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Internet Marketing + MLM

by DURABLEOILCOM
36 replies
As an Internet Marketer how can you utilize your skill sets to grow your MLM business? Which IM tactics should you utilize and focus on the most?
#internet #marketing #mlm
  • Profile picture of the author himanuzo
    This depends on a MLM company which you join.

    If a MLM company has physical products. e.g: food supplement, personal care, skin care, etc. In the internet era, you need to combine both online marketing and offline marketing.

    Online marketing - used for building a list and maintain good relationship with your list. You get leads with internet marketing such as social media. For example: If you don't have friends or you don't have a list in your city, you can use social media for finding new friends in your city. The MLM has leverage of networking, you don't need traffic much (your site don't need to become one of the top 100,000 Alexa lol).

    Offline marketing - if a prospect is interested about your business opportunity, you and your prospect make an appointment to meet him / her and make a presentation.
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  • Profile picture of the author AceOfShirts
    Are you trying to grow your retail side or your "Team" side of the business?

    When I was building my Team side I created a 30 page PDF explaining the business and put my links in it to join through. I then posted it all around the internet and all of the giveaways. I offered to rebrand the PDF with their links (after they joined through my link) for them to pass around. A lot of people joined, not a lot did any business though.
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  • Profile picture of the author Tsnyder
    Originally Posted by DURABLEOILCOM View Post

    As an Internet Marketer how can you utilize your skill sets to grow your MLM business? Which IM tactics should you utilize and focus on the most?
    As applied to MLM the only thing the internet is useful for is
    making contact. You are not going to sell products in large
    quantities and very few people will join as distributors solely
    from internet marketing. Of those who do almost none will
    do anything that will increase your monthly check.

    I use social media to make new contacts but those conversations
    immediately go offline or I move on. This is really a profession that
    depends heavily on personal relationships. It's difficult to develop
    those online.
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    If you knew what I know you'd be doing what I do...
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    • Profile picture of the author DURABLEOILCOM
      Originally Posted by Tsnyder View Post

      As applied to MLM the only thing the internet is useful for is
      making contact. You are not going to sell products in large
      quantities and very few people will join as distributors solely
      from internet marketing. Of those who do almost none will
      do anything that will increase your monthly check.

      I use social media to make new contacts but those conversations
      immediately go offline or I move on. This is really a profession that
      depends heavily on personal relationships. It's difficult to develop
      those online.
      Have you tried Mastermind groups? Do you go to any Networking meetings in your local area?
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      • Profile picture of the author Tsnyder
        Originally Posted by DURABLEOILCOM View Post

        Have you tried Mastermind groups? Do you go to any Networking meetings in your local area?
        I belong to a business mastermind that actually has nothing to
        do with MLM. It's kind of a round table consulting thing for local
        small business owners who need some guidance and expertise.

        I also belong to a couple local networking groups. I've made tons
        of contacts that have resulted in lots of business through them.
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        If you knew what I know you'd be doing what I do...
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        • Profile picture of the author Mindy Squillace
          It's ALL about helping those who have joined your team succeed.

          Let be get specific:

          1. Teach them every aspect of how to attract qualified prospects.

          2. Teach them how to position themselves in ront of people using the internet to save time from one-on-one meeetings

          3. Show them how to automate your lead flow using various traffic methods

          4. Show them how to brand themselves and not the product (most people who join MLMs want money, not face cream)

          5. Teach them how to email value to their list to build a relationship with them.

          6. In turn, you are simply using your current MLM as the vehicle to have chosen to build your business.

          The more you show prospects the powers of internet marketing and how it will help them grow their MLM, the more people will begin to flock to you.

          Good luck!
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          Mindy Bartlett Squillace
          Marketing Solutions Mama
          Phone: 757-510-6158
          Blog: www.MarketingSolutionsMama.com
          Free Training: http://successwithmindy.com/4-step-formula

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          • Profile picture of the author Nightengale
            I haven't been in an MLM in about 20 years, but I still loosely follow the industry. And I know MLMers who have built their businesses primarily online, WITHOUT resorting to in-person home meetings or networking, etc.

            I've watched them become quite successful and know that yes, you can build an MLM business online. As far as I know though, they've built the team part of their business online, not the retail side so much. However, I don't know any specific numbers, so I have no idea what was what.

