Taking Out a Loan to Buy PPC Traffic: Stupid idea or not?

20 replies
Has anyone ever thought it was worthy of doing?
#buy #idea #loan #ppc #stupid #taking #traffic
  • Profile picture of the author travlinguy
    Originally Posted by deebee23 View Post

    Has anyone ever thought it was worthy of doing?
    Maybe stupid. Maybe smart. Though you haven't given enough info to know which.
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  • Profile picture of the author Teravel
    Have you tested your funnel?

    If so, what kind of traffic did you use and how well did it convert?

    If not, why would you want to get into PPC without a properly tested funnel in place?


    Those questions are rhetorical.
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  • Profile picture of the author drem
    Originally Posted by deebee23 View Post

    Has anyone ever thought it was worthy of doing?
    It depends on your funnel and how experienced you are. If you know how to make PPC convert well, it might be an option. I think there are too many variables left out to really make a concrete assessment.
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    • Profile picture of the author deebee23
      I don't have any intentions of taking out one. I was just wanted to know if Internet Marketers take out loans for their businesses the way offline marketers do for brick and mortar companies.
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  • Profile picture of the author Smaz
    If you found a good traffic source and you use the money to scale up your campaign then I would go for it, otherwise better don't do it.
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    • Profile picture of the author Teravel
      Originally Posted by Smaz View Post

      If you found a good traffic source and you use the money to scale up your campaign then I would go for it, otherwise better don't do it.
      You could have the best traffic source in the world, but it won't do you any good if you can't convert any of it. There's more to business than traffic.
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  • Profile picture of the author Cosmit
    Originally Posted by deebee23 View Post

    Has anyone ever thought it was worthy of doing?
    i did a PPC test run on a project of mine and the success was so unexpected that i was forced to sell some of my stocks to buy more ads. first month i basically didnt make anything, but i tweaked and worked out how things worked, and now my income is exploding. so in my scenario, if i didnt have stocks to sell, i would take out a loan (or just borrow from family), because i know how profitable my project became. but i dont know your case so i cant have an opinion on such a broad question
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  • Profile picture of the author O0o0O
    You should only take out a loan when you know for sure that your return is going to be greater then the interest of the loan. And in internet marketing the only way that's going to happen is if you have already split tested your ads. Have you split tested your ads already? If not then you will need to do that first.
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    • Profile picture of the author Alastair Hayward
      It is no different than using a credit card online lots of people use them to buy products and services but wouldn't it make more sense to pay an experienced ppc management company or even find someone here on the warrior forum under warriors for hire to set it up for you the right way rather than doing it yourself? I know a lot of people want to save money but if you don't know how to setup a ppc campaign or don't have the right systems in place you will lose a lot of money.
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    • Profile picture of the author joseph7384
      Originally Posted by O0o0O View Post

      You should only take out a loan when you know for sure that your return is going to be greater then the interest of the loan. And in internet marketing the only way that's going to happen is if you have already split tested your ads. Have you split tested your ads already? If not then you will need to do that first.
      The only real way to split test your ad is to actually run the ad in Adwords.
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  • Profile picture of the author jideofor
    Lol... very stupid idea
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  • Profile picture of the author Tom Addams
    Stupid idea.

    PPC marketing is an expensive education; and it's an education that never ends. Grab yourself some coupons, read everything you can on the subject, pick the brains of whoever offers up their melon for the picking, and prepare for steep learning curves. I'm not saying it's a bad way to earn a living. There are some of us who spend 6-figures a month, so it can't be all bad. But - for a beginner - this is not the vicinity to take out loans to learn. Chances are: by the time the money's dried up, you still won't know enough to profit.

    Tom
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  • Profile picture of the author n3o
    unless you are experienced & have proven money earn PPC , you can get loan to scale it up. If you just beginner doesn't suggest as all your money would get sucked up.
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  • Profile picture of the author wn123
    It's not a stupid idea if you are only going to target the "buyer" keywords. But if you are not targeting those terms then you're going to have to spend money testing lots of different keyword phrases before you can identify those that are making you a good ROI.
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  • Profile picture of the author Randall Magwood
    I'd rather get a job or go down to the local "Labor Ready" in your area to get paid super instantly. Then take that money to run a simple $50 PPC ad to test the niche. You should do something similar. You don't want to get caught up in a business loan that can cripple you 3 years from now. I'm sure you don't want that debt hanging over your head. Test the niche first. And then wait and see how conversions and sales are.
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  • Profile picture of the author brentb
    The answer depends. Run the math and find out.

    If the loan is at 6% and your marketing campaign will provide a return of greater than 6% then do it of course.
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  • Profile picture of the author Sweersz
    No! Terrible idea. It's a disaster waiting to happen.
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  • Profile picture of the author Shaolinsteve
    Originally Posted by deebee23 View Post

    Has anyone ever thought it was worthy of doing?
    Do you currently have any sort of ad spend budget and just looking to expand or nothing at all? I'd also ask whether you have tested whatever it is you're working on at the moment.
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  • Profile picture of the author skmyna
    I don't think it is a stupid idea if you know how to convert those PPC traffic.This knowledge of converting PPC traffic of course comes from a series of tests.If someone have confidence of converting Paid traffic to his or her list I don't think there is any risk of taking a loan to buy PPC traffic.Try small and then go big.
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