Selling Via Kindle- Worth It?

by Tommyg123 23 replies
Hey everyone,

I love the Kindle device. I used to hate reading ebooks and the like off off a computer screen, but find the Kindle is just like carrying a book with me.
Combine that with Amazon which is basically a search engine for people wanting to actually make a purchase and you have a winning combination.

BUT, if you aren't ranked as a best seller its easy for people to just skip past you among the hundreds of other books so am thinking you need people directly going to your book from outside amazon.

So how would you go about advertising your book so you aren't totally reliant on people stumbling across your title on Amazon?

Its not really worth PPC is it? I mean if you're making $4-5 off each sale (as most Kindle authors do) and you are paying a dollar in CPC you're almost certainly on to a loser.

I know there are free traffic sources but I love PPC and how you can scientifically decide who is coming to your site and who is converting.

I think you get the gist of what I am asking. Or would it be better to scrap the Kindle idea and just stick to selling an Ebook and keep all the royalties myself ( i know there is no hard and fast rule) but would be interested to hear form Kindle pro's out there

Many thanks
#main internet marketing discussion forum #kindle #selling #worth
Avatar of Unregistered
  • Profile picture of the author Roth
    Banned
    Originally Posted by Tommyg123 View Post

    Its not really worth PPC is it? I mean if you're making $4-5 off each sale (as most Kindle authors do) and you are paying a dollar in CPC you're almost certainly on to a loser.

    Right, you won't use PPC when promoting Kindle.

    Also, authors don't make $4-$5 off of each sale! It depends on what their price point is, but Kindle books range between 0.00 - 9.99. Royalties are 35% flat or 70% AFTER Amazon deducts all of their fees and charges.

    You're often making less than $5 per sale. Especially since your max price point is 9.99 with Kindle. You're not gonna sell a $47 eBook on Kindle...ever.

    One thing I can't stand {neither can Amazon} is the guru system mentality of "hire outsourced writers to create a crappy non-fiction self help books, publish them on Kindle, make bank!" It's flooded the market and Amazon is cracking down on it thankfully.

    If you're actually a writer who produces good works of fiction, fantasy, etc then that's great. If you're just a me too marketer trying to game a system, or publishing non-fiction or self-help how to guides, then stay away from Amazon.

    I never understood why marketers would publish their self-help and how to products on Amazon vs Clickbank. You can't sell anything higher than 9.99 with Aamazon whereas CB you'll sell between 17-97.

    Amazon = fiction, fantasy, novels, entertainment.
    Clickbank = self-help, how to, info products.


    But the gurus will persist and I'm sure someone will jump into this thread talking about their "suck-cess" from publishing self-help on Amazon. Lies.

    But OP, the short answer is that you should choose the platform based on your proposed product. Which I don't thnk you mentioned what it was in your OP.

    If you're writing a novel, then I'd advise you to go with Amazon. If you're writing a how-to product, then Clickbank/etc all the way.
    {{ DiscussionBoard.errors[9751917].message }}
    • Profile picture of the author kindsvater
      I never understood why marketers would publish their self-help and how to products on Amazon vs Clickbank.
      They are not mutually exclusive. Having a Kindle ebook does not mean your ClickBank sales are cannibalized.

      Another issue is trust. Millions trust Amazon and Amazon listings regularly are trusted for rankings by companies such as Google. ClickBank? That's a different story.

      .
      {{ DiscussionBoard.errors[9751938].message }}
      • Profile picture of the author Michael Shook
        Most of the authors I know who are successful do use PPC - a lot - and they sell a ton of books on Kindle. if you are going for a one shot book and trying to cover your PPC costs on one book, you are definitely going to need a best seller.

        But if you have a long term strategy in place of a coherent marketing plan, you can do awesomely on Kindle promoting your books with PPC.
        Signature


        {{ DiscussionBoard.errors[9751970].message }}
    • Profile picture of the author onlineleben
      Originally Posted by Roth View Post

      But the gurus will persist and I'm sure someone will jump into this thread talking about their "suck-cess" from publishing self-help on Amazon. Lies.
      ...

