It’s Christmas – how are you going to make it even more commercial?

by Peter Bestel 19 replies
Seeing as we didn’t have summer this year in the UK, a lot of people are already thinking of the next so-called feel-good season, Christmas.
Shops are busily taking down their ‘back to school’ displays and surreptitiously replacing them with rows upon rows of family sized biscuit tins and huge boxes of chocolates. All this activity goes on despite the mutterings of disgruntled shoppers, desperately clinging on to the last rays of sun whilst doing their shopping in their Bermuda shorts and skimpy tops.

So how are you preparing your business for the festive season?

You might not need to or you may already have it sorted, or maybe you can figure out a new way to capitalise on Christmas.

(Yeah, I know. Christmas is a religious festival and all this commercialisation is devaluing its true meaning. Apologies if you think that way, I don’t wish to offend, but this is, after all, a marketing forum.)

If you haven't already, maybe consider dipping a festive toe into a Christmas niche or ten. They may be extremely seasonal by definition, but if you set it up this year, there's nothing stopping you from dusting it off every September and gaining yourself a little extra Yuletide income.



Just a thought.


Peter
#main internet marketing discussion forum #christmas #commercial #it’s #make
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  • Profile picture of the author Kim Standerline
    Originally Posted by Peter Bestel View Post

    Seeing as we didn’t have summer this year in the UK, a lot of people are already thinking of the next so-called feel-good season, Christmas.
    Shops are busily taking down their ‘back to school’ displays and surreptitiously replacing them with rows upon rows of family sized biscuit tins and huge boxes of chocolates. All this activity goes on despite the mutterings of disgruntled shoppers, desperately clinging on to the last rays of sun whilst doing their shopping in their Bermuda shorts and skimpy tops.

    So how are you preparing your business for the festive season?

    You might not need to or you may already have it sorted, or maybe you can figure out a new way to capitalise on Christmas.

    (Yeah, I know. Christmas is a religious festival and all this commercialisation is devaluing its true meaning. Apologies if you think that way, I don’t wish to offend, but this is, after all, a marketing forum.)

    If you haven't already, maybe consider dipping a festive toe into a Christmas niche or ten. They may be extremely seasonal by definition, but if you set it up this year, there's nothing stopping you from dusting it off every September and gaining yourself a little extra Yuletide income.



    Just a thought.


    Peter
    Spot on Peter, and the best time to start thinking about Christmas niches etc was probably a few weeks or even months ago.

    Never too late to start for the year after tho

    Cheers
    Kim

    p.s call me sad, but I've already started buying pressies
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    • Profile picture of the author Peter Bestel
      Originally Posted by Kim Standerline View Post

      Spot on Peter, and the best time to start thinking about Christmas niches etc was probably a few weeks or even months ago.

      Never too late to start for the year after tho

      Cheers
      Kim

      p.s call me sad, but I've already started buying pressies
      You're right Kim. Should've been sorted earlier really, but worth a shot.

      Peter
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    • Profile picture of the author Heather Bestel
      Originally Posted by Kim Standerline View Post

      p.s call me sad, but I've already started buying pressies
      I don't think you are at all sad Kim. Every year I have all my presents bought and beautifully wrapped by the end of November and sometimes October. I have a year long plan that takes away the stress of the festive season so I can enjoy every minute of the season itself. My subscribers get month by month tips so they can join in too. I'm all for a simpler way of life.

      Happy holidays!

      Heather x
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      • Profile picture of the author Scott Ames
        Originally Posted by Heather Bestel View Post

        I don't think you are at all sad Kim. Every year I have all my presents bought and beautifully wrapped by the end of November and sometimes October. I have a year long plan that takes away the stress of the festive season so I can enjoy every minute of the season itself. My subscribers get month by month tips so they can join in too. I'm all for a simpler way of life.

        Happy holidays!

        Heather x
        Good grief you are organized.

        I thought all internet marketers were scatter brains and had ADD.
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        Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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      • Profile picture of the author BIG Mike
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