How do I promote my business and get more customers ?

34 replies
I'm a professional logo and graphic designer with years of experience. I have my own website which allows the customer to view my portfolio, check the packages and place an order. I have been earning well, but it's not growing. Most of the visitors who convert into buyers are referred to my website via other people or forums. Organic traffic to the website (subdomain) is really low, but the main site which is a blog gets decent traffic 2500- 3000 every day.

I don't have a lot of budget for Google advertising. I tried Facebook ads but it never works for me. Now I'm trying to publish articles in the blog section of the website.

I'm sure that if people see my work, they will surely order but how do I get the word out quickly? Where do I find people who need logo, business cards, app icons and other stuff related to graphics.

I don't know how to promote my services online and I need your help. All your inputs are really appreciated.
#business #customers #promote
  • Profile picture of the author avalon2013
    Here is a big list of freelance sites. I don't suggest you to sit there for 24 hours a day waiting for the client, but you surely need to create a profile page about your services with some examples of your work and a link, leading to your subdomain portfolio. This might help you to get targeted and highly motivated visitors.
    50 Freelance Job Sites For Designers & Programmers – Best Of
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    • Profile picture of the author vickybabe
      A big tip mate would be to contact those who use graphics the most in this space and offer them a sample work for free

      I am talking about product creators

      I and most of these guys are always looking for good graphics for our products, sales pages, jv pages etc

      Also these are the people that understand the value of paying for something that they can not do themselves or is too time consuming

      Build up a network of these guys and you will never be out of work

      Hope that helps

      By the way pm me some samples, what you can do and prices, currently looking for a go to graphic designer
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      • Profile picture of the author astral walker
        I would love to work for such people. Which forum would be ideal to find such people? You can check my work quality. I have uploaded most of my work to imgur . bleepingtech's albums - Imgur

        Originally Posted by vickybabe View Post

        A big tip mate would be to contact those who use graphics the most in this space and offer them a sample work for free

        I am talking about product creators

        I and most of these guys are always looking for good graphics for our products, sales pages, jv pages etc

        Also these are the people that understand the value of paying for something that they can not do themselves or is too time consuming

        Build up a network of these guys and you will never be out of work

        Hope that helps

        By the way pm me some samples, what you can do and prices, currently looking for a go to graphic designer
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  • Profile picture of the author ChrisDH
    Do you already use freelancing sites? If not you should as there is a lot of money out there if you are good at what you do and you don't have to pay for any advertising.
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    • Profile picture of the author Cali16
      Originally Posted by ChrisDH View Post

      Do you already use freelancing sites? ...you don't have to pay for any advertising.
      That's not really true. Most freelance sites charge a membership fee and also take a cut of the freelancer's payment for services. For larger jobs, the cut they take can add up to a fair amount over time. So, in that regard, you are still paying for advertising - the freelance site is essentially the venue for marketing your services, and they don't do that for free. I'm not suggesting that the OP no go this route, but rather to be aware that it's not free to use them.
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      • Profile picture of the author ChrisDH
        Originally Posted by Cali16 View Post

        That's not really true. Most freelance sites charge a membership fee and also take a cut of the freelancer's payment for services. For larger jobs, the cut they take can add up to a fair amount over time. So, in that regard, you are still paying for advertising - the freelance site is essentially the venue for marketing your services, and they don't do that for free. I'm not suggesting that the OP no go this route, but rather to be aware that it's not free to use them.
        It's absolutely true. Yeah sure you pay a small percentage to the site but the work is guaranteed and this is nowhere near what you could potentially pay for advertising and even then any newcomer (or seasoned pro) wouldn't be able to guarantee any return from the advertising costs without extensive testing.

        Originally Posted by astral walker View Post

        I tried freelancer, but most clients don't hire newbies. I did one job for which I have got 5-star rating but since then no new jobs and it has been a year.
        Focus on small jobs to get your rep up and low ball for the first few. You will get more work if you stick at it, it just takes time.
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    • Profile picture of the author astral walker
      Originally Posted by ChrisDH View Post

      Do you already use freelancing sites? If not you should as there is a lot of money out there if you are good at what you do and you don't have to pay for any advertising.
      I tried freelancer, but most clients don't hire newbies. I did one job for which I have got 5-star rating but since then no new jobs and it has been a year.
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  • Profile picture of the author sirtiman
    You need to hire marketing manager. Some design things can't blend with IM/MMO niche.
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  • Profile picture of the author NeedBucksNow
    Have you looked at Fiverr? You could do small jobs for $5 & include your own price for bigger jobs. May take a while to build up but if you get a top rating you should be golden
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    • Profile picture of the author astral walker
      Originally Posted by NeedBucksNow View Post

      Have you looked at Fiverr? You could do small jobs for $5 & include your own price for bigger jobs. May take a while to build up but if you get a top rating you should be golden
      I know about Fiverr. I don't want to go down to that level considering the quality of my work.
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  • Profile picture of the author starvedseo
    Try to seo your site for your main keywords.
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    • Profile picture of the author astral walker
      Originally Posted by starvedseo View Post

      Try to seo your site for your main keywords.
      Do you think writing articles in the blog section would help?

