Is this strategy viable?

16 replies
Hello WF,

Here's my plan, is this a viable strategy? Thanks in advance for your input!

1) Create info product (let's assume that I already have picked a niche which is profitable and low-competition)

2) Set up a 1-page domain (sales page only)

3) Pay for traffic via Google Adwords

4) Watch traffic trickle in and pick up sales

5) Rinse/wash/repeat (pick another niche, build a new product, do it all again)

Here's the thing; I already have a full 40-hour week commitment to my main business/job, so I'm basically looking to create something which can run itself once it's set up.

I understand that list building, content creation and building relationships is imperative if you want to do this long term/full time/do it properly. I don't really have the time (or the desire) to be putting energy into building a list and generating content for it (even if it's ghost written, I'd still rather not be doing it).

I just want something on autopilot, something that can trickle sales in and maybe make a couple of hundred a month or whatever.

My question is thus: Is this a viable option? How possible is it to sell with just a 1-page site, relying on paid traffic, and not having any form of list or relationship building?

Thanks for your time WF

/edit, just to be clear I mean no squeeze page, just a straight sales page.
#strategy #viable
  • Profile picture of the author themikerogers
    You could test sell your product on the WF as a WSO first to see if adding paid traffic to the plan was viable (assuming it would be something of interest to Warriors).
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  • Profile picture of the author seoboyz01
    Even if you are just selling an info product you'll need to capture names and send emails out occasionally about your products if only because very few people actually buy on the first visit to a page. The good thing about using an autoresponder is how it's all automated, so the one thing you want to cut out of the mix is the one thing that could make your idea feasible. And, actually starting and maintaining an email list will simplify your internet marketing efforts so much. Just give that part a try before you rule out the idea as one off traffic is never the solution.
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  • Profile picture of the author attackdome
    That is definitely something that you can do. Google usually hates sales pages, but I have seen a few PR1 squeeze pages. Since you will already be in a low competition niche, then you'll definitely be able to get PR1 if done right.

    Personally, I've bought tons of stuff from 1 pagers. You do not need a sales funnel or relationship with the client. Just make sure that the client gets the product they paid for, you issue refunds if necessary, and maybe try to provide support when they need it.

    If you decide to automate everything, you can eventually flip the website and make tons of cash.
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  • Profile picture of the author Nathan Kruz
    Since you say you don't have enough time, my question for you is:

    How many hours a day do you spend watching TV and going on Facebook?

    If you really want success, you have to be willing to sacrifice sleep.

    It seems to me that you are looking for some push button magic...Sorry but you have to put in the work if you really want to be successful. Nothing comes easy in life, especially in business.
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    • Profile picture of the author Markets
      Originally Posted by Nathan Kruz View Post

      Since you say you don't have enough time, my question for you is:

      How many hours a day do you spend watching TV and going on Facebook?

      If you really want success, you have to be willing to sacrifice sleep.
      This is true, for those who want to do this full time.
      He simply wants to earn a few hundred dollars extra a month, which is great! Not everyone wants to do this full time.

      Anyways, it is possible to earn some extra money with a single sales page and paid traffic, if done right. Just don't get robbed for all your money when paying for ads. Look around for tutorials and then give it a go!
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  • Profile picture of the author ChrisBa
    Originally Posted by StopGap View Post

    Hello WF,

    Here's my plan, is this a viable strategy? Thanks in advance for your input!

    1) Create info product (let's assume that I already have picked a niche which is profitable and low-competition)

    2) Set up a 1-page domain (sales page only)

    3) Pay for traffic via Google Adwords

    4) Watch traffic trickle in and pick up sales

    5) Rinse/wash/repeat (pick another niche, build a new product, do it all again)

    Here's the thing; I already have a full 40-hour week commitment to my main business/job, so I'm basically looking to create something which can run itself once it's set up.

    I understand that list building, content creation and building relationships is imperative if you want to do this long term/full time/do it properly. I don't really have the time (or the desire) to be putting energy into building a list and generating content for it (even if it's ghost written, I'd still rather not be doing it).

    I just want something on autopilot, something that can trickle sales in and maybe make a couple of hundred a month or whatever.

    My question is thus: Is this a viable option? How possible is it to sell with just a 1-page site, relying on paid traffic, and not having any form of list or relationship building?

    Thanks for your time WF

    /edit, just to be clear I mean no squeeze page, just a straight sales page.
    No, unfortunately adwords is more strict these days. If you just have a single page they will likely suspend your ads and eventually ban your account. If you build a full site around your product you should be ok with this strategy.
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    • Profile picture of the author StopGap
      Thanks all for the feedback

      Originally Posted by ChrisBa View Post

      No, unfortunately adwords is more strict these days. If you just have a single page they will likely suspend your ads and eventually ban your account. If you build a full site around your product you should be ok with this strategy.
      Can anyone else comment on ^ this?
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      • Profile picture of the author Randall Magwood
        Originally Posted by StopGap View Post

