700,000 leads Email list

26 replies
I'm about to buy a set number of clicks ( yet to be determined) from a list of 700,000 targeted leads.

The price is yet to be determined but will be under 10k.

Question: If you were me, would you include the link to your email list or the link to your webinar registration?
#700 #email #leads #list
  • Profile picture of the author Nightengale
    That completely depends on who these people are, what they're looking or, what your offer is, what the price point is, etc.

    What is your offer for the e-mail list? What do they get when they sign up? What's the offer on your webinar? How much is it?

    No one can give you a good answer without more info.

    Michelle
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  • Profile picture of the author blitzbc
    Wow 700,000 list? Spending 10k in one shot? I don't know even if I had that money to spend, that I would blow it all in one shot. Sure you might get a ton of clicks and a lot of subscribers but how long would they last? I'm far from an expert but if you started mailing that many people all at once you also might end up with a lot of unsubscribes. Why not break it up and buy from several different lists over time. This way you are gaining more subscribers than unsubscribers. You also want to be sure that the traffic actually converts. If that list doesn't convert that's a whole lotta cash wasted. Again not an expert just my 2 cents.
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  • Profile picture of the author JPaston
    Originally Posted by Wet Wolf View Post

    I

    Question: If you were me, would you include the link to your email list or the link to your webinar registration?
    That's ridiculous. If you don't know the answer yourself, in other words you haven't tested it with a token list already, what are you doing risking it on that big a buy?

    As said above it really depends what your targeted prospects are looking for. If they are definitely looking for a webinar on the thing they are interested in then you could go straight to registration.

    But please do a test run with a chunk of buyers - 1k will give you a balanced view - and then you can see which works best.
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  • Profile picture of the author C G
    Include a link to an offer that you know your targeted list will convert the best. As the seller which type of content the list subscribers like the most.

    Cheers,

    C.G.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Wet Wolf View Post

    If you were me, would you include the link to your email list or the link to your webinar registration?
    If I were you, I would test each of two small but statistically significant samples, so that I know the right answer to that question, before spending a large four-figure amount of money ... rather than depending on other people's guesses in a forum.


    .
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    • Profile picture of the author Wet Wolf
      Originally Posted by Alexa Smith View Post

      If I were you, I would test each of two small but statistically significant samples, so that I know the right answer to that question, before spending a large four-figure amount of money ... rather than depending on other people's guesses in a forum.


      .
      Test a sample of the list that I want to buy? The owner isn't going to allow that.

      Or do you mean test a my list?
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      • Profile picture of the author ishboo
        Originally Posted by Wet Wolf View Post

        Test a sample of the list that I want to buy? The owner isn't going to allow that.

        Or do you mean test a my list?
        Any legit list broker will sell you sample mailing to test the waters. They're using scarcity BS if that is not the case. And if it is, then I have to say...

        "They saw you coming."

        Test two samples, one for the squeeze and one for the webinar reg.

        Webinars can help you break even immediately, or, at the least, recoup a larger part of your investment (but it needs to be Michael Fortin quality with John Reese pricing backed by Frank Kern conversion tactics).

        BTW, don't do anything without several backend offers in your pipeline. You will most likely *never* break even on the first sale. If you do, that's great. But since you asked this question, I would guess you don't even have a *weak* backend sales system in place.

        Me, Terry Dean, Jonathan Mizel, Marlon Sanders, Frank Kern, almost none of us break even on the first sale to a customer who doesn't know us.
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  • Profile picture of the author edmltw
    Link to your squeeze page. Pre-qualify, pre-market, pre-influence.

    Originally Posted by Wet Wolf View Post

    I'm about to buy a set number of clicks ( yet to be determined) from a list of 700,000 targeted leads.

    The price is yet to be determined but will be under 10k.

    Question: If you were me, would you include the link to your email list or the link to your webinar registration?
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  • Profile picture of the author Tom Addams
    Test, test, test + Invest Big = Success (Usually).

    GRM
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  • Profile picture of the author Steve B
    Originally Posted by Wet Wolf View Post

    Question: If you were me, would you include the link to your email list or the link to your webinar registration?
    Wet Wolf,

    If I were you, I would prepare to be thoroughly hosed.

    You're going to spend a big wad of cash on an experiment and you have no idea what you're doing or how you're going to do it (evidenced by the questions you asked).

