Help Building A Relationship With List

by JeffersonB 9 replies
Hey

I'm looking for some help in building a relationship with my list, to be honest i just need to know good ways in how to market to them.

I have a main product which is why they have signed up however do i market other products too? What are the first few emails you send to your list?

Are there ways that get results in terms of how you send messages? The follow up messages etc.

Just some help if you can people

Thanks
#main internet marketing discussion forum #building #list #relationship
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  • Profile picture of the author SethDaley
    Great questions.
    Remember: people will buy from you when they know you, like you, and trust you.

    Here's a few ideas that you can run with:
    1. create a fun myspace page about you and put a link in your email
    2. send them videos of yourself with something of value (my list likes video)
    3. involve them (take a poll, ask for opinions, feedback, ect)

    just remember a relationship is a two way street - so get them involved and train them to respond back to you - (blog comments, replies, comments on vids, ect)

    when your list knows that you care for them... they'll buy from you.
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    • Profile picture of the author logosi
      What I dislike are the lists where I get NOTHING but sales stuff from the gurus. Provide value, give them free stuff, interesting information,let them know that you care about them and the problems they face.

      THEN... when you have a product or launch that seems to fit your lists needs, that is the time to say... "oh yes, this product might be perfect for the the problem you're having".

      that's my 2cents.
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      • Profile picture of the author jhongren
        Originally Posted by logosi View Post

        What I dislike are the lists where I get NOTHING but sales stuff from the gurus. Provide value, give them free stuff, interesting information,let them know that you care about them and the problems they face.

        THEN... when you have a product or launch that seems to fit your lists needs, that is the time to say... "oh yes, this product might be perfect for the the problem you're having".

        that's my 2cents.
        Hi, I think logosi raises a very important point. Provide great value and excellent tips.

        So provide stuff which you want other list-owners to give to you. That will be your answer. =)

        When giving away free stuff, subscribers will mostly reciprocate by buying as they feel your paid items are cooler than your cool freebies. =)

        Cheers,
        John
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        • Profile picture of the author JeffersonB
          Thanks guys,

          What is the first 2 messages you would send out? Would you give away free goodies straight away?
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          • In general here is how I approach relationship building with a list for the first two autoresponders:

            Message 1: Thank Them & Intro to you (When I get a subscriber on a list I'm truly grateful that they took the time to do it and confirm. I also like to give them a little background and throw in a few references to my own interests and such).

            Message 2: Give (I like for the second autoresponder in the series to be giving away something of value in a short personal looking email. I like to lead onto something like "If you like this then you'll like whats coming in a few days for you...")

            Message 3: Ask (I have a message set up that looks like I saw that they signed up on my list and that I'm shooting them a personal email asking them to reply so I can get to know them a little better such as - depending on the list - what they are looking for help with? what's the most difficult part of ____? something that gets them to respond to you by email and let you know something about them specifically).

            For the other products you are trying to market, I'd give it a shot on the confirmation page that they go to after confirming their email with you but I'd frame it as a really useful resource. After that I typically start marketing other products between giving value on an alternate basis throughout the first 10 autoresponder messages. I think relationship building is huge, hope that helps you.
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    • Video is huge towards building a relationship with a list. Great advice SethDaley

      Originally Posted by SethDaley View Post

      Great questions.
      Remember: people will buy from you when they know you, like you, and trust you.

      Here's a few ideas that you can run with:
      1. create a fun myspace page about you and put a link in your email
      2. send them videos of yourself with something of value (my list likes video)
      3. involve them (take a poll, ask for opinions, feedback, ect)

      just remember a relationship is a two way street - so get them involved and train them to respond back to you - (blog comments, replies, comments on vids, ect)

      when your list knows that you care for them... they'll buy from you.
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      • Profile picture of the author zeurois
        Hey there

        I think that if you just "bomb" your list(s) with offers and products to buy they'll start to think you're only interested in their money (which is true in some way if you do that), so I'll vote for good content and good relationship.

        Benefits will come.

        Hope it helps,
        - Peter
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      • Profile picture of the author JeffersonB
        Yeah i have started with the video stuff.

        Comments are coming in like crazy, I'm trying to do 10-15 a day on Youtube.
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  • Profile picture of the author Takuya Hikichi
    Originally Posted by JeffersonB View Post

    I'm looking for some help in building a relationship with my list, to be honest i just need to know good ways in how to market to them.
    I think it comes down to what you want to get out of your list building activity.

    I personally enjoy talking "marketing stuff" with subscribers -- Exchanging tips and resources. Although I send emails every four days religiously I rarely send promos. I just talk business and strategies, I might refer to external links but they are often naked (non affi) links.

    Then you might want to build lists with nothing but promos, if that's what you enjoy. I hear unsubscribe rate doesn't change so much and you will make money when you always promote.

    Some people don't like receiving emails like these but when a marketer grows lists by tens or hundreds of subscribers everyday, it becomes easy for those people to send "nothing but promos" because they'll add more subscribers everyday than people leaving their lists. So even if they lose subscribers by promoting "too much", it doesn't hurt them because they keep adding more subscribers everyday.

    So you can really market in any style, but I think it comes down to what it is you want to accomplish with your list.

    "Relationship" means different to everyone and it's up to you to decide how you need to build it.
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