        Thanks all for the feedback

        Can anyone else comment on ^ this?
        I concur. You're online business plan will not stand on stable grounds. I understand you may be cost conscientious when getting new customers and making as much as possible... but the roadmap has already been laid out for you from *some* information here on Warriorforum. Why re-invent the wheel only to lose tons of money and time in the process? You have to change your mindset in the way you want to run your business. Adwords won't tolerate this business matter. Your success can never come fast enough. Just remember that.
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  • Profile picture of the author Taniwha
    Have a look through Google's advertising policies to see if anything you're planning infringes them:

    https://support.google.com/adwordspo...08942?rd=1#con
    https://support.google.com/adwords/answer/2404197?hl=en

    Namely: "ads promoting sites that offer little unique value to users and are focused primarily on traffic generation"

    The way to combat that is pretty simple - and as said above - build out a proper site which adds value through unique content. That shouldn't add too many more hours to write and/or outsource.
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  • Profile picture of the author seoworkingclass
    Your strategy is good enough, but you have to ensure you pick a proper niche.
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    • Profile picture of the author Steve B
      You have three challenges:

      1- Discovering a niche with lots of demand
      2- Creating a product that solves or meets that demand perfectly
      3- Attracting enough traffic in order to make a few sales a week

      In my experience, your plan doesn't assure any of these variables will be met, especially the traffic challenge. Not even a "trickle" is going to show up unless you promote as organic search traffic is out of the question with your current plan.

      You have to market ... that's what this game is all about and that takes time, effort, and sometimes some money.

      So ... no, your plan is not likely to work on autopilot with you doing nothing. When you read about "autopilot" and "passive income" typically the marketer has already done a great job of turning on the traffic faucet which can keep running for awhile once the ball has picked up speed and is running downhill. But it doesn't usually happen in the beginning.

      Good luck,

      Steve
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by StopGap View Post

    My question is thus: Is this a viable option?
    It doesn't really matter, arguably!

    Because if it isn't a viable strategy for you, you'll probably need to have an opt-in and use email marketing too. And if it is a viable strategy for you, it will still be far better to have an opt-in and use email marketing too.

    My guess is that it won't work for you, without collecting email addresses and sending an automated email series, but I could be wrong.

    I understand your point about time-pressures, of course, but bear in mind that the email marketing part is all automated through an autoresponder, so it isn't time-consuming in itself - you just have to find/create/produce the time, somehow, to write the automated email series in the first place, but at least that's a one-off job, and once it's done, it's done. (You could even outsource it, perhaps, to someone who writes marketing email series for a living, for people in your exact situation??).

    It would be a very "curious" decision, to pay for traffic and not even try to retain any of it, with an opt-in? It's like trying to run the bath by opening the taps fully but without remembering to put the plug in the hole, first: very few people buy anything at their first visit to its sales page, and without retaining any of the traffic, you'd be losing almost everything you're paying for, almost immediately.

    I agree with everything Steve says, just above, too.

    .
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  • Profile picture of the author apocalypsejay
    sounds good if you can get the traffic. You might want to look into some cheap traffic options, such as from Bing search engines.
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  • Profile picture of the author StopGap
    Awesome replies, thanks everyone for sharing your opinions!
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  • Profile picture of the author BDazzler
    I used that strategy in 2003 and 2004 and was making up to $3K per month in profits. The number of low competition niches began to plummet and Google began penalizing low content landing pages. There was a product called "Google Cash" and it explained how to test bids correctly on Google adwords.

    My rule of thumb was if I didn't make any sales in the first 100 clicks, I'd drop the product. I'd have to keep tweaking the ad. My target was 3X profit on my CPC, and if it dropped below 2X profit, I dropped the product.

    Google kept changing the rules on me, penalizing what was working for me, etc. Finally I was spending more and more of my day (including time at the office) ... tweaking and responding to Google's adjustments.
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  • Profile picture of the author enterprisemind
    Originally Posted by StopGap View Post

    Hello WF,

    Here's my plan, is this a viable strategy? Thanks in advance for your input!

    1) Create info product (let's assume that I already have picked a niche which is profitable and low-competition)

    2) Set up a 1-page domain (sales page only)

    3) Pay for traffic via Google Adwords

    4) Watch traffic trickle in and pick up sales

    5) Rinse/wash/repeat (pick another niche, build a new product, do it all again)

    Here's the thing; I already have a full 40-hour week commitment to my main business/job, so I'm basically looking to create something which can run itself once it's set up.

    I understand that list building, content creation and building relationships is imperative if you want to do this long term/full time/do it properly. I don't really have the time (or the desire) to be putting energy into building a list and generating content for it (even if it's ghost written, I'd still rather not be doing it).

    I just want something on autopilot, something that can trickle sales in and maybe make a couple of hundred a month or whatever.

    My question is thus: Is this a viable option? How possible is it to sell with just a 1-page site, relying on paid traffic, and not having any form of list or relationship building?

    Thanks for your time WF

    /edit, just to be clear I mean no squeeze page, just a straight sales page.

    I definitely think that this strategy is viable if........your keyword research is impeccable. Otherwise you will just be wasting your time and money. Also, your site will need to be complete. You can't run only a salespage on Google Adwords.
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