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Close variant keyword matching

by Mishra10
1 replies
Hi people,

I don't know whether i am asking it write or not.

But what is "close variant keyword matching in all exact and phrase keywords" i had read this one on a Google blog after viewing another blog.

i am having problem to understand what is exactly it is going to effect our Keyword research.

"Please correct me if any thing is wrong"
#close #keyword #keyword research #keyword research analysis #matching #variant
  • Profile picture of the author Michael Shook
    Its a way to display more ads in an Adwords campaign. If you choose something like "GPS navigation systems" to trigger your ad display, it would probably also be triggered by phrases like "GPS navigational systems", "GPS systems for navigating"

    Phrases which mean essentially the same thing and the algorithm is "guessing" as to the searcher's intent.
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