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How To Segue Smoothly into a Product Recommendation?

by Willing2Learn
8 replies
Hey WF'ers.

So I'm almost done creating the first large handful of emails for my autoresponder sales funnel. But as I'm reading them through I realize that I have yet to actually point to the first product I'll be promoting to my list.

Now I know the only way I'm really going to help people and earn a nice little commission in the process is by referring them to the goal product. However, to say I'm a little trigger shy to do this would be an understatement.

What do you think is the best way to transition from presell email copy to a product recommendation? To be more specific how do you do this in a way that doesn't seem sleezy or disrupt the flow of what you were discussing in the email?
#product #recommendation #segue #smoothly
  • Profile picture of the author drewfioravanti
    It would be more sleazy to know of a product that would help them achieve their goal and not let them know about it.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Willing2Learn View Post

    What do you think is the best way to transition from presell email copy to a product recommendation?
    For myself, by making the transition as minimal as possible.

    I make sure that people expect it and know that it's coming up, and when, and why, and that it will be something both interesting and relevant to them, so that they're already curious about it before they even get the email which includes the promotion. (My first promotion is typically in either the third or the fourth email, though that isn't really relevant to the point I'm making, here).

    Originally Posted by Willing2Learn View Post

    To be more specific how do you do this in a way that doesn't seem sleezy or disrupt the flow of what you were discussing in the email?
    I make it "not disrupt" the flow of what I was discussing in emails by making it part of what I was discussing in emails (not the product itself, but the fact that a recommendation for something is coming up). For me, it's all about "continuity".

    .
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    • Profile picture of the author Michael Shook
      I don't segue mostly because I personally don't mind if someone has something for sale that I might want or need. And I don't want to spend 10 minutes reading something that might or might not be pertinent and wind up with a pitch.

      For me honestly, the ones I like the least are the ones where a person is going to show me how to do something that I am really interested in but i can only do that thing if I buy the product they are using to create it.

      But those are mostly videos, not so much autoresponder messages. If you are going to sell something, be up front with it, its not like people are going to overlook putting in their credit card details, so there is not much of an element of surprise.

      I work a lot in personal development and I have gotten to the point where I pretty much say, I like this product because it can do such and such a task for you, maybe you would like it too. You can check it out right here. And I put the link in. I don't direct link much, I usually go to a review page, and that is where I insert my affiliate declaration.
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  • Profile picture of the author Lucian Lada
    W2L, here's how I do it: http://www.warriorforum.com/main-int...ml#post8245452

    As you can see, I even make fun of my intention to sell them something.

    There's no need to be ashamed to promote anything, especially if you mention this on your landing page. Plus, people know how the game works, so you might as well point to the big elephant in the room in a light-hearted way.
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    Professional autoresponder email writer.
    I also write premium quality articles, e-books, etc.
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  • Profile picture of the author jempub
    Don't be afraid to offer your subscribers a product.

    They are on your list to make you money. Just keep
    them engaged. Tie in a story and then promote the
    product.

    Or...

    You can simply tell them how the product has helped
    you and you want to give them a chance to take a
    look at it too.

    ~~ Gary
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    FREE: "How To Make $200 A Day Online Fast!"

    **Click here to download!
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  • Profile picture of the author Willing2Learn
    Thanks for the replies guys.

    Alexa that makes a lot of sense to include it way before hand with the expectation setting and continuity.

    Thanks for the example Lucian. Very helpful. And true. I just am so used to helping a lot of people for free so to "ask for the sale" is in many way foreign to me.

    Michael, that annoys me also. I don't ever want to put my readers in a position like that.

    Thank you too Gary. I like this "You can simply tell them how the product has helped
    you and you want to give them a chance to take a look at it too."

    I think I like the idea of a casual "by the way" approach rather than a hard sell.
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    • Profile picture of the author ElGuapo
      W2L: Abe Lincoln said if given six hours to cut down a tree, he'd spend the first four hours sharpening his saw. The reception to an affiliate offer and its conversion rate is based on how you've handled the list to date. If you've provided value, and your subscribers kinda like you for it, then they won't resent a recommendation - they'll love it.

      Additionally: instead of doing what most marketers do, drenching the email in hyperbole and just listing benefits and bonuses, you could run an honest and in-depth analysis/review/case study into the product.

      I won't say that this will boost your open and conversion rates (though it may do), but it should give you a clearer conscience. Think about how you would like to be marketed to - and then do it yourself!
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  • Profile picture of the author eac113
    Depending on how they got on your list in the first place they probably have an inkling that you will have something to offer them at some point. I agree with the preframing advice above, it will make your list much more receptive to your products and information.
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