So I'm almost done creating the first large handful of emails for my autoresponder sales funnel. But as I'm reading them through I realize that I have yet to actually point to the first product I'll be promoting to my list.
Now I know the only way I'm really going to help people and earn a nice little commission in the process is by referring them to the goal product. However, to say I'm a little trigger shy to do this would be an understatement.
What do you think is the best way to transition from presell email copy to a product recommendation? To be more specific how do you do this in a way that doesn't seem sleezy or disrupt the flow of what you were discussing in the email?