      If yes, what type of articles would be best as my aim is to attract customers, business owners and not other graphic designers.
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    • Profile picture of the author Jonathan Branson
      Originally Posted by starvedseo View Post

      Try to seo your site for your main keywords.
      We agree! You should do SEO and provide high quality content in your website.
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  • Profile picture of the author TB Ann
    Find those people in the startup community. they sure don't yet have websites to which you can offer your services
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  • Profile picture of the author Jamel Hassell
    Originally Posted by astral walker View Post

    I'm a professional logo and graphic designer with years of experience. I have my own website which allows the customer to view my portfolio, check the packages and place an order. I have been earning well, but it's not growing. Most of the visitors who convert into buyers are referred to my website via other people or forums. Organic traffic to the website (subdomain) is really low, but the main site which is a blog gets decent traffic 2500- 3000 every day.

    I don't have a lot of budget for Google advertising. I tried Facebook ads but it never works for me. Now I'm trying to publish articles in the blog section of the website.

    I'm sure that if people see my work, they will surely order but how do I get the word out quickly? Where do I find people who need logo, business cards, app icons and other stuff related to graphics.

    I don't know how to promote my services online and I need your help. All your inputs are really appreciated.
    1 demographic research is vital;it helps to pin point prospects income level,spending habits ,age ethnicity,education level . It helps to zoom into hot prospects.

    2 I would do some offline marketing with a laptop and projector

    3 Brand yourself and continue to provide solutions to people's problems

    4 Send of a few solo ads too .
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    • Profile picture of the author astral walker
      Originally Posted by Jamel Hassell View Post

      1 demographic research is vital;it helps to pin point prospects income level,spending habits ,age ethnicity,education level . It helps to zoom into hot prospects.

      2 I would do some offline marketing with a laptop and projector

      3 Brand yourself and continue to provide solutions to people's problems

      4 Send of a few solo ads too .
      Points Noted. I was thinking about offline marketing as well. Also I think, offline branding is really important as well.

      I have no idea on how to do demographic research. Any tips?
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  • Profile picture of the author slammer81
    Are you up and about on YouTube my mate? You're getting some decent traffic there and shouldn't be struggling so hard.

    Any case studies from happy clients on the blog/youtube? Inform and instruct.
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  • Profile picture of the author yordanov
    I don`t like Fiverr...Well, one gig starts with $5, but you can add extras up to $100. So if you advertise clever in Fiverr, make nice YouTube videoq and Fiverr video, surely you will succeed.
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  • Profile picture of the author tudexo
    Did you try talking to product creators? Offer them something for free and if they like your work they might want to hire you.
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    • Profile picture of the author astral walker
      Originally Posted by tudexo View Post

      Did you try talking to product creators? Offer them something for free and if they like your work they might want to hire you.
      Where do I find product creators? I would love to connect with them.
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  • Profile picture of the author daysinthenorth
    Other than freelancing websites I'll recommend:

    Social Media

    Social Media has become apart of our daily lives and some people are making sales by social media marketing alone. You'd want to be on the social media platforms that your audience is on and then start by building relationships and sharing your projects.

    LinkedIn should be included in your list because its more as a online resume than a social media that represents you and your business.
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  • Profile picture of the author Roderick Gardner
    Have you tried bing.com you know bing ads . They are cheaper than google ads. You can run $5 and see what key words are working .
    Or
    Have you tried posting in FB groups ie Internet marketing niche / blog niche / website niche a bit time consuming but the right eyes will see your services. Also on Fb there are product creators who are always looking for graphic / logos
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  • Profile picture of the author Slade556
    You only tried freelancer? Why didn't you try out more freelance websites?
    You can create a profile on Elance, Odesk, and so many other websites! (just do a google search for freelance websites,you'll find many).
    Create a portfolio, you can show off your work over there, so people can see what it is that you have to offer.
    I would suggest Fiverr as well, but only if you're willing to work for really low rates, there are many people over there who make custom logo designs fr $5. I noticed you charge a lot more than that.
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    • Profile picture of the author astral walker
      Originally Posted by Slade556 View Post

      You only tried freelancer? Why didn't you try out more freelance websites?
      You can create a profile on Elance, Odesk, and so many other websites! (just do a google search for freelance websites,you'll find many).
      Create a portfolio, you can show off your work over there, so people can see what it is that you have to offer.
      I would suggest Fiverr as well, but only if you're willing to work for really low rates, there are many people over there who make custom logo designs fr $5. I noticed you charge a lot more than that.
      Fiverr is too crowded and I charge a small fee for logo design i.e $40.99 for a 2 concept logo. In my opinion $40 is too low for a quality logo design.

