Squeeze Page Launched! But Where's All My Traffic??

23 replies
Hi WF,

I just recently launched my new startup [because of rules I must keep it vague]. But it's out there and I need help building a list from scratch.

It is a landing page with an introduction to the idea and a field for email addresses.

I'm currently utilizing Facebook, but that is mostly friends and family. How do I get the word spread out about this so people can hear and start using this service?

After researching a bit, I think these would help me the most. Can I also get some feedback on these and perhaps what I should puruse?
  • StumbleUpon Ads
  • Facebook + Twitter
  • Style and Fashion Forums
  • Bing PPC
  • Solo Ads
  • Facebook Ads/Promote
#launched #page #squeeze #traffic
  • Profile picture of the author ulianov
    Originally Posted by VOnline View Post

    Hi WF,

    I just recently launched my new startup [because of rules I must keep it vague]. But it's out there and I need help building a list from scratch.

    It is a landing page with an introduction to the idea and a field for email addresses.

    I'm currently utilizing Facebook, but that is mostly friends and family. How do I get the word spread out about this so people can hear and start using this service?

    After researching a bit, I think these would help me the most. Can I also get some feedback on these and perhaps what I should puruse?
    • StumbleUpon Ads
    • Facebook + Twitter
    • Style and Fashion Forums
    • Bing PPC
    • Solo Ads
    • Facebook Ads/Promote
    You should go for PPC Ads & maybe Solo Ads. For Bing Ads I recommend to read this thread. Facebook Ads is a good way to go
    {{ DiscussionBoard.errors[9750601].message }}
    • Profile picture of the author Michael Shook
      You might be able to get targeted traffic by using ads in PPC or on Facebook. Its hard to say that for sure because we don't know what your market is. If they aren't on Facebook in a findable way - like through interests or fans of a rival page and if they don't search for info you are kind of left with guest blogging, article syndication and things like podcasting.

      Nothing wrong with any of those ideas, its just that they take longer than paid ads.
      Signature


      {{ DiscussionBoard.errors[9750741].message }}
      • Profile picture of the author VOnline
        Originally Posted by Michael Shook View Post

        You might be able to get targeted traffic by using ads in PPC or on Facebook. Its hard to say that for sure because we don't know what your market is. If they aren't on Facebook in a findable way - like through interests or fans of a rival page and if they don't search for info you are kind of left with guest blogging, article syndication and things like podcasting.

        Nothing wrong with any of those ideas, its just that they take longer than paid ads.
        It's tough to find out where my people are:

        People who wear simple clothing [solid t-shirts, simple socks].
        • People who own and have basics/essentials in their wardrobe [t-shirts, socks, underwear]
        • People who need to have a fresh set of essentials at a moments notice
        • People who are too busy and don't want to waste time shopping for basics
        • People who like receiving and getting packages at the door

        Everyone needs to replace the clothes they wear often, but no one wants to do it. Feel good about throwing out an old T-shirt or pair of underwear because you know there'll be a new one waiting for you at the door. No more wasting time going out for the basics you need.
        Signature
        WardrobeStaples.com
        Pleasures of Effortlessly Receiving New Wardrobe Essentials Every Month


        Feel good about throwing out old clothes because you know there’ll be a new one waiting for you at the door.
        {{ DiscussionBoard.errors[9750746].message }}
    • Profile picture of the author VOnline
      Originally Posted by ulianov View Post

      You should go for PPC Ads & maybe Solo Ads. For Bing Ads I recommend to read this thread. Facebook Ads is a good way to go
      Awesome, so I guess I'll have to find ads that are in my niche and such.

      I will check out Bing and research some ways on Facebook.

