I've just taken on my very first web2.0 consulting job, and the woman I'm working with has asked me to review an advertising offer she got from a local radio station.
The offer is they will run an on air contest to sell her concert tickets (its a music festival thing in NM), and put her links/ads on their website to hers.
They want to charge $1000 flat fee.
Her tickets sell for $35 each.
So, my questions are:
How well (or rather, poorly) do you think concert tickets will convert from a mostly untargeted source like that?
Given the probable crappy conversions, How much traffic/many listeners would the station need have to make thier offer worthwhile?
I'd love to hear a couple opinions/reasons - (so I sound smart )
Thanks so much!