      Paying for a sponsored thread on Warrior Forum do any good? I mean, If I would like to offer my services on WSO.
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  • Profile picture of the author colorexpert4
    You need to do SEO and SMM more perfectly. Doing normal SEO, SMM is not effective. So in order to do it perfectly you need to study more and more.
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  • Profile picture of the author hilear
    You obviously are doing something right you have customers and you have traffic.

    I would start there!

    Email all of your current customers and give them a great offer for direct referrals. This will drum up business and possibly get you some referrals. Ask for direct referrals, a call, an email or ...a persons number.

    2500-3000 people to your site per day? What kind of advertising or offer are you giving to them? Maybe it is not enticing enough. What does the competition offer? Are you building an email list from all of this traffic. If not do so! Then email with compelling info, fantastic jobs you just created, client testimonials, surveys and Great offers!
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    • Profile picture of the author astral walker
      Originally Posted by hilear View Post

      You obviously are doing something right you have customers and you have traffic.

      I would start there!

      Email all of your current customers and give them a great offer for direct referrals. This will drum up business and possibly get you some referrals. Ask for direct referrals, a call, an email or ...a persons number.

      2500-3000 people to your site per day? What kind of advertising or offer are you giving to them? Maybe it is not enticing enough. What does the competition offer? Are you building an email list from all of this traffic. If not do so! Then email with compelling info, fantastic jobs you just created, client testimonials, surveys and Great offers!
      This traffic is directed towards my tech blog and not to my subdomain (graphic design website). I mostly post how-to-guides of BleepingTech and that drives traffic. I have tried placing ad banners on my tech blog but the type of audience I get is totally from a different niche.

      Bleeping Design has awesome offers. The price is really affordable. The problem here is that people are not aware of my services.

      I will have to focus of publishing articles in the blog section of the website and also some paid advertising. I'm also think to start an affiliate profram.
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  • Profile picture of the author homebuz
    Originally Posted by astral walker View Post

    I'm a professional logo and graphic designer with years of experience. I have my own website which allows the customer to view my portfolio, check the packages and place an order. I have been earning well, but it's not growing. Most of the visitors who convert into buyers are referred to my website via other people or forums. Organic traffic to the website (subdomain) is really low, but the main site which is a blog gets decent traffic 2500- 3000 every day.

    I don't have a lot of budget for Google advertising. I tried Facebook ads but it never works for me. Now I'm trying to publish articles in the blog section of the website.

    I'm sure that if people see my work, they will surely order but how do I get the word out quickly? Where do I find people who need logo, business cards, app icons and other stuff related to graphics.

    I don't know how to promote my services online and I need your help. All your inputs are really appreciated.
    what a nice post! I guess the problem of online marketers today is based on promoting their business and getting more customers in order to generate sales.
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  • Profile picture of the author CyberHaggis
    Hello,
    Doing social media marketing + email marketing is a essential way of doing marketing.
    You can do also backlinks and other promotions as well for your website marketing.
    Thanks.
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  • Profile picture of the author TheZafraGroup
    Keep up the blogging. Shoot videos too and upload them on youtube. I don't know if you're doing this, you didn't mention it, but you NEED to build a list. If you're not doing it, that's why your income is not growing.

    As long as your blog and videos offer value...something people can benefit or learn from, people will be attracted towards you. They'll be coming to you. It's all about creating high quality content targeting a specific group of people. Be consistent and build a list.
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  • Astral walker,

    If you're running a one-man graphics design business at the moment, then what you can do is approach top rated freelance Web / desktop / mobile programmers, ebook writers and audio / voice-over artists, among others who regularly get projects from clients that may need graphics design services to go with their projects -- For example, mobile app programmers and desktop software developers usually don't have creative graphics design abilities, and the projects that they get normally require significant visual user interface design work. So:

    Find those top rated freelancers in popular sites like oDesk.Com, Freelancer.Com and so on; and

    Approach them. Negotiate a mutually beneficial arrangement with them where they'd get exclusive discounts for your graphics design services, they'd get a fixed commission percentage from clients that they send to you, you'd get exclusive discounts for their programming services, you'd get fixed commissions from each client you send to them, etc.

    And, if you run a team of graphics designers, then you can approach bigger teams of programmers, digital content authors and developers. Negotiate similar deals with them ...
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  • Profile picture of the author lastbastion
    Create professional profiles on major social networks and be active. Encourage people to share and like your content.
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  • Profile picture of the author kavyaanjali
    You can promote it by using email marketing,digital marketing which will help you to be popular in the market because now a days all are using internet and aware of that.
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  • Profile picture of the author wtbusiness
    You can get more traffic organically by blogging. It increases your SEO if done right. You also have to create a sales funnel. Email marketing is the most effective way to convert online. Its not traffic alone that makes you money. Read my blog for tips.Go to www.globalvisionselite.com
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