      Would it be wise to start using these paid methods now even though I'm just building a list? I mean I am not making sales yet and the people that do sign up can change their mind about subscribing or not once the actual site launches.
      Signature
      WardrobeStaples.com
      Pleasures of Effortlessly Receiving New Wardrobe Essentials Every Month


      Feel good about throwing out old clothes because you know there’ll be a new one waiting for you at the door.
      {{ DiscussionBoard.errors[9750742].message }}
      • Profile picture of the author Michael Shook
        Originally Posted by VOnline View Post

        Awesome, so I guess I'll have to find ads that are in my niche and such.

        I will check out Bing and research some ways on Facebook.

        Would it be wise to start using these paid methods now even though I'm just building a list? I mean I am not making sales yet and the people that do sign up can change their mind about subscribing or not once the actual site launches.
        What are you building a list for if you don't have a site or anything to sell? This is really the age of instant gratification, the days of people subscribing to a notification list are almost over with - unless you are an author writing a series of books.
        Signature


        {{ DiscussionBoard.errors[9750745].message }}
        • Profile picture of the author VOnline
          Originally Posted by Michael Shook View Post

          What are you building a list for if you don't have a site or anything to sell? This is really the age of instant gratification, the days of people subscribing to a notification list are almost over with - unless you are an author writing a series of books.
          I'm trying to get the word out about this idea and see if it could take off [looks like it will]. It's basically a pre-launch to the site.

          Would I be seeing more results if I just starting working and getting the actual site up and start getting people to subscribe to the service?
          Signature
          WardrobeStaples.com
          Pleasures of Effortlessly Receiving New Wardrobe Essentials Every Month


          Feel good about throwing out old clothes because you know there’ll be a new one waiting for you at the door.
          {{ DiscussionBoard.errors[9750749].message }}
          • Profile picture of the author Michael Shook
            Originally Posted by VOnline View Post

            I'm trying to get the word out about this idea and see if it could take off [looks like it will]. It's basically a pre-launch to the site.

            Would I be seeing more results if I just starting working and getting the actual site up and start getting people to subscribe to the service?
            Honestly, its hard to say, but I think you have a better chance of getting customers if you have something to sell them. The last thing is getting a site up, the first thing is getting your supply chain set up in way that is profitable at a volume you can sustain and scale.

            Maybe you've already done that, you didn't say that in your post. Maybe I am only thinking about that because I went to the post office today to mail out Christmas packages and spent 50 dollars for two boxes.

            So I am trying to imagine myself spending money on a rush delivery of underwear. I know there are people who would do that, but I am not sure they are targetable in a way except ads for luxury goods and services.

            Could be I am missing part of the picture of your business and don't see this idea clearly.
            Signature


            {{ DiscussionBoard.errors[9750770].message }}
            • Profile picture of the author VOnline
              Originally Posted by Michael Shook View Post

              Honestly, its hard to say, but I think you have a better chance of getting customers if you have something to sell them. The last thing is getting a site up, the first thing is getting your supply chain set up in way that is profitable at a volume you can sustain and scale.

              Maybe you've already done that, you didn't say that in your post. Maybe I am only thinking about that because I went to the post office today to mail out Christmas packages and spent 50 dollars for two boxes.

              So I am trying to imagine myself spending money on a rush delivery of underwear. I know there are people who would do that, but I am not sure they are targetable in a way except ads for luxury goods and services.

              Could be I am missing part of the picture of your business and don't see this idea clearly.
              This is a subscription service for clothing essentials. Look in your wardrobe now and perhaps you find a white t-shirt that is a bit stained and could probably be tossed out. Or maybe it is deformed and after countless of washes, it is faded and not as soft as it originally was.

              But you still leave it in your wardrobe.

              ... Simply because you don't want to go out to buy new ones. Or when you are out, you tend to forget about the basics.