            You can look them up and follow them yourself: Michelle and Bill Pescosolido (MichellePescosolido.com and BillPescosolidoBlog.com).

            I found Michelle Pescosolido when I was looking for Facebook marketing info. I've been following them since about 2011 and I'm quite impressed. They're professional and consistent and have been quite successful.

            Michelle says to choose ONE marketing method and focus on it until you master it. Her chosen marketing method was Facebook marketing and master it she did. She has an entire course on how to build your business using Facebook.

            However, they did quit MLM and went into direct sales. They now promote MOBE.

            I have zero interest in affiliate marketing or "biz opp" marketing, so I don't get into all of that. But I've followed them for the Facebook marketing info.

            One of the things they recommend for MLMers is MLSP, apparently a complete marketing system for MLMers, no matter what company you're with. I would check them out.

            I like Michelle and Bill because they teach online marketing for MLMers. Personally, I refuse to get into any business where the primary emphasis is on traditional, offline marketing (meetings, networking, in-person speaking/presentations, etc.) For me, it's either going to be primarily online (not all, but primarily) or not at all.

            Check them out and seriously consider what they recommend (like MLSP).

            But no matter what you do, pick one or two marketing methods and FOCUS! Be consistent and stay with it until you master it.

            Hope that helps!

            Michelle
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            • Profile picture of the author Tsnyder
              Originally Posted by Nightengale View Post

              I haven't been in an MLM in about 20 years, but I still loosely follow the industry. And I know MLMers who have built their businesses primarily online, WITHOUT resorting to in-person home meetings or networking, etc.

              I've watched them become quite successful and know that yes, you can build an MLM business online. As far as I know though, they've built the team part of their business online, not the retail side so much. However, I don't know any specific numbers, so I have no idea what was what.

              You can look them up and follow them yourself: Michelle and Bill Pescosolido (MichellePescosolido.com and BillPescosolidoBlog.com).

              I found Michelle Pescosolido when I was looking for Facebook marketing info. I've been following them since about 2011 and I'm quite impressed. They're professional and consistent and have been quite successful.

              Michelle says to choose ONE marketing method and focus on it until you master it. Her chosen marketing method was Facebook marketing and master it she did. She has an entire course on how to build your business using Facebook.

              However, they did quit MLM and went into direct sales. They now promote MOBE.

              I have zero interest in affiliate marketing or "biz opp" marketing, so I don't get into all of that. But I've followed them for the Facebook marketing info.

              One of the things they recommend for MLMers is MLSP, apparently a complete marketing system for MLMers, no matter what company you're with. I would check them out.

              I like Michelle and Bill because they teach online marketing for MLMers. Personally, I refuse to get into any business where the primary emphasis is on traditional, offline marketing (meetings, networking, in-person speaking/presentations, etc.) For me, it's either going to be primarily online (not all, but primarily) or not at all.

              Check them out and seriously consider what they recommend (like MLSP).

              But no matter what you do, pick one or two marketing methods and FOCUS! Be consistent and stay with it until you master it.

              Hope that helps!

              Michelle
              Interesting that you reference a couple who recently announced they quit MLM.

              I've been in this profssion for more than 30 years and have done everything
              imaginable in the way of prospecting and building. I have yet to meet more than
              a handful of people who had any success building a team online... in a legit deal...
              not one of those online info products scams that are gone as fast as they appear...

              Of the handful of people I've encountered who actually built something online
              most of them couldn't sustain it for one cvery simple anbd obvious reason...

              Building online requires a skill set and level of expertise that the vast majority
              of people don't possess and will never learn... period. This is a business of
              duplication and building online will never duplicate through a large organization.

              Anyone who doesn't want to invest the time to grow their cirlce of influence
              and develop relationships offline should simply stay away from this business
              model. Trying to do it any other way will most often result in frustration and failure.
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  • Profile picture of the author Brent Stangel
    Advertising, in what ever form that takes.
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  • Profile picture of the author benjamenjuan
    list building plus cross promoting
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  • Profile picture of the author Tim Alwell
    I've used my blog and youtube channel to promote MYSELF, and then people would join me inside my MLM because they knew, liked, and trusted me based off of my content.

    You can use SEO to rank for your MLM in the search engines. Become the authority for every nook and cranny about your MLM.