    Is the list tightly niched to the product or service you are going to eventually offer? Do you know that the leads were not scraped? Do you know how old the leads are? Do you know how many times this same list has been rented? Do you know anything about how the leads were obtained? Or whether these leads opted in?

    Wet Wolf you are about to get even wetter.

    Steve
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    • Profile picture of the author Wet Wolf
      Originally Posted by Steve B View Post

      Wet Wolf,

      If I were you, I would prepare to be thoroughly hosed.

      You're going to spend a big wad of cash on an experiment and you have no idea what you're doing or how you're going to do it (evidenced by the questions you asked).

      Is the list tightly niched to the product or service you are going to eventually offer? Do you know that the leads were not scraped? Do you know how old the leads are? Do you know how many times this same list has been rented? Do you know anything about how the leads were obtained? Or whether these leads opted in?

      Wet Wolf you are about to get even wetter.

      Steve
      I have several specific ideas but I haven't shared them yet

      Yes, list is tightly niched. The email leads are from several dozen gym membership lists. They have never been emailed before. The owner has never sold them.
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      • Profile picture of the author miklanderson2
        Originally Posted by Wet Wolf View Post

        I have several specific ideas but I haven't shared them yet

        Yes, list is tightly niched. The email leads are from several dozen gym membership lists. They have never been emailed before. The owner has never sold them.
        How old are the leads? If a lot of them are older and the list hasn't been kept clean, you might end up paying for a bunch of bounced e-mails and spam complaints. If you're really interested in proceeding with this, demand the list owner let you test a small portion of the list first.

        A couple thousand messages sent out as a test won't do any harm to the list and will give you an idea of what you're looking at...and it could end up saving you a ton of money in the long run.
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  • Profile picture of the author juanenjoyslife
    I would have them prove their quality first by doing a smaller test with you where you could split test both the landing page and webinar registration. From there you can determine if spending the big bucks will be worth it.
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  • Profile picture of the author Randall Magwood
    I would abandon the project. It sounds ridiculous, and you should spend your <$10k money on something else. If you're going to proceed with this, at least test a very small amount to see if they convert into any leads, and most importantly.... convert to any sales. But $10k for a 700,000 list at one time is a no-go.

    Plus... who in their right mind would sell a "targeted" list of 700,000 subscribers? You really think a sane person would share/sell a super potentially profitable list to someone? I would keep it all to myself. I wouldn't share my customer base to anyone. This is how you lose money.
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  • Profile picture of the author dawoodkhan97
    It should be link to your squeeze page and after optin a thank you page!
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  • Profile picture of the author tdanz
    Perhaps from 10K you can build your own list, which is more targeted and more engaged to your offer specifically.
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  • Profile picture of the author eac113
    Step back and regroup, there is no way you make that spend with a couple of small tests.....1st rule of making money with advertising, test, test, and then test again.

    There is absolutely no way in hell I would blow 10k with a testing my stuff on a portion of the vendors list.
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  • Profile picture of the author TakenAction
    You're currently in the state of Euphoria. You are really excited about this opportunity and plan on making some bank from it.

    I have to be the bearer of bad news but if you invest anywhere near that kind of money I can almost guarantee you will fail and make back minimal money if any.

    HA if you have to come ask if you should link your squeeze page or webinar registration, you have no idea what you're doing.

    Don't even let me get started that if you were to do this you should invest a couple hundred dollars only and test before you scale to what you want to do.

    But its funny because I know the exact stage you are in now. You are going to ignore us and go on to lose a bunch of money because you are making rash decisions because of how pumped you are about this opportunity.

    best of luck...
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  • Profile picture of the author nizamkhan
    That's a huge sum of money to invest in one shot. But, if you are buying leads from a trusted source/person, then you may get quality leads. As far linking to squeeze page or webinar registration page, why not include links to both pages to get the most out of the leads.
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  • Profile picture of the author skmyna
    If you are not confident of what decision to make then kindly step back. If I were you then I would have tested with 1k views and then would have thought of the next step. Getting 700,000 "targeted" views for 10k is quite cheap, that is a big ?mark for me.
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  • Profile picture of the author talfighel
    I think that you should test things on a smaller scale. What if you don't get a return on your investment? Then what?

    I personally don't think that you should go ahead with this investment.
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  • Profile picture of the author Wet Wolf
    Great info guys.

    Won't be pursuing the list.
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  • Profile picture of the author Kayetee
    Why not try a profit share with the list owner instead of forking out upfront.
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