              So just sign up for a subscription plan and they'll be delivered right to your door. The next time you're vacillating whether you should keep a t-shirt with pit stains or not, you won't hesitate because you know you'll be getting a Wardrobe Staples package at your door.
              Signature
              WardrobeStaples.com
              Pleasures of Effortlessly Receiving New Wardrobe Essentials Every Month


              Feel good about throwing out old clothes because you know there’ll be a new one waiting for you at the door.
              {{ DiscussionBoard.errors[9750960].message }}
  • Profile picture of the author drewfioravanti
    Here are the biggest problems I see:

    1. You have no idea who your market is
    2. Your website copy is terrible
    3. You have a photo of a dirtly old wrinkled t-shirt predominantly positioned on your site
    4. The stories of Jimmy and Emma are bullshit

    Once you figure out 1, that will help you with 2. And should help with 3. As for 4, well...you can't fix bullshit.

    You've got to figure out who your market is. Until then, nothing else matters. I wouldn't spend any money sending traffic to your offer as it is.
    {{ DiscussionBoard.errors[9751675].message }}
    • Profile picture of the author VOnline
      Originally Posted by drewfioravanti View Post

      Here are the biggest problems I see:

      1. You have no idea who your market is
      2. Your website copy is terrible
      3. You have a photo of a dirtly old wrinkled t-shirt predominantly positioned on your site
      4. The stories of Jimmy and Emma are bullshit

      Once you figure out 1, that will help you with 2. And should help with 3. As for 4, well...you can't fix bullshit.

      You've got to figure out who your market is. Until then, nothing else matters. I wouldn't spend any money sending traffic to your offer as it is.
      Thanks for the pointers.

      Any suggestions on how to pinpoint this market? Looks like I've narrowed it down to people who want to start dressing better but don't know where to start and professionals who have their wardrobes figured out but don't want to spend time going out to buy basics/don't like shopping or being at malls/stores.
      Signature
      WardrobeStaples.com
      Pleasures of Effortlessly Receiving New Wardrobe Essentials Every Month


      Feel good about throwing out old clothes because you know there’ll be a new one waiting for you at the door.
      {{ DiscussionBoard.errors[9752552].message }}
  • Profile picture of the author Rory Singh
    PPC is a lovely idea if you know what you are doing. But keep in mind that could cost you anywhere from $1 to $3 or more depending on what keywords you are using and this is just for one click.

    Now a lead can take up to 10 clicks before you even get a conversion. A conversion is the ratio of clicks to 'opt in' lead.

    Now 10 clicks at $1 (if you can find a click that low in your niche) would cost you ten bucks roughly.

    Now every lead will not buy 'instantly' so you will need to have a steady supply of marketing dollars to keep dipping into as you learn this internet marketing game and start seeing results.

    Now by using PPC, how much will it cost you to make a sale?

    Now that is something to think about.

    And that is why I highly recommend people find a system that will teach them all this stuff instead of trying to learn by hanging around the Internet reading.

    That could take years and even rob you of a wonderful career because that is overwhelming!

    {{ DiscussionBoard.errors[9752637].message }}
    • Profile picture of the author VOnline
      Originally Posted by Rory Singh View Post

      PPC is a lovely idea if you know what you are doing. But keep in mind that could cost you anywhere from $1 to $3 or more depending on what keywords you are using and this is just for one click.

      Now a lead can take up to 10 clicks before you even get a conversion. A conversion is the ratio of clicks to 'opt in' lead.

      Now 10 clicks at $1 (if you can find a click that low in your niche) would cost you ten bucks roughly.

      Now every lead will not buy 'instantly' so you will need to have a steady supply of marketing dollars to keep dipping into as you learn this internet marketing game and start seeing results.

      Now by using PPC, how much will it cost you to make a sale?

      Now that is something to think about.

      And that is why I highly recommend people find a system that will teach them all this stuff instead of trying to learn by hanging around the Internet reading.

      That could take years and even rob you of a wonderful career because that is overwhelming!

      I guess because the nature of this business is not to make leads become instant sales, PPC might not work so well as of right now. It'll make the numbers look nice, but my list still won't grow substantially.