    Same for YouTube.

    But as it has already been stated. It is about building relationships once you get in contact with those people and then helping them achieve THEIR goals.

    Leverage testimonials so that people believe you can help them, too.
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    • Profile picture of the author paulie888
      This is key. People don't really join an MLM because of the products or features that it has, they join you because you inspire them and motivate them to want to create a better life for themselves -- they buy based on emotion and not facts (this is particularly true with the MLM industry).

      It is important to brand yourself and appear as an authority figure if you're going to have a chance of promoting an MLM effectively via the internet.

      You need to be able to make people feel like they want to be a part of your team, and ultimately you want to connect with them and make your message resonate with your target market.

      This means you cannot try to be all things to all people, because then your message will be watered down and it will not inspire the right type of emotions that will lead to people buying into your MLM.


      Originally Posted by Tim Alwell View Post

      I've used my blog and youtube channel to promote MYSELF, and then people would join me inside my MLM because they knew, liked, and trusted me based off of my content.

      You can use SEO to rank for your MLM in the search engines. Become the authority for every nook and cranny about your MLM.

      Same for YouTube.

      But as it has already been stated. It is about building relationships once you get in contact with those people and then helping them achieve THEIR goals.

      Leverage testimonials so that people believe you can help them, too.
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  • Profile picture of the author webproishere
    There's 2 MLM worlds (so to speak)
    Those that sell tangible things and those that sell digital goods

    Both are not the same regarding the way you market them. Which one are you focusing on ?
    For my part these days it's the digital side of MLM i'm into. Which i could call the money niche in a way.
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  • Profile picture of the author skyro
    list building. communicating through email marketing sending subscribers to your blog post and videos.
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  • Profile picture of the author JakeStatler
    Originally Posted by DURABLEOILCOM View Post

    As an Internet Marketer how can you utilize your skill sets to grow your MLM business? Which IM tactics should you utilize and focus on the most?
    You need to start by branding yourself as the expert / authority in your market. Once people recognize you as an authority, they will want to join whatever product / program you are promoting.

    It's not about the company, product, or comp plans.. this is where almost all MLM marketers go wrong.. It's about providing value on the front end and then casually upselling on the backend. You need to begin with a simple funnel of information for your leads and drive them through gradual micro commitments in order to get them to your end result (joining your MLM)
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    • Profile picture of the author Tsnyder
      Originally Posted by JakeStatler View Post

      You need to start by branding yourself as the expert / authority in your market. Once people recognize you as an authority, they will want to join whatever product / program you are promoting.

      It's not about the company, product, or comp plans.. this is where almost all MLM marketers go wrong.. It's about providing value on the front end and then casually upselling on the backend. You need to begin with a simple funnel of information for your leads and drive them through gradual micro commitments in order to get them to your end result (joining your MLM)
      If I see or hear one more MLM "expert" tell the world they should be
      branding themselves I think I'm going to drown in my own vomit... LOL

      Fact: 99.9999999% of all people considering MLM have no idea what it
      means to brand themselves or how to do it. Further... if they did know either
      of those things they wouldn't know how to duplicate it through a large group
      of people... BECAUSE.... WAIT FOR IT... IT CAN'T BE DONE!!

      This business is so incedibly freaking simple... why do people insist on
      complicating it... then wondering why more people aren't succeeding at it?
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      If you knew what I know you'd be doing what I do...
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      • Profile picture of the author Nightengale
        TSnyder,

        You're right: they DID quit MLM recently and went into direct sales.

        However, they were very successful in MLM and have duplicated it in direct sales. Apparently, they quit MLM because they got tired of building other people's businesses for them and then having their team quit or not follow through, or some such thing... They still offer some training and support for MLMers.

        Given that 1) they were successful in MLM (and ARE successful in direct sales) and 2) they did it mostly online, my recommendation still stands. They have successfully done what they teach.

        The OP requested help/resources, so I put it out there. What you do with it is up to you.

        Michelle
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        • Profile picture of the author Tsnyder
          Originally Posted by Nightengale View Post

          TSnyder,

          You're right: they DID quit MLM recently and went into direct sales.

          However, they were very successful in MLM and have duplicated it in direct sales. Apparently, they quit MLM because they got tired of building other people's businesses for them and then having their team quit or not follow through, or some such thing... They still offer some training and support for MLMers.

