Niche sites - competition research?

by PHR
6 replies
Hi there,

Id like to know how you are researching the competition in your niche before starting a new website about it.

Have a great day,
Peter
#competition #niche #research #sites
  • Profile picture of the author ilee
    Originally Posted by PHR View Post

    Hi there,

    Id like to know how you are researching the competition in your niche before starting a new website about it.

    Have a great day,
    Peter
    If it's a proper niche site where you research the keywords right from the start, then all you need to do is research the 1st three website positions for the keywords, and see if you can at least match / preferably better their on-page and off-page SEO.

    If you're looking to be an authority in the niche (the recommended way), you'll need to look at the grander scheme of things. What authority sites are there in the niche? How big is their cover? If you find that they take all the keywords worth going for in the niche, then it means you'll need to go head to head with a fully established authority site. Not an easy thing to do.
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  • Google adword is well known easy researcher for get niche ideas and for keywords analysis also.this is best one tool for this.
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    • Profile picture of the author condra
      Yeah I think you need to make the distinction between keyword competition and niche competition.

      Keyword competition is pretty straightforward. The top three results will get most of the traffic. What kind of PageRank do those top pages have? Do they have the phrase in their page's title? Are there a ton of links pointing at those pages?
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  • Profile picture of the author Miguelito203
    Originally Posted by PHR View Post

    Hi there,

    Id like to know how you are researching the competition in your niche before starting a new website about it.

    Have a great day,
    Peter
    Now that I think about it, I don't really use keyword tools and stuff like that. The only in-depth research I might do is to find out if the niche I'm going into is profitable (possible for me to make money in). I don't do research on like individual keywords because, regardless of whether I'm building a larger niche site or a smaller one, I write content based on the new products that are coming out. I don't wait around for stuff to show up in a keyword tool because then, it's too late to get ranked for the really good (most profitable) stuff.

    Joey
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    • Profile picture of the author webmonopoly
      Originally Posted by Miguelito203 View Post

      Now that I think about it, I don't really use keyword tools and stuff like that. The only in-depth research I might do is to find out if the niche I'm going into is profitable (possible for me to make money in). I don't do research on like individual keywords because, regardless of whether I'm building a larger niche site or a smaller one, I write content based on the new products that are coming out. I don't wait around for stuff to show up in a keyword tool because then, it's too late to get ranked for the really good (most profitable) stuff.

      Joey
      You should definitely be doing some keyword research especially if your building an authority site.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Miguelito203 View Post

      Now that I think about it, I don't really use keyword tools and stuff like that. The only in-depth research I might do is to find out if the niche I'm going into is profitable (possible for me to make money in). I don't do research on like individual keywords because, regardless of whether I'm building a larger niche site or a smaller one, I write content based on the new products that are coming out. I don't wait around for stuff to show up in a keyword tool because then, it's too late to get ranked for the really good (most profitable) stuff.
      This.

      Joey is right, and (if anything) even slightly understating it: even if you could reliably get search engine traffic, for many marketers that's about the hardest kind there is to monetize, anyway.

      Even if Google de-indexed all my websites tomorrow morning, it would cost me about 20% of my traffic but only about 2% of my income, because search engine traffic has about a tenth of the value to me - across my entire range of niches - as non-search-engine traffic.

      I always suggest to people that they shouldn't put time and effort into trying to attract SEO traffic, for two main reasons: first, it's very precarious and makes your business Google-dependent, and any business that's Google-dependent is no more than one algorithm-change away from a potential accident (or even a potential disaster), as so many Warriors have been finding out over the last year or two, some of them to their very great cost; secondly, for me, search engine traffic, in every single one of my niches, has been uniformly the worst-converting traffic out of everything I've ever tried - search engine visitors to all my websites typically stay the least time, view the fewest pages, opt in the least often and actually buy anything by far the least often. I admit I do get tons of search engine traffic to all my main sites (because high rankings for multiple keywords happen to be a minor side-benefit of the main targeted traffic-generation method I use) but I'd hate to have to make a living just from that traffic. If you have a good look round the forum, you'll also see plenty of other Warriors making exactly this point.


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