      Perhaps I do need to find a mentor or someone that is successful in a subscription like business. But I think right now, Facebook/Twitter and getting on fashion/style blogs will be my best bet.
      Signature
      WardrobeStaples.com
      Pleasures of Effortlessly Receiving New Wardrobe Essentials Every Month


      Feel good about throwing out old clothes because you know there’ll be a new one waiting for you at the door.
      {{ DiscussionBoard.errors[9752680].message }}
  • Profile picture of the author tristatemedia
    we did not see your squeeze page. but keep it simple. 50 words or less
    be specific: and give something away for free (ebook)
    like
    4 ways to make $50 a day without a website
    =================================
    buy solo ads and i gurantee you you will get 40 optins for every 100 clicks
    {{ DiscussionBoard.errors[9753093].message }}
    • Profile picture of the author vicg100
      When it comes to list building you can't go wrong with solo ads, those will definitely get you the targeted traffic that will convert.
      Signature
      Learn How To Explode Your Instagram!
      LEARN MORE
      {{ DiscussionBoard.errors[9753254].message }}
  • Profile picture of the author VOnline
    So I guess start getting my product ready and then start using social media and ads.

    I am targeting people who are looking to dress better and busy professionals who don't want to go to the mall to shop for basics. Can anyone figure out places where these types of people who hang out at?
    • Business/entrepreneurship blogs + sites
    • Newbies of style and fashion forums
    Signature
    WardrobeStaples.com
    Pleasures of Effortlessly Receiving New Wardrobe Essentials Every Month


    Feel good about throwing out old clothes because you know there’ll be a new one waiting for you at the door.
    {{ DiscussionBoard.errors[9757854].message }}
    • Profile picture of the author Rashell
      Your target audience would likely be busy people. Busy moms, top sales people, doctors, affluent single parents, people with disabilities who can't get out easily, etc.

      You should probably get around some of those types of people. Survey them to find out if this type of service really would be of interest to them.

      If it is, find out where they hang out online / not online. What magazines do they read? Where do they get their news? How do they do their shopping? Do they spend time on facebook? Are there any facebook groups or pages they frequent. etc.

      Off the top of my head I'd think you could start finding these people in professional associations, entrepreneur magazine, success magazine, Tony Robbins fans, etc.

      But, to be honest, from looking at your squeeze page & sig I don't think you know enough about what makes your target audience tick to get them to take your offer seriously. Are you going to serve men, women, children, all?

      As a woman I'm not interested in the black t and socks. It doesn't "speak" to me at all. And I've never heard anyone use the term "clothing basics" or "wardrobe staples".

      And lastly, if you're not the lady at Victoria's I'm not all that interested in having you pick out my undies. Because those aren't really "basics" or "staples". They're the foundation for a great fit.

      HTH,

      Rashell
      {{ DiscussionBoard.errors[9757876].message }}
      • Profile picture of the author Rashell
        BTW I wasn't trying to imply, by my comments, that your offer is all bad. It's just not targeted.

        You may want to study how the other "personal shopper" sites work. I've seen a few for men where they'll purchase and send suits direct. Model those.

        Rashell
        {{ DiscussionBoard.errors[9757922].message }}
  • Profile picture of the author maxqsoft
    Your problem might be that your squeeze page design. Here is a video that explains how to design your optin landing page. A landing page in email marketing terms is called a “squeeze page.” The purpose of this page is to “squeeze” an email address out of the person visiting this page.

    Essentially, all that’s usually placed on this kind of page is an opt-in form generated from your autoresponder service and your free gift. Nothing gets sold on a squeeze page and no other distractions should be placed on this page either. It’s sole purpose is to build your list… period!

    Signature
    Helping Companies Showcase their business Free & Find Marketing Tools for Business & Social Media Mastery
    {{ DiscussionBoard.errors[9757937].message }}
  • Profile picture of the author jamescanz
    Field of Dreams was wrong...