          Given that 1) they were successful in MLM (and ARE successful in direct sales) and 2) they did it mostly online, my recommendation still stands. They have successfully done what they teach.

          The OP requested help/resources, so I put it out there. What you do with it is up to you.

          Michelle
          But, Michelle... they weren't successful. Unless you consider
          short term money successful... I don't. Like many great marketers
          before them they did manage to build a team online... BUT... as I
          said above... they are just another in a very long line of examples
          of people who initially built a team but couldn't sustain it.

          The reason they couldn't sustain it is... once again..., simple and obvious.

          You can't duplicate that process through a large organization so you
          never get the chance to build the 4 or 5 solid leaders who will sustain
          your income long term.

          Flash in the pan...
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      • Profile picture of the author JakeStatler
        Originally Posted by Tsnyder View Post

        If I see or hear one more MLM "expert" tell the world they should be
        branding themselves I think I'm going to drown in my own vomit... LOL

        Fact: 99.9999999% of all people considering MLM have no idea what it
        means to brand themselves or how to do it. Further... if they did know either
        of those things they wouldn't know how to duplicate it through a large group
        of people... BECAUSE.... WAIT FOR IT... IT CAN'T BE DONE!!

        This business is so incedibly freaking simple... why do people insist on
        complicating it... then wondering why more people aren't succeeding at it?
        so you should probably go vomit.. because this is the easiest way to build your MLM business. NOBODY cares about home meetings, comp plans, or company products.. nobody.. and if you've been in any MLM company for a week, you'll quickly start to realize that..

        so if you go out into this niche market and find what problems these individuals are having, and you do some simple research to find the answers to their main problems (objections from prospects, recruiting tactics, lead generation, etc) and you show these MLM reps how to get past these obstacles.. and then you answer their questions and work with them.. guess what?

        They like YOU, they respect YOU, and they want to work with YOU.

        And then they want to join you.. it's really not a complicated concept.. all the top earners are doing it and that's why they're top earners. They sell their training and sell themselves as a resource and then they get people to join their MLM on the back end.

        The beautiful thing is that we can do all of this on the internet with a funnel and never have to go to the mall or grocery store to prospect. I'm doing it, my mentors are doing it, and all the top earners are doing it.

        most people would love to bring 2-5 new reps into their MLM every month, but because I'm doing it by leveraging the internet and using a simple funnel, and I'm not throwing home parties and meetings, you're going to tell me it doesn't work?

        you do you man.. I'll do me. you can choose to build your business however you want to.

        Branding yourself as an authority or expert doesn't mean writing best selling novels, promoting yourself on huge billboards and being a keynote speaker in front of thousands at some convention center.. it means being able to solve problems that people in your niche market are facing (aka getting consistent leads and recruiting reps every month)
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        • Profile picture of the author Tsnyder
          Originally Posted by JakeStatler View Post

          so you should probably go vomit.. because this is the easiest way to build your MLM business. NOBODY cares about home meetings, comp plans, or company products.. nobody.. and if you've been in any MLM company for a week, you'll quickly start to realize that..
          You couldn't possibly be more wrong.

          so if you go out into this niche market and find what problems these individuals are having, and you do some simple research to find the answers to their main problems (objections from prospects, recruiting tactics, lead generation, etc) and you show these MLM reps how to get past these obstacles.. and then you answer their questions and work with them.. guess what?

          They like YOU, they respect YOU, and they want to work with YOU.
          Perfect. Now explain to me how you duplicate that process throughout a large
          group of people.

          And then they want to join you.. it's really not a complicated concept.. all the top earners are doing it and that's why they're top earners. They sell their training and sell themselves as a resource and then they get people to join their MLM on the back end.
          You're watching a very narrowly limited group of people. The vast majority of
          top earners don't do anything close to that. You must be involved in one of those
          fly-by-night online digital deals like Empower Network.