      If you're writing a novel, then I'd advise you to go with Amazon. If you're writing a how-to product, then Clickbank/etc all the way.
      Go and check out www.stevescottsite.com
      All how-to books, all on kindle.
      Signature
      {{ DiscussionBoard.errors[9862248].message }}
  • Profile picture of the author Tommyg123
    [DELETED]
    {{ DiscussionBoard.errors[9751971].message }}
    • Profile picture of the author Roth
      Banned
      Originally Posted by kindsvater View Post

      They are not mutually exclusive. Having a Kindle ebook does not mean your ClickBank sales are cannibalized.
      I've published on CB and Amazon. I know for a fact that yes, they are mutually exclusive.

      You won't sell a $47 eBook {or even a $17 one}on Clickbank and simultaneously list the same eBook on Kindle for $9.99.

      That's just nonsensical. Plus, eBooks formatted for Kindle are completely different from the ones found on CB. No images, bullet points, etc.

      Novels and such on Amazon. How-to and self-help on CB. They are and should be mutually exclusive. That's all I have to say about that.

      Originally Posted by Tommyg123 View Post

      Great advice. Thanks
      You're welcome.
      {{ DiscussionBoard.errors[9752229].message }}
      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by kindsvater View Post

        They are not mutually exclusive. Having a Kindle ebook does not mean your ClickBank sales are cannibalized.
        Originally Posted by Roth View Post

        Novels and such on Amazon. How-to and self-help on CB. They are and should be mutually exclusive.
        You guys sound pretty diametrically opposed in your perceptions, here, yet I agree with some parts of what each of you is saying (as if you cared ).

        To my slight surprise, there are actually people concurrently selling digital "guidebooks" on both ClickBank and Kindle at significantly different prices. I had a recent conversation-in-a-thread, here, with someone doing exactly that.

        I strongly suspect (but can't prove) that they don't typically have any successful affiliates on ClickBank who are aware that the same product is also available on Kindle at a much lower price.

        Kindle actually has a huge turnover of various kinds of non-fiction, business books/guides, instruction manuals, and so on. There are even members of the Warrior Book Club to whom this is a major income-source. (No, it wouldn't necessarily be my choice, either, but there are some!).

        On the other hand, Brian is clearly right (as many of us affiliates who promote in both places can vouch for) that Amazon "sales pages" carry huge credibility and matching conversion-rates, when compared with those of many "ClickBank products".

        .
        {{ DiscussionBoard.errors[9752271].message }}
  • Profile picture of the author larrypaul
    Selling via kindle is the most effective way and less time consuming. This would help in better usabilty of the products..
    {{ DiscussionBoard.errors[9753929].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by larrypaul View Post

      Selling via kindle is the most effective way and less time consuming.
      This is incorrect. Selling via Kindle is very much more time-consuming. There are a number of additional steps and hurdles involved in doing it this way, and very long payment delays, too.

      Originally Posted by larrypaul View Post

      This would help in better usabilty of the products..
      What's this supposed to mean? How would it "help in better usability of the products"???


      .
      {{ DiscussionBoard.errors[9753953].message }}
  • Profile picture of the author Tommyg123
    Even though I am definitely falling on the side of going the Ebook route rather than Kindle for a number of reasons 1/ Can sell at higher prices than Kindles. 2/ Are open to more JV/Affiliate avenues (not restricted to just selling on Amazon) 3/ Higher priced product as an ebook allows you to use PPC campaigns and so on. It wouldn't be worth running a PPC campaign on a product you stand to make a couple of dollars off.

    HOWEVER the big advantage of Kindle is as I think Larry Paul was alluding to. The usability. I love reading on my Kindle. I hate reading E-books off a computer screen. But I can read a Kindle for hours and take it on journeys/ keep it in a bag for 10 minutes reading here and there. I would love my customers to be able to have that.
    Although I guess iPads and the like are getting better at solving this.
    {{ DiscussionBoard.errors[9754159].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Tommyg123 View Post

      But I can read a Kindle for hours and take it on journeys/ keep it in a bag for 10 minutes reading here and there. I would love my customers to be able to have that.
      I hear you, Tom, but bear in mind that you're talking about a small minority of customers, there. Most computer-users don't have a Kindle. (I know they can download "Kindle for PC" free of charge, if they want to, but that's not how most people look at it, and the size of the Kindle market is - in reality - far smaller than that of the PDF market. Granted, for that minority of people, it can be very convenient ).