    If you build it, they will not come (same refers to your squeeze page).

    Anywho, I would highly recommend jumping into FB ads.

    That should give you more traffic than you can handle (when used efficiently).
    {{ DiscussionBoard.errors[9758371].message }}
  • Profile picture of the author Randall Magwood
    I think PPC, solos (if they exist in your niche), facebook ads, ebay, and advertising on similar sites in your niche would be helpful. If your squeeze page is the one in your sig, it needs updating.
    {{ DiscussionBoard.errors[9758811].message }}
  • Profile picture of the author Teravel
    I think one of the big problems your idea will have, is the ever changing physique of your clients. If you are sending the same size clothing every week, and your client gains weight and doesn't fit those sizes anymore... Or, if you send them the same size clothing after they have been on a diet for months...

    Most of the people I know enjoy buying clothing for themselves, and dislike it when others buy clothing for them. Why would we want a person who doesn't know us at all sending us clothing we may not like?

    Just some things to think about. Questions your visitors might ask. Reasons you may not be getting the conversions you expected.
    Signature

    "Failure is feedback. Feedback is the breakfast of champions." -Fortune Cookie

    PLR Packages - WSO

    {{ DiscussionBoard.errors[9758898].message }}
    • Profile picture of the author VOnline
      Thanks to all the replies everyone!

      Originally Posted by Rashell View Post

      BTW I wasn't trying to imply, by my comments, that your offer is all bad. It's just not targeted.

      You may want to study how the other "personal shopper" sites work. I've seen a few for men where they'll purchase and send suits direct. Model those.

      Rashell
      You're fine; totally understand. Thanks for your comments!

      Originally Posted by Randall Magwood View Post

      I think PPC, solos (if they exist in your niche), facebook ads, ebay, and advertising on similar sites in your niche would be helpful. If your squeeze page is the one in your sig, it needs updating.
      Looks like solo ads and FB ads are the way to start, when I'm ready to start advertising and promoting.

      Originally Posted by Teravel View Post

      I think one of the big problems your idea will have, is the ever changing physique of your clients. If you are sending the same size clothing every week, and your client gains weight and doesn't fit those sizes anymore... Or, if you send them the same size clothing after they have been on a diet for months...

      Most of the people I know enjoy buying clothing for themselves, and dislike it when others buy clothing for them. Why would we want a person who doesn't know us at all sending us clothing we may not like?

      Just some things to think about. Questions your visitors might ask. Reasons you may not be getting the conversions you expected.
      They can always change their size, package, and subscription date.

      Right now I'm thinking about modifying this concept. Will keep you all posted!
      Signature
      WardrobeStaples.com
      Pleasures of Effortlessly Receiving New Wardrobe Essentials Every Month


      Feel good about throwing out old clothes because you know there’ll be a new one waiting for you at the door.
      {{ DiscussionBoard.errors[9758993].message }}
  • Profile picture of the author Shaolinsteve
    Originally Posted by VOnline View Post

    Hi WF,

    I just recently launched my new startup [because of rules I must keep it vague]. But it's out there and I need help building a list from scratch.

    It is a landing page with an introduction to the idea and a field for email addresses.

    I'm currently utilizing Facebook, but that is mostly friends and family. How do I get the word spread out about this so people can hear and start using this service?

    After researching a bit, I think these would help me the most. Can I also get some feedback on these and perhaps what I should puruse?
    • StumbleUpon Ads
    • Facebook + Twitter
    • Style and Fashion Forums
    • Bing PPC
    • Solo Ads
    • Facebook Ads/Promote
    Well... before you pursue numerous methods, you want to stick with a reliable source such as solo ads because you'll get results fast. That way, you can start split testing and tracking what works and what doesn't.

    Then once you have a squeeze page that you're happy with and that's pulling in good numbers, then start considering to expand.
    {{ DiscussionBoard.errors[9758947].message }}

Trending Topics