          The beautiful thing is that we can do all of this on the internet with a funnel and never have to go to the mall or grocery store to prospect. I'm doing it, my mentors are doing it, and all the top earners are doing it.

          most people would love to bring 2-5 new reps into their MLM every month, but because I'm doing it by leveraging the internet and using a simple funnel, and I'm not throwing home parties and meetings, you're going to tell me it doesn't work?
          No... I'm not telling you it doesn't work for an individual. Let me know when you've
          duplicated that and built a team of more than 50K reps who've produced a residual
          income for you that has lasted 20+ years and I might listen. To date... I haven't met
          a single person who can make that claim doing it online.

          Because...

          It doesn't duplicate through large groups of people... period. They not only do not
          possess the skills, they have neither the time nor the desire to learn those skills.

          you do you man.. I'll do me. you can choose to build your business however you want to.
          Do what you like. I couldn't care less. When I write the truth on these pages I'm not
          addressing previous posters (you) specifically. I'm addressing all those who are reading
          these posts and looking for a glimmer of hope that they might find something they can
          duplicate.

          Your way isn't it... never has been... never will be.
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          • Profile picture of the author JakeStatler
            Originally Posted by Tsnyder View Post

            You couldn't possibly be more wrong.



            Perfect. Now explain to me how you duplicate that process throughout a large
            group of people.



            You're watching a very narrowly limited group of people. The vast majority of
            top earners don't do anything close to that. You must be involved in one of those
            fly-by-night online digital deals like Empower Network.



            No... I'm not telling you it doesn't work for an individual. Let me know when you've
            duplicated that and built a team of more than 50K reps who've produced a residual
            income for you that has lasted 20+ years and I might listen. To date... I haven't met
            a single person who can make that claim doing it online.

            Because...

            It doesn't duplicate through large groups of people... period. They not only do not
            possess the skills, they have neither the time nor the desire to learn those skills.



            Do what you like. I couldn't care less. When I write the truth on these pages I'm not
            addressing previous posters (you) specifically. I'm addressing all those who are reading
            these posts and looking for a glimmer of hope that they might find something they can
            duplicate.

            Your way isn't it... never has been... never will be.
            I'm not going to keep coming back to this thread to argue my side of this. So to respond in as few words as possible, you duplicate through teaching these tactics via your front end funnel. If they go through the training and learn how to set up their own funnel to duplicate and then they decide they don't want to join your biz op, no harm no foul. They've learned a valuable skill. If they decide to join you after going through your front end funnel where you train them how to create their own funnel, now you've already trained them to duplicate.


            But I can see there are many disagreements throughout this thread among all marketers and everyone will market differently. What's important is to focus on training and mentoring those you bring into the business. If you're doing that, you're doing the right thing. However you decide to do it (either online or offline) is your choice.


            So ill just agree to disagree and I do that in respect. I appreciate everyone's views and wish everyone the best in their MLM ventures.
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  • Profile picture of the author SteveSki
    It’s not that difficult for any individual to band himself or herself. It’s pretty easy to own the entire first page of Google for your name + (Type of Expert) by saying to a potential prospect…. Are you in front of a computer? Google me…. John Doe Wellness Expert or Mary Smith MLM Guru and tell me what you see.

    This stops them from sponsor shopping and brands you as a leader. If the company, products and compensation plan is the same for everyone in your company, then what makes the difference is branding yourself as an expert / leader who has a system to help the prospect achieve success.

    But Tsynder is right…. It doesn't duplicate because most people just won’t do it. Even if you wrote it out and video taped the entire process and charged $10,000 for it and sold 100 copies… only 1 or 2 would actually do it.
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  • Profile picture of the author toabhi6
    Depend.... On whether its a Online business or offline...

    If its selling some physical products than surely u need to meet more peoples..

    But if its an online product than u can only concentrate on recruiting part.
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  • Profile picture of the author tristatemedia
    i agree with mindy above. before i buy a business from you. show how to work the business then i will buy it from you. show them the funnel that you are using to sell. what methods you advertise. etc.
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  • Profile picture of the author Eliza Marzanna
    I tried MLM in the past but it's really hard to keep on talking and convincing people. You need to be a real people person. And the people you recruit need to be a "people person" too.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Eliza Marzanna View Post

      I tried MLM in the past but it's really hard to keep on talking and convincing people.
      The people I know who have done very well in MLM (and that includes someone mega-successful, who built up and sold two different distributorships over a few years, for close to $1 Million each time) all had one thing in common: they never tried to "convince" anyone.

