
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JeremyL 16 years ago

People who keep thinking always end up on top. Nice work!
Jeremy
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Stefan Vee 16 years ago

I have to try that.
Thanks!
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Dally137 16 years ago

People always seems to find a way to fight back. Like the idea. Sometimes the trick is so simple that we never really realize it. Thanks for sharing.
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fragmental 16 years ago

Thanks for the tip. I'll split test it, hopefully I can increase my conversion rates
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Sam Smith 16 years ago

Nice.

Although, sorry to point this out, but if you drop your prices by 20% and increase sales by 28%, that's just an 8% increase?

Or did you start out with a higher price?
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digitalsense 16 years ago

I really like the idea and appreciate this nice contribution. Will surely try it
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sahi 16 years ago

Starting with a higher price and then using this technique would be more suitable instead of dropping the original price as it may raise some eyebrows but again it really depends upon the niche, product and starting price and overall strategy behind it. It is a good idea though and shows the worth of split testing.
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howudoin

16 years ago

You made my day with this one mate.........Just got some ideas I might implement in my WSO's. Really creative thinking can go places and take you along!!

Bhupinder

Thanks
1 reply

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ExRat

16 years ago

Hi Sam,

Although, sorry to point this out, but if you drop your prices by 20% and increase sales by 28%, that's just an 8% increase?

One thing's for sure - your maths are off.

Some things aren't for sure, such as -

Does 'increased sales by 28%' relate to a 28% increase in sales revenue, or increase in number of products sold?

If we use 'products sold' -

Before -

100 sales @ $100 = $10000

After -

Discounted price = $80

Increased sales = 128

128 x $80 = $10240

Which looks like an increase in revenue of 2.4%, as long as we assume no increased cost of production due to increased sales (IE zero product production cost, as in a pdf with sales machine already in place and no added costs such as extra subscriber maintenance costs, cost of aquiring extra traffic etc).

But even that might be wrong. Anyone got a bean counter handy?

This is why conversion rate and the value of the automated back end (once someone is in the funnel) are so crucial. But if your point was 'applauding increased sales via a discount without considering and analysing everything else, is not wise', then I would agree.

Thanks
2 replies

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mikeyman120 16 years ago

Great tip to put that on your homepage by the order button. It kinda reminds me of the exit pops that give you a chat box and offers a discount when you try to leave the site.

Mike
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Trader54

16 years ago

Originally Posted by ExRat

Hi Sam,

One thing's for sure - your maths are off.

Some things aren't for sure, such as -

Does 'increased sales by 28%' relate to a 28% increase in sales revenue, or increase in number of products sold?

If we use 'products sold' -

Before -

100 sales @ $100 = $10000

After -

Discounted price = $80

Increased sales = 128

128 x $80 = $10240

Which looks like an increase in revenue of 2.4%, as long as we assume no increased cost of production due to increased sales (IE zero product production cost, as in a pdf with sales machine already in place and no added costs such as extra subscriber maintenance costs, cost of aquiring extra traffic etc).

But even that might be wrong. Anyone got a bean counter handy?

This is why conversion rate and the value of the automated back end (once someone is in the funnel) are so crucial. But if your point was 'applauding increased sales via a discount without considering and analysing everything else, is not wise', then I would agree.

Nice to see someone is thinking.

With my love for math this is the first thing I do.

The other variable in this is the option to pay monthly. Some that take this option might back out before all the payments are made. If that was the case you could really end up losing money.

[ 1 ] Thanks

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SullyUI 16 years ago

Just goes to show how important it is to test out different sales page text. Test test test
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- Nathan Denton 16 years ago
  
  Originally Posted by Sully Chaudry
  
  Just goes to show how important it is to test out different sales page text. Test test test
  
  Agree with you Sully, testing is so important and small tweeks like single sentences or words can make a huge difference to your overall results.
  
  Thanks
  
  Signature
  
  Online marketing, offline marketing and various other things.
  
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Igor Kheifets 16 years ago

Great Thinking!

Gonna impliment that for sure.

Thanks

Igor
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mediasamurai 16 years ago

Increasing sales during this time is quite tricky. Glad you found a great idea! Congrats!
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Pufferf1sh 16 years ago

Thanks for sharing the tip. I think people in the current climate are still inclined to but but may need a of reassurance. The bug to buy is still kicking but they need a little friendly push.
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Stephen Root

16 years ago

Excellent, thanks

I just love these tested ideas people share. I'm definately going to test how it works in some sites where it fits. Everybody remember to test, test, test and not just blindly put it there because it worked for somebody in the forum

Your milage may very so to speak.

Thanks
2 replies

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Stephen Root

16 years ago

Originally Posted by Onslaught

I know I may come off as an ass but I am not trying to be.

This type of call to action is talked about in most direct marketing
books and courses. When I first read this I was like "you bet it helps"

I was surprised to see how many people have not thought of this.

Go buy some respected books on copywriting or direct marketing to
make sure you are not missing out on other basic stuff. (a book for
$8 on Amazon can really guide you to increasing sales.)

I am with ExRat on the uncertainty on what the 28% is. Again that is
fairly basic marketing knowledge.

I am glad to hear of the increase and I am glad you posted this so I
could touch on this subject.

You don't "come off as an ass" at least to me but you are forgetting the fact that some people are just not made for copywriting. It doesn't matter how many books you read, you may have the knowledge but you suck at using it to create something. But these people might be brilliant in some other field.

These tips are really great for them because they can test those and if they work, maybe get some ideas and test so more.

Luckily I don't have troubles coming up with things to tests but I know a lot of people that are never going to be very good at copywriting.

Thanks

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Steve Sanchez 16 years ago

Did you track the offers individually or as a set. Which had better conversions your 20% off or your payment plan. I'd venture to say the payment plan is what increased your sales. That's why marketers always try to show the lowest possible price to the customer. ONLY 3 PAYMENTS OF $19.99!

Thanks for the post. It's good to be reminded of the millions of things we've forgotten about marketing.
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Earl Smith 16 years ago

That's crazy, it's insane, it... It just might work. Thanks for the tip warrior
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seasoned 16 years ago

Did you have the 20% off or payment plan BEFORE adding the statement? I mean I would think THAT would raise sales ITSELF.

Steve
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dsmpublishing 16 years ago

Thats a great idea glad that it increased your sales.

Kind regards

sam
X
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This "Sentence" Increased My Sales 28% OMG

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