Building Landing Pages

A "landing page" is the simply the page on which you arrange for any given kind of traffic, from any source, to "land" when they click on a link.

It's up to you what your landing page is, or what you choose to use as a landing page for your traffic.

A landing page can be a squeeze page; it can be a sales page; it can be an article; it can be the home page of a blog; it can be a content-rich page; it can be anything you like. If it's where your traffic "lands", on clicking a link, then it's a "landing page".

Don't imagine that all landing pages are trying to sell something, or trying to get people to opt in.

Quite often, in the Warrior Forum, when people ask questions about "landing pages", it isn't actually "landing pages" that they really wanted to know about. Sometimes it's just "opt-in pages". Sometimes it's more specifically "squeeze pages" (a "squeeze page" is one specific type of ""opt-in page"). Sometimes it's even "sales pages" (but that's really a whole different subject altogether).

http://www.warriorforum.com/main-int...ml#post9319964

A landing page is important for getting high conversions only if you're using your landing page for some function that involves "conversions", such as "converting visitors to opted-in subscribers" (that's a function of opt-in pages, including squeeze pages), or "converting visitors to customers" (that's a function of sales pages).

Unless you want to depend on an unnecessary third-party service which supplies and hosts landing pages of various pages for people, you need to start by having a website, rather than by not having one.

Sorry, but this is too vague a question to be answerable (especially given your initial misunderstanding about what the words "landing page" mean, I think?). And the answer is very different for different types of marketers, also (vendors/affiliates/etc.)

WordPress is one. There are a few hundred others. Questions about this subject belong in this part of the forum: Website Design


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Thanks Alexa for helpful information..

It baffles me that we don't have "sticky" threads explaining basic concepts to newcomers. I see this all the time on other forums (in other niches).

Is it just me?

There is one great tool launched in market very recently , LPM .Check it out if you are really looking for some great converting landing pages.

There several different services that provide easy ways to build a page or you can grab a WP plugin if you have site and build your own.

A landing page is a one-page website that lets you capture peoples email addresses, often times in exchange for a freebie offer giveway (free ebook, audio/video course etc.).

You've probably seen them before saying "Click here to get my top 10 weight loss tips!"

Then you punch in your email to get those free 10 tips, and the marketer on the other side now has your email address and can market to you over time.

A landing page is a crucial tool for your business because it captures LEADS (email addresses).
There is a saying that "the money is in the list, but the fortune is in the follow up."

After capturing their email, you build a relationship with the PEOPLE who are on your list.
People buy from people they know, like, and trust.

The most successful internet marketers make tons of money from their list because the people on their list trust them. So they buy whatever products or services they are selling.

Without capturing the email (lead) then you forfeit any chance of following up with your visitors and turning them into sales and repeat buyers.

Use LeadPages to build high-converting landing pages with just a few clicks.

It baffles me that people post basic questions here vs doing a simple Google search.

What is Landing Page?
a web page which serves as the entry point for a website or a particular section of a website.

Why Landing Page is importand to get high conversion
To get conversion you need to describe your product features as much as possible with contents like - Images, Texts, Videos etc. To show these contents you need a landing page. Then it's about feel about trust. And you can show this by making your landing page professional look and standard.

How to build landing page if you don't have website
Instapage is a good option to do that. Also there are other sites to build your landing page. Besides you can collect data or track visitors and clicks with their features.

How to market products with help of landing page
As i mention earlier. You need to show the product features and how your product can help others. So people get interested to your products. When your landing page is ready you can promote your landing page through SEO, Article Writing, Guest Blogging, Youtube Video, Forum Posting etc.

Any tool to build landing page
Instapage / Leadpages are the most trending landing page creator services out there.

Thanks codeponsive. Instapege is awsome to build landing pages and it is easy to use. It get less time to make an attractive landing page.

There are also auto-responder services that have landing page builders included if you want to keep things simple.

ok let's try again shall we, cos it seems when I reply to a certain someone my posts are deleted.

There is MOST definitely such thing as a "ONE PAGE LANDING PAGE WEBSITE". I've built many for my business to redirect to an offer, and there are many more examples on the web.

I would suggest you do not just take people's word for it but also to research for yourself.

Landing pages are so IMPORTANT cannot stress enough you are loosing potentiall 100's - 1000's of dollars. Creating a landing page that is attractive to your guest is a must because in a few short seconds you have the opportunity to present your niche, product, content and make them optin just based on that page....

When you capture the email you just basically won money... those people are interested in your product or whatever you're offering they signed up because they want to hear from you and want to keep in contact which is the perfect opportunity to promote products, content, advice or whatever you are selling to them basically creating a solid foundation to your business. Building up your list will also bring you the opportunity to sell some ads and put other affiliated products you are promoting.. you cant try out my wordpress plugins wpleadrocket.com or leadrocket2.com you will be amazed how much landing pages help you out getting your business going!

So you can build a simple one page website and use this to get subscribers who you then mail.

I personally don't use this as I see them more as 'blackmail' pages "I have this information that will help you but will only give it to you if you give me your email address". Now I am not saying they don't work but I much prefer a method that builds trust, goodwill, authenticity and a whole bunch of other traits. Its also worth noting that a lot of IMers wrongly believe that this will envoke reciprocity.

How I do it is to match their pain. For example someone googles how to I train my pet griffin? Well if its ppc I might have an advert saying 7 ways to train your pet griffin like a Greek god. When they follow the link they land at a page that has 7 ways to train their griffin. Although this is content it is still a landing page but not. On this page their is the option to join my list for more information on griffin training.

There is research that shows that leaving sign ups as option actually increases sign ups, has 'better' subscribers and ultimately and more importantly make you more money.

Thanks everyone for information.

Regarding your fifth question, there are many good tools/services. These are some of them:

1. LeadPages (hosted)
2. 1MinuteSites (hosted)
3. WP Profit Builder (plugin)
4. InstaBuilder (plugin)
5. Landing Page Monkey (hosted)


- Nizam

Think of your landing page as your initial impression to a stranger.

Is your hair combed? did you ironed your clothes? do you look good?

If yes, move on to the content, which is the first few minutes of communication.

Are you friendly? are you approachable? are you open to conversation?

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At this point, you probably have them interested in what you have to offer. Craft your landing pages as to leaving an impression on people, and you will get them curious enough to look for your products/services/list even without a blatant-in-your-face popups or FREE! squeeze pages.

Ed