      "Convincing" people is one of the classic mistakes to avoid. You can do it, and can recruit some people that way too, but it doesn't pay in the long run, because those are people you can't retain. They won't still be there two years later, building your business for you by building theirs for themselves. And that means you'll have wasted all the time you spent sponsoring, encouraging and training them.

      .
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      • Profile picture of the author myob
        The most essential things you should be doing to quickly build a large downline is to work closely with your firstline recruits by training them how to sell the products, sponsor, and teach their downline how to do the same. The key to long-term, sustainable success in MLM is duplication throughout all levels of your downline.

        Some excellent generic tools for developing an MLM "cookie cutter" type recruiting system I would say are courses by Dan Kennedy (GKIC.com) particularly "Magnetic Marketing", and any MLM training by David Williams, Rob Fore, and Tom "Big Al" Schreiter (available as Kindle ebooks from Amazon at nominal prices).

        I have been working a major MLM company going on for almost 19 years, and used these and similar materials in my own webinars and offline seminars. In my experience, selling these tools (as an affiliate) to your team can provide a method for screening as well as help fund recruiting/training costs. Don't waste your time on those who are not motivated enough to make such value-added investments.

        Another resource I have often recommend on the forum for generating traffic and leads is "Turn Words Into Traffic", by Jim and Dallas Edwards. It is now available only on Amazon, but I sold tens of thousands of copies over the years to my serious immediate downline recruits at a time when it was considerably more expensive on Clickbank.
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  • Profile picture of the author Derrickmiller
    MLM depends on networking. You should collect emails and make a list of emails who are interested your MLM program. You also can promote your MLM program by your blog with all features of your MLM program. Social media sites are great for creating good networks of Multilevel Marketing.
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  • Profile picture of the author Matthew Trujillo
    Internet marketing at the end of the day is selling products/services online despite it being MLM or not. Whatever strategies used in non mlm online are the same strategies used for mlm online. What you must do is build authority in your niche or what MLM's call "Attraction marketing" this can be done through the following : Youtube Marketing, Blogging, Guest Blogging, Forum Marketing. I would also recommend you follow the same strategies such as building an email list and from their building a relationship with your prospects. If you know your offer converts well and you are looking to scale into paid advertising I would recommend you try banners, ppc, solo ads.
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  • Profile picture of the author Seemore25101
    Honestly, you can build your MLM online easily but it NEEDS to be duplicatable if you want a long term team.

    Building through Facebook is very popular but you need to know that building online will involve a LOT of turnover with your team.

    To achieve long term sustainability, offline is the best route as it's more personal. If your looking to do attraction marketing, it works but it WONT be duplicatable.

    You'll need to teach your team active prospecting and when/if they're comfortable, then you can teach them attraction marketing. But remember attraction marketing isn't easily done.

    The point of mlm is to sell good products and make it EASY for new team mates to do the same.
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  • Profile picture of the author ronyoung
    Banned
    drive traffic

    if you have traffic then you will make lots of money

    it is simple

    traffic = money
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  • Profile picture of the author regulardan
    Offer a service that you can provide instead. You will get less of the "does it work" questions...
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  • Profile picture of the author discrat
    Originally Posted by DURABLEOILCOM View Post

    As an Internet Marketer how can you utilize your skill sets to grow your MLM business? Which IM tactics should you utilize and focus on the most?
    Like many of the other IM business Models I would think List Building and Email Marketing would be effective.

    I think leads or quality leads for MLM would be very hard to come by.

    I wish you luck but imo it is a flawed industry.

    Usually it is the ones at top who make the money. People I have run into usually have a downline but only find it crumbling after the Novelty has worn off and people start dropping out like flies.



    - Robert Andrew
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  • Profile picture of the author tdanz
    Build a list of people with whom you establish a personal relationship.
    I would suggest you to work on creating scripts and how you approach people, how you positions yourself, that should be a good start.
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  • Profile picture of the author Freebiequeen1999
    The internet has led to MLM people jumping like Jelly Beans and new companies start every day
    "ohh bright shiny"

    Even if you stay dedicated your so called "downline" probably won't for the most part

    The company may go out of biz (probably for some of the new, small ponzi type scheme ones LOL)

    If you are in an established legit mlm you may have better luck with your warm, in person contacts, you will need a lot of them
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