It's Christmas - how are you going to make it even more commercial?

19 replies
Seeing as we didn't have summer this year in the UK, a lot of people are already thinking of the next so-called feel-good season, Christmas.
Shops are busily taking down their 'back to school' displays and surreptitiously replacing them with rows upon rows of family sized biscuit tins and huge boxes of chocolates. All this activity goes on despite the mutterings of disgruntled shoppers, desperately clinging on to the last rays of sun whilst doing their shopping in their Bermuda shorts and skimpy tops.

So how are you preparing your business for the festive season?

You might not need to or you may already have it sorted, or maybe you can figure out a new way to capitalise on Christmas.

(Yeah, I know. Christmas is a religious festival and all this commercialisation is devaluing its true meaning. Apologies if you think that way, I don't wish to offend, but this is, after all, a marketing forum.)

If you haven't already, maybe consider dipping a festive toe into a Christmas niche or ten. They may be extremely seasonal by definition, but if you set it up this year, there's nothing stopping you from dusting it off every September and gaining yourself a little extra Yuletide income.



Just a thought.


Peter
#christmas #commercial #it’s #make
  • Profile picture of the author Kim Standerline
    Originally Posted by Peter Bestel View Post

    Seeing as we didn't have summer this year in the UK, a lot of people are already thinking of the next so-called feel-good season, Christmas.
    Shops are busily taking down their 'back to school' displays and surreptitiously replacing them with rows upon rows of family sized biscuit tins and huge boxes of chocolates. All this activity goes on despite the mutterings of disgruntled shoppers, desperately clinging on to the last rays of sun whilst doing their shopping in their Bermuda shorts and skimpy tops.

    So how are you preparing your business for the festive season?

    You might not need to or you may already have it sorted, or maybe you can figure out a new way to capitalise on Christmas.

    (Yeah, I know. Christmas is a religious festival and all this commercialisation is devaluing its true meaning. Apologies if you think that way, I don't wish to offend, but this is, after all, a marketing forum.)

    If you haven't already, maybe consider dipping a festive toe into a Christmas niche or ten. They may be extremely seasonal by definition, but if you set it up this year, there's nothing stopping you from dusting it off every September and gaining yourself a little extra Yuletide income.



    Just a thought.


    Peter
    Spot on Peter, and the best time to start thinking about Christmas niches etc was probably a few weeks or even months ago.

    Never too late to start for the year after tho

    Cheers
    Kim

    p.s call me sad, but I've already started buying pressies
    {{ DiscussionBoard.errors[87640].message }}
    • Profile picture of the author Peter Bestel
      Originally Posted by Kim Standerline View Post

      Spot on Peter, and the best time to start thinking about Christmas niches etc was probably a few weeks or even months ago.

      Never too late to start for the year after tho

      Cheers
      Kim

      p.s call me sad, but I've already started buying pressies
      You're right Kim. Should've been sorted earlier really, but worth a shot.

      Peter
      {{ DiscussionBoard.errors[87645].message }}
    • Profile picture of the author Heather Bestel
      Originally Posted by Kim Standerline View Post

      p.s call me sad, but I've already started buying pressies
      I don't think you are at all sad Kim. Every year I have all my presents bought and beautifully wrapped by the end of November and sometimes October. I have a year long plan that takes away the stress of the festive season so I can enjoy every minute of the season itself. My subscribers get month by month tips so they can join in too. I'm all for a simpler way of life.

      Happy holidays!

      Heather x
      {{ DiscussionBoard.errors[87650].message }}
      • Profile picture of the author Scott Ames
        Originally Posted by Heather Bestel View Post

        I don't think you are at all sad Kim. Every year I have all my presents bought and beautifully wrapped by the end of November and sometimes October. I have a year long plan that takes away the stress of the festive season so I can enjoy every minute of the season itself. My subscribers get month by month tips so they can join in too. I'm all for a simpler way of life.

        Happy holidays!

        Heather x
        Good grief you are organized.

        I thought all internet marketers were scatter brains and had ADD.
        Signature

        Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

        {{ DiscussionBoard.errors[87666].message }}
      • Profile picture of the author BIG Mike
        Banned
        [DELETED]
        {{ DiscussionBoard.errors[87674].message }}
        • Profile picture of the author Heather Bestel
          Originally Posted by BIG Mike View Post

          I hate you! :p
          I get that a lot!
          {{ DiscussionBoard.errors[87676].message }}
        • Profile picture of the author Peter Bestel
          Originally Posted by Heather Bestel View Post

          Every year I have all my presents bought and beautifully wrapped by the end of November and sometimes October.
          Originally Posted by BIG Mike View Post

          I hate you! :p

          And what's more, she is the queen of wrapping presents. They're works of art with cellophane, ribbons - just amazing. Friends bring their presents to her to wrap, she could easily start a nifty sideline (or a good how-to ebook for a Christmas niche says he, desperately trying to bring the thread back on topic!)

          Peter
          {{ DiscussionBoard.errors[87693].message }}
          • Profile picture of the author Heather Bestel
            Originally Posted by Peter Bestel View Post

            desperately trying to bring the thread back on topic!)Peter
            sorry Peter:p
            {{ DiscussionBoard.errors[87702].message }}
          • Profile picture of the author Stephen Saha
            Originally Posted by Peter Bestel View Post

            And what's more, she is the queen of wrapping presents. They're works of art with cellophane, ribbons - just amazing. Friends bring their presents to her to wrap, she could easily start a nifty sideline (or a good how-to ebook for a Christmas niche says he, desperately trying to bring the thread back on topic!)

            Peter
            Hey Peter,

            Thats a great art and needs real talent.
            I feel a gift until its wrapped nicely is incomplete.
            It adds a real essence to the present.
            After all Packaging does matter in a big way []

            May be you can help her writing an ebook on ...
            How toWrap your Gifts in 5 mins!! LOL.

            Stephen
            {{ DiscussionBoard.errors[88270].message }}

Trending Topics