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Customer avatar

by Johnny1975
8 replies
I've been trying to find a guide on creating a customer avatar, and although i've come across a lot of information, when it comes to the actual criteria of what goes into a customer avatar, I've not found anything much beyond general or vague stuff. I've also looked on amazon to see if anyone has written a book about it but I've not come across anything.

Has anyone written a definitive guide to creating a customer avatar?
#avatar #customer
  • Profile picture of the author JPaston
    I don't think you need a book. But you do need to do some research.

    Probably the easiest is to go on forums in your niche and read about the problems that people are concerned about. As you read them get a picture in your mind of the person who is asking the question.

    Then Develop that picture using what you know about the demographic of buyers in your niche. For example is your ideal buyer old, young or middle aged? Wealthy, well off or poor? Employed, housewife or student?

    Then expand on that. If employed what sort of job are they likely to have? Are they married and have a family and so on.

    Start to imagine what drives them to look for answers to their problem(s). What are their biggest fears or hangups?

    Pretty soon you'll have fleshed out the character of your avatar and can start creating products, writing emails and sales letters and blog posts etc. with them in mind.

    Actually I always use two avatars, one male and one female. And I'll write alternately for them.

    It seems strange to start doing this, in the beginning, but it does help in making your writing and responses more personable and friendly.
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    • Profile picture of the author Johnny1975
      Originally Posted by JPaston View Post

      I don't think you need a book. But you do need to do some research.

      Probably the easiest is to go on forums in your niche and read about the problems that people are concerned about. As you read them get a picture in your mind of the person who is asking the question.

      Then Develop that picture using what you know about the demographic of buyers in your niche. For example is your ideal buyer old, young or middle aged? Wealthy, well off or poor? Employed, housewife or student?

      Then expand on that. If employed what sort of job are they likely to have? Are they married and have a family and so on.

      Start to imagine what drives them to look for answers to their problem(s). What are their biggest fears or hangups?

      Pretty soon you'll have fleshed out the character of your avatar and can start creating products, writing emails and sales letters and blog posts etc. with them in mind.

      Actually I always use two avatars, one male and one female. And I'll write alternately for them.

      It seems strange to start doing this, in the beginning, but it does help in making your writing and responses more personable and friendly.
      Thanks. Do you think demographics count for a lot? I mean, do typical things like age, gender, etc carry as much weight as things like values and lifestyle?
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      • Profile picture of the author DustonMcGroarty
        Originally Posted by Johnny1975 View Post

        Thanks. Do you think demographics count for a lot? I mean, do typical things like age, gender, etc carry as much weight as things like values and lifestyle?
        Definitely when you're looking to target them on ad platforms like Facebook. And, actually, Facebook is a GREAT place do research for your avatar.

        Find a page or group that has targeted interests of who you THINK is your ideal person, click on a few of those people, and "stalk" their profiles. Meaning, take a look at what they've "Liked" on Facebook, what are their favorite books, movies, tv shows, etc.
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  • Profile picture of the author AlexSchneider
    I found this article to be very helpful:

    https://ryanbattles.com/post/defining-customer-avatars

    You can also have a look at the term "User-Centered Design" because this is a method that evolves around the idea that you first identify your customer and then create something especially suited to him/her.

    Take care
    Alex
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  • Profile picture of the author DavidAllenNeron
    If you're still struggling with creating a laser targeted customer avatar, you can check out the link in my signature for the most comprehensive training I've seen online about Customer Avatars, .. (FULL DISCLOSURE) I did create the product but I believe customer avatars to be a necessary part of marketing.
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  • Profile picture of the author titfortat
    I too am looking for a working guide on how to create a customer avatar. All I can find are generalities on it like the post here from JPaston. If you don't know how most of this is guess work. I want to know how to find concrete research (with facts and data) that will guide me in developing that specific avatar for the product I want to create
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    • Profile picture of the author localmarketerguy
      Originally Posted by titfortat View Post

      I too am looking for a working guide on how to create a customer avatar. All I can find are generalities on it like the post here from JPaston. If you don't know how most of this is guess work. I want to know how to find concrete research (with facts and data) that will guide me in developing that specific avatar for the product I want to create
      If you have yet to develop your product, find a market first, figure out what they want, then create a product that will serve them.

      It will be much tougher to find a perfect market for the product you have already created, or for the one you have in mind.

      Doing some smart research on social media will give you tons of ideas.
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  • Profile picture of the author Lucasp
    Andre Chaperon's AutoResponder Madness course includes a fairly in depth and pretty good outline.
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