I love the Kindle device. I used to hate reading ebooks and the like off off a computer screen, but find the Kindle is just like carrying a book with me.
Combine that with Amazon which is basically a search engine for people wanting to actually make a purchase and you have a winning combination.
BUT, if you aren't ranked as a best seller its easy for people to just skip past you among the hundreds of other books so am thinking you need people directly going to your book from outside amazon.
So how would you go about advertising your book so you aren't totally reliant on people stumbling across your title on Amazon?
Its not really worth PPC is it? I mean if you're making $4-5 off each sale (as most Kindle authors do) and you are paying a dollar in CPC you're almost certainly on to a loser.
I know there are free traffic sources but I love PPC and how you can scientifically decide who is coming to your site and who is converting.
I think you get the gist of what I am asking. Or would it be better to scrap the Kindle idea and just stick to selling an Ebook and keep all the royalties myself ( i know there is no hard and fast rule) but would be interested to hear form Kindle pro's out there