      .
      {{ DiscussionBoard.errors[9754289].message }}
  • Profile picture of the author aire
    I would not recommend you focusing on Kindle... Focus on computer based products.

    If someone really wanted to use "Kindle Books".. There are apps for Android and iPhone, so thats not really an issue but i really don't recommend someone to just focus on kindle.
    {{ DiscussionBoard.errors[9754375].message }}
  • Profile picture of the author seoboyz01
    The big advantage of using Clickbank is how it gives you instant access to top affiliates who can promote your product. These affiliates have a good incentive to promote heavily as they will be earning so much more than if they promoted your Amazon Kindle ebook as an Amazon affiliate.

    Also, with Clickbank it looks like YOU are the one selling the product, not a third party site such as Amazon. That's good if you want to be out there on your own and can actually establish trust with the potential customer, but not so good if you can't. The trust factor is up with Amazon as they have done all that hard work of 'relationship building' on your behalf before you even publish your book.

    Though there's extra work involved in publishing there, it might be an ideal platform if you want the trust factor working in your favor.

    However, you could just as easily build your email list (directly off your own Clickbank sales page) and build trust via the emails. That works too, but it takes more time. A very good payoff for the effort though.
    Signature
    Google DOMINATION SEO service - Take your site 1st page of Google.
    {{ DiscussionBoard.errors[9755450].message }}
  • Profile picture of the author marievvv
    Hi,

    I have sold Ebooks since the beginning of the amazon kindle story. I get $100 per month selling Ebooks on amazon.



    Amazon propaganda:
    I think that amazon did a huge propaganda using media about the success stories of writers. I am doubtful about it because i know many writers who wrote very good Ebooks that are very well ranked in the Kindle store. However, None of them make enough money to live on their Ebooks. The stories about the writers who are millionaires are here to encourage you to exclusively sell on amazon.

    The bad reviewers
    Your competitors may leave bad comments about your ebook to reduce your sales. For this reason, it is good to directly sell from your website without linking to your purchase page on amazon. If your Ebook is too cheap, some people may buy 10 of them to leave 10 bad comments.
    You can spot that something is wrong in the comments when you see that 10 comments have been posted in the course of 1 week and nothing during months. Also, when the users behind the comments only commented ONE product (yours). Also, when there are false facts about your ebook, it means they didn't read it.
    People who like your ebooks will perhaps not talk about it. It is not easy to explain why you liked an Ebook with many information in it.

    Alternative to selling amazon kindle ebooks, sell it yourself
    Interestingly enough, i have a website and people who come to my website ask me more and more to sell my Ebooks directly from my websites in a PDF or EPUB format. So, now, i have decided to implement Woocommerce to my wordpress website and sell directly from my website to my paypal account. OH surprise, i make more money selling directly from my website & good reviews too!

    It is interesting considering that i don't use facebook, google+ and tumblr.

    A format issue:
    I would like also to say, i had hard time creating interactive table of contents and bookmarks for Kindle format. On the other hand, building a PDF from libreoffice is a great thing. The layout does not get crazy, the links are working, the bookmarks are working, the table of contents links are working... it is fast and it works.

    Ebooks on kindle don't look that good. The text is often too small or too big compared to titles. sometimes, the pictures are not at the right place, in the good position. etc.etc.etc..

    Bottom line:
    I am french but i think there is the same issue all over the world. Whether you want to sell a novel or a self help ebook, it is really time consuming. If you want to make money out of it, you have to write many different ebooks. It takes a lot of time. Perhaps, there are faster ways to make money.
    {{ DiscussionBoard.errors[9851833].message }}
  • Profile picture of the author TheProductReviewGuy
    Banned
    Kindle is DEFINITELY worth it. I'm going with this project where I'm making 40 Kindle books and putting them up for sale. I may also use a FB page to promote my books and may offer blog posts/banner ads to get more viewers for my kindle book.
    {{ DiscussionBoard.errors[9852083].message }}
  • No, I don't think PPC is a good option with such small margins..
    Signature

    [CENTER][B]==> Do you want to make money online? [/B]
    Free video: How regular people are making 6-figures per month on the internet! [URL="http://www.clkmg.com/fc27/UDCL-IN2WF"][B]Watch this free video now![/B][/URL] <==[/CENTER]

    {{ DiscussionBoard.errors[9852121].message }}
  • Profile picture of the author TheProductReviewGuy
    Banned
    I actually think PPC is a good idea in the long run. It sounds like a crazy idea since the profit margins are so low but there are ways to monetize your Kindle books that make the PPC seem like pennies. I'm going to be implementing PPC with my 30 Kindle books that I'm going to create.

    After careful planning, I'm hoping to make around $8k a month from my Kindle books.
    {{ DiscussionBoard.errors[9852429].message }}
  • Profile picture of the author schttrj
    Of course, worth it.

    Why?

    Because it's a search engine where your prospects are ready to buy.

    If you publish your own sales page on your website and wait for traffic via Google, it can be much, much harder.

    But in Amazon, people are searching only eBooks and what's more, you have got categories that restricts down the search even more.

    Having said, it's still not easy.

    In any case, you have to promote, promote and promote.

    My suggestion, build a following alongside.
    {{ DiscussionBoard.errors[9852469].message }}
    • Profile picture of the author AnniePot
      I have found that Facebook ads perform much the best for my genre of fiction writing. Facebook provides you with an excellent range of targeting options, and the ability to be very focused in the people to whom your ads will be served.
      {{ DiscussionBoard.errors[9852565].message }}
  • Profile picture of the author Seemore25101
    I like Kindle. I have one book on Amazon and it's earning me about $100 a month. And I get leads every single day from my e-book.

    I plan on writing a couple more books and putting them on Kindle.

    I put them on KDP Select for the first 90 days and after that, I can stop it so I can also sell my book elsewhere.
    {{ DiscussionBoard.errors[9852822].message }}
  • Profile picture of the author turboshandy
    My guess is that it depends on what type of book you're trying to sell. Basically, what Roth said is correct, Amazon is more for novels and entertainment, but you could try selling via Kindle though, do some heavy promoting and see how it goes.
    {{ DiscussionBoard.errors[9853754].message }}
  • Profile picture of the author Parry
    Kindle publishers use free as well as paid advertising to promote their books. However, if your book is not good neither free nor paid advertising will work because people who buy your book will leave negative reviews. Once you have more negative reviews than positive ones not many people will buy your book.

    So the first thing to do is to produce good content. Once you succeed in doing that you may focus on promotion and drive traffic to your kindle store sales page.
    {{ DiscussionBoard.errors[9856335].message }}
  • Profile picture of the author seobro
    I use blog ads to get more exposure. Key is to get views. People like to buy bestsellers and my goal is to be on to the HOT NEW RELEASES page. Well, it is not so easy. First, it has to be a book that is brand new. Also, you need to sell a lot of copies. However, once you make it to the top of the heap, the rest is easy as they say.
    {{ DiscussionBoard.errors[9857512].message }}
  • Profile picture of the author johnben1444
    Unfortunately, you need to market your Kindle book like you will promote your site due to saturation.

    If you haven't read the ebook "Kindle Killer's Day Job" by Martin Kerrigan then you may want to Google it. It practically tells you how to create a Kindle and make a success out of it. It's no fast rules.

    How are you promoting your Kindle?

    Have you make a good video trailer?
    Have a good script written?
    Find short and long tail keywords relevant to your book?
    Publish your Kindle on top book publishing sites
    Do you have a list of ardent readers? That could set the ball rolling if you have a good book.
    Do you have a website dedicated to your ebook and been work to the top of SERP for the right keywords?

    The list is endless.
    {{ DiscussionBoard.errors[9857721].message }}
Avatar of Unregistered

Trending Topics