8 replies
I've heard/seen gurus talking about how they test the market and find out ahead of time if the market will buy a particular information product.

Pre-selling it, before it's created. So they don't waste time creating something no one wants.

Does anyone know HOW to do this?
#infoproduct #presell
  • Profile picture of the author 2pat
    Find different owners lists that are targeted to your product, then negotiate some tests
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  • Profile picture of the author askreviewbonus
    Pre-sell needs you to be a good copywriter or good story telling, some use reviewing as well.
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  • Profile picture of the author Mark Hess
    I've always felt that this is one of the things that sounds good on paper, but when you actually go out and try to do it, that's where things become dicey. (make sure the same people telling you to do this, do it themselves, or else it's product creation fodder.)

    There's two main ways some will tell you to "pre-sell" like you're talking about...

    1) Post on a niche related forum and tell them you're creating product XYZ and gauge feedback and interest.

    2) Survey your list/audience.

    The problem with #1 is that chances are your post will be marked as spam in the majority of forums so you won't get very far.

    The issue with #2 (this goes for #1 as well) is that people 'lie'. They don't mean to, it just happens. There's a big difference in asking them about a product and actually getting them to pull out their credit card and buy it when it's complete.

    In the time it takes to go through the 'pre-sell screening' and analysis process, the product could have been done. That's where the market REALLY tells you if your product is a good idea.

    If it flops, either give it away for free to build a list or offer it as a bonus to a paid product (either to a product you're promoting as an affiliate or a product you create in the same niche down the road). Just because people won't pay for it as a standalone doesn't mean they won't devour it if it was free.

    The main thing is, the product is done and it's just one more thing in your arsenal...
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  • Profile picture of the author Raydal
    The way that I've seen this done is to offer a product that is not
    yet completed and capture email addresses for those who want
    to be notified when the product is ready for sale. You may also
    ask (a survey) what they would like ot see covered in the product.

    This "early bird list" would then be the first to get the promotion.
    If you don't build enough interest from this landing page then you
    can abandon the project.

    As mentioned above more people talk about this method than
    actually do it.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author onSubie
    Originally Posted by abundantlife085 View Post

    I've heard/seen gurus talking about how they test the market and find out ahead of time if the market will buy a particular information product.

    Pre-selling it, before it's created. So they don't waste time creating something no one wants.

    Does anyone know HOW to do this?
    That is not preselling.

    Pre-selling is what you do for prospects before they get sent to the sales page that does the selling.

    Pre-selling is different than selling. When you are selling, your goal is to get the prospect to buy.

    When you are pre-selling you want to put the prospect in a 'buying' or 'positive' state of mind so they are more receptive to the sales page.

    Pre-selling can be tricky. If you try too hard and do more "selling" than "pre-selling" you can turn off a prospect and kill a sale before it even reaches the sales page.

    But researching a product in advance to see if it will sell before you promote it is just research, not pre-selling.

    Edit: It appears every reply failed to read the original post....
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  • Profile picture of the author Mark Hess
    Originally Posted by onSubie View Post


    Edit: It appears every reply failed to read the original post....
    No, it's you that failed to get the meaning of the question.

    The OP said this:

    Originally Posted by abundantlife085 View Post

    I've heard/seen gurus talking about how they test the market and find out ahead of time if the market will buy a particular information product.

    Pre-selling it, before it's created. So they don't waste time creating something no one wants.

    Does anyone know HOW to do this?
    They weren't talking about "pre-selling" as an affiliate.

    They were talking about the idea of before you go out and create a product, you should test the market to make sure the product you're creating is viable so you don't waste time creating a product no one wants.

    Your post has nothing to do with the question being asked...
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  • Profile picture of the author paulie123
    My most effective pre-selling technique is to give away the first chapter of an e-book or course I am originating. It usually leads to conversions on launch day.
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