What's the simplest way to "crunch" analytics, traffic numbers, etc.?
Google Analytics is pretty intimidating and has a lot of extraneous info that will take a lot of time to sift through (time that I'm paying for). So, I'd love some suggestions about a simple way to set things up for her so we get daily feedback on her efforts. (Caveat: I'm a right-brained analytics idiot. Looking at spreadsheets gives me a headache, so be gentle )
I'm thinking there are two ways to go:
* OPTION 1: Some kind of personalized report with GA that we can access that has only the key metrics
or
* OPTION 2: Some outside service or program that crunches GA numbers and presents them in an easy to access way.
My questions:
* which of these would you use?
* if it's option 1, what are the key metrics to look at?
* if it's option 2, what are these services?
Thanks in